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What “Going Viral” Does to Your Brain and Self-Esteem

Before the internet, “going viral” was not something positive much less something people actively sought out. “Going viral” has become a new age epidemic, with people doing whatever they can for their 60 seconds of fame. But what does “going viral” actually mean, and how does it affect our brains and our self-esteem? Today’s GKIS article will break down “going viral” and its effects. For help raising your child to be digitally smart, check out our GKIS Screen Safety Essentials Course. This course includes all GKIS parenting courses, agreements, and supplements, ensuring you are well-equipped to fight off digital injury and keep your child safe from harm.

What does it mean to “go viral”?

Going viral means sharing something via social media that spreads quickly to thousands, even millions of people. The term viral video was first used in 2009 to describe the video “David After Dentist.”[1]

One viral video or post can turn people into internet celebrities overnight and garner thousands of followers, resulting in brand deals and monetized content. Once a video goes viral, there is no limit to the number of people it will reach or even what platform they will see the video on. It is very common to see posts shared from one platform to the next, whether it be a TikTok on Twitter or a Tweet going viral on Instagram.

The number of views to be considered going viral also varies from platform to platform. One hundred thousand views on TikTok is pretty successful, whereas even a couple hundred thousand views on YouTube is a relatively low number.[2]

The number of likes is also an important factor. Many videos have a high number of views but a relatively low number of likes. These videos are not considered to be going viral because they are not well-received by the general public.[2] Engagement drives up the virality of the content through shares and comments that stimulate the algorithm to continue placing that content on people’s feeds.[2] Another important factor in going viral is the immediacy of response, meaning that the views, likes, and comments must be received within a few hours to days rather than over several months or years.[2]

How does “going viral” affect our brains?

When your video, post, or other content “goes viral,” you receive likes, comments, reposts, shares, and bookmarks. These response notifications prompt the reward systems in our brains.[3] Many fast notifications results in dopamine release. To keep that feel-good feeling going, we keep checking, acting in a way similar to gambling addictions.[3]

Algorithms also take advantage of a variable-reward system because they are programmed to recognize when to take advantage of our reward system and desire for dopamine.[3] This often results in a stockpile of notifications that get delayed until a good amount of time since the last check has passed or a large amount of engagement has accumulated.

For a personal insight into going viral, I interviewed a college student who had recently experienced the sensation of going viral. They said, “I recently had a video go viral on TikTok. It was a video of the Indie-Rock band Boygenius and one of their members, singer Phoebe Bridgers, singing a verse from their song ‘Cool About It.’ I had taken the video at a concert I had recently attended and decided to post it on TikTok since I was lucky enough to be pretty close to the stage. Over the next few days after I posted it, it got 118k views, 32k likes, and 500 comments, and was saved by more than 4000 people. Once it started picking up traction, I became obsessed with checking my notifications and seeing all the new comments. I would constantly look to see how many views I was at each hour. I even got a like from a TikTok creator who I really enjoy so that was very exciting for me.”

Although going viral is thrilling, notifications can be harmful when they are overly distracting.[4] To compensate for smartphone interruptions, studies have shown that people often work faster, resulting in more stress, frustration, time pressure, and effort.[4] Research has linked daily notifications and their interruptions to depression, anxiety, and even symptoms associated with ADHD.[5]

Our interview also revealed that the euphoria of going viral is short-lived and needs constant “re-upping.” Our subject elaborated, “Once the video started to die down though, I got annoyed by the notifications. They were distracting because they were so far and few in-between and nothing quite as exciting as the start. I got kinda sad that my viral moment was dying down. It made me want to post another video to see if it would get the same kind of attention.”

What does “going viral” do to our self-esteem?

Studies have shown that social media can be both detrimental to our self-esteem and boost it at the same time, but how does going viral change that?

Social media usage can add stress to daily life and encourage people to constantly evaluate and compare themselves to others.[6] When someone goes viral, they open themselves up to being judged by thousands of people, some of whom can be cruel, feeling emboldened by the veil of anonymity. While many would agree that the likes and views one receives on a viral post boosts their self-esteem and makes one feel good about themselves, it also allows for internet trolls to make their way into the comment section to bait others into an argument or provoke an emotional reaction.[7]

One-in-five internet users that have been victims of harassment online reported that it happened in the comment section of a website.[8] Reading negative comments can lessen confidence, reduce self-esteem, and depending on the severity, can even provoke suicidal thoughts.[9]

Our GKIS interviewee unfortunately also had experience with the negative side of going viral. They reported, “Before my video went super viral, I had posted another video that didn’t get as many views but still got a couple thousand views, a few hundred likes, and a good amount of comments. The video was clips of my girlfriend and me in celebration of our second anniversary. For the most part, the comments were really nice, with people calling us cute and being supportive. But after a little while of it being up, it got to the wrong side of TikTok. As a queer couple, we’re used to people being rude or staring at us, but to get negative comments just hurt more for some reason. This was a few months ago, but I still think about the comments from time to time. It honestly made me want to delete the whole video even though it was just a few comments out of a bunch of nice ones.”

How Parents Can Help

  • Understand that what you and your child post has the potential to go viral, even if you don’t want it to.
  • Set the privacy settings on posts to control who gets to see the content you share.
  • Prevent a digital injury to your child’s self-esteem before it occurs with our GKIS Screen Safety Toolkit for parents of kids of all ages.
  • To help facilitate difficult conversations about online content and who should see it, try out our free GKIS Connected Family Screen Agreement.

Like what you read? Check out our GKIS articles “Showcasing Child Talent Online Leads to Exploitation and Scams” and “Influencers Hurt Child Self Esteem by Overusing Filters”.

Thanks to CSUCI intern, Katherine Carroll for researching “going viral” and its effect on the brain and self-esteem.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1] Wonderopolis. (2022). What Does It Mean To Go Viral? Wonderopolis. https://www.wonderopolis.org/wonder/what-does-it-mean-to-go-viral

[2] Pigeon Studio. (2022). How many views is viral? What makes a video viral? Pigeon Studio. https://studiopigeon.com/blog/how-many-views-is-viral-what-makes-a-video-viral/

[3] Haynes, T. (2018). Dopamine, Smartphones & You: A battle for your time. Science in the News. https://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/

[4] Pandey, N (2022). Constant Distraction And Stress, App Notifications Affect Minds Negatively: Study. NDTV. https://www.ndtv.com/world-news/constant-distraction-and-stress-app-notifications-affect-minds-negatively-study-3595177#:~:text=According%20to%20a%20study%2C%20these,shown%20to%20damage%20task%20performance.

[5] Glick, M. (2022). Phone Notifications Are Messing With Your Brain. Discover. https://www.discovermagazine.com/technology/phone-notifications-are-messing-with-your-brain

[6] Bergman, M. (2023). Social Media’s Effects on Self-Esteem. Social Media Victims Law Center. https://socialmediavictims.org/mental-health/self-esteem/

[7] Australian Government. (2022). Trolling. eSafety Commissioner. https://www.esafety.gov.au/young-people/trolling#:~:text=Something%20has%20happened-,What%20is%20trolling%3F,believe%2C%20just%20to%20cause%20drama.

[7] Australian Government. (2022). Trolling. eSafety Commissioner. https://www.esafety.gov.au/young-people/trolling#:~:text=Something%20has%20happened-,What%20is%20trolling%3F,believe%2C%20just%20to%20cause%20drama

[8] Aleksandra. (2016). How reading online comments affects us. Social Media Psychology. https://socialmediapsychology.eu/2016/10/05/onlineandsocialmediacomments/

[9] Cuncic, A. (2022). Mental Health Effects of Reading Negative Comments Online. VeryWellMind. https://www.verywellmind.com/mental-health-effects-of-reading-negative-comments-online-5090287#:~:text=If%20you%20end%20up%20reading,and%20after%20reading%20comments%20online

Photo Credits

Photo by Good Faces (https://unsplash.com/photos/Lv2lW5ImegQ)

Photo by Christian Wiediger (https://unsplash.com/photos/NmGzVG5Wsg8)

Photo by Robina Weermeijer (https://unsplash.com/photos/3KGF9R_0oHs)

Photo by Cristina Zaragoza (https://unsplash.com/photos/cMVRsfY8R3Q)

Photo by Levi Perchik (https://unsplash.com/photos/5gHdYqpALTY)

Trauma Dumping 101: Is the Internet Gen-Z’s Alternative to Therapy?

For Xgens and millennials, the internet has been a place for people to overshare through Facebook location “check-ins” and Instagram posts chronicling every detail of their latest vacations. Some Gen Z’s, in contrast, have turned casual oversharing into something much darker – publicly sharing stories of trauma for internet clout. To monitor and ensure your child is not sharing their deepest, darkest secrets on TikTok, check out our GKIS Screen Safety Essentials Course. This course provides you access to all GKIS parenting courses, agreements, and supplements to teach your kids independent resilience and good coping skills, all of which work to build a positive parent-child partnership and avoid a digital injury.

What is “trauma dumping”?

Trauma dumping is when a person overshares difficult information with another person without their consent.[1] Trauma dumping for content is done when a person constantly talks about a traumatic experience, even sometimes going so far as to recreate or reenact the traumatic incident online.[2]

Tramadumpers typically do not consider their impact on viewers and are not seeking advice.[1] The sharing often occurs in inappropriate places and times to someone who cannot understand and process someone else’s trauma.[3]

How does trauma dumping differ from venting?

Trauma dumping differs from venting because venting is the release of pent-up emotions rather than details of traumatic experiences.[2] When venting, a person is more mindful of the other person’s boundaries and how much they should share. Venting is an ordinary action people take to blow off steam, while trauma dumping is a potentially harmful action.

Why is sharing trauma for views and likes problematic?

Sharing or posting about a personal experience is not inherently wrong. But when you are sharing about it on social media often, it can become a maladaptive coping mechanism, meaning that instead of reducing the effect of a traumatic event on one’s mental health, you instead cause more harm and increase long-term stress.[4]

How Viewing Trauma Dumping Affects Viewers

The TikTok hashtags #trauma and #traumatok have a combined total of more than 22.5 billion views. As of 2023, Tiktok has 1.53 billion users, meaning that videos with the aforementioned hashtags have been viewed more times than there are users on the app.[5]

I asked a frequent TikTok user to recount her experience viewing a #traumatok video. She shared, “I was scrolling through my TikTok For You Page and saw a video a girl shared of her last conversation with her mother before her mother passed away from Covid-19. It made me feel sad, and I thought about it pretty often throughout the day. I told my friend about it later, and she said she had seen it too and it made her cry. Her dad passed away from Covid-19, and it hit home for her and reminded her of her dad’s passing. I can’t imagine seeing that kind of content as an 11-year-old or something.”

Constantly consuming distressing online content and news is called doom-scrolling. This phenomenon causes despair in the viewer and can lead to feelings of stress and anxiety. Some studies have found that watching trauma content on social media (especially violent content) can cause viewers to experience post-traumatic stress disorder symptoms.[6] If your child may have consumed violent content on social media and is struggling to cope, please check our GKIS article, “Helping Your Children Cope with Stress and Tragedy” for help.

Viewers of trauma content can also inadvertently desensitize themselves. By viewing a trauma dump video and then scrolling to a happy or neutral video, they can prevent themselves from feeling the full impact of the content and thus are conditioning themselves to not adequately process traumatic content.[6] Through viewing traumatic content, viewers may inadvertently open themselves up to their own traumas. To learn more about doom-scrolling, see our GKIS article, “Doom-Scrolling: How Much Bad News Can We Take?

What Parents Can Do

Preventing children from viewing #traumatok content is critical to ensure your child does not suffer from a digital injury.

Keep your child safe by:

  • Limiting and monitoring your child’s only content using our GKIS Screen Safety Toolkit. This resource helps you set parental controls and smart tools created to filter content and manage online behavior.
  • Keep the conversation going using our free GKIS Connected Family Agreement. By having regular discussions and co-viewing your child’s content, the learning continues both ways.
  • Preparing your children for social media usage through our GKIS Social Media Readiness Course. This course will help your child stay safe from digital injury and prepare them to “get social.”

Like what you read? Check out our GKIS articles “Our Youth Mental Health Emergency” and “Millennials, Gen Z, and the Internet: Generational Divides”.

Thanks to CSUCI intern, Katherine Carroll for Trauma Dumping and its harmful effects.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1] Thurrott, S. You Think You’re Venting, but You Might Be Trauma Dumping. (2022). Banner Health. https://www.bannerhealth.com/healthcareblog/teach-me/venting-or-trauma-dumping

[2] Molina, O. Trauma Dumping: The Signs & Effects of Oversharing Trauma. (2023). Talk Space. https://www.talkspace.com/blog/trauma-dumping/

[3] Trauma Dumping 101: What It Is, and Why It Hurts. (2023). Family Zone. https://www.familyzone.com/anz/families/blog/trauma-dumping-and-why-it-hurts

[4] DeWitt, H. What are unhealthy coping mechanisms, and how do they affect me? (2022). ThriveWorks. https://thriveworks.com/help-with/coping-skills/unhealthy-coping-mechanisms/#:~:text=Maladaptive%2C%20or%20unhealthy%2C%20coping%20mechanisms,stress%20in%20the%20long%20term.

[5] Ruby, D. TikTok Statistics 2023 — (Users, Revenue and Trends). (2023). Demand Sage. https://www.demandsage.com/tiktok-user-statistics/#:~:text=TikTok%20Statistics%202023%20

[6] Revell, J. How Seeing War and Disaster Unfold in Real-Time Across Social Media Impacts Our Mental Health. (2022). The Latch.
https://thelatch.com.au/watching-violent-content-online-social-media/#:~:text=One%202015%20study%20found%20that,who%20are%20exposed%20to%20it

Photo Credits

Photo by Danie Franco (https://unsplash.com/photos/7KHCNCddn2U)

Photo by Claudia Wolff (https://unsplash.com/photos/owBcefxgrIE)

Photo by Jonas Leupe (https://unsplash.com/photos/7KHCNCddn2U)

Photo by Sofatutor (https://unsplash.com/photos/ec3SJoypVKM)

Are TikTok Users Exposing Kids to Fetish Content?

Sexual content on a social media platform with millions of young children should never be allowed, but lines become blurred when TikTok users find subversive ways to share fetish content with others. Behind seemingly innocent videos lay adults seeking to arouse one another, uncaring that it may be occurring right in front of your child. Protect your child from inappropriate online content and prevent digital injury with our GKIS Screen Safety Toolkit.

What is a “Fetish” or “Kink”? 

A fetish refers to sexual arousal resulting from objects or a specific body part that is not typically seen as sexual.[1] Fetish objects or body parts could include feet, hair, food, or even balloons. For those with a fetish, sex may be less pleasurable or even impossible without the presence of the fetish object.

In contrast, kink refers to unconventional or bizarre sexual activity with self or others.[2] While fetishes can become sexual disorders, kinks typically do not progress to that level. More specifically, Fetishistic Disorder occurs when a person’s fetish escalates to the point of being persistent and distressing.[3] To meet the conditions for this disorder, an individual must experience sexual urges that meet the definition of a fetish, these fetishes must cause distress or impairment in functioning, and the object they fetishize must not be used in cross-dressing or sexual stimulation.[4] 

Fetishistic Disorders are typically seen in males and emerge during puberty.[4] Fetishistic Disorder can make it hard for individuals to develop intimate relationships and can cause sexual dysfunction.[4] Studies have also found that fetishism is often correlated with other mental health issues, substance abuse, criminal justice involvement, and an increased risk of sexually transmitted infections.[4]

How are TikTok Users Posting This Content?

Most social media websites have content filters and bots that flag any content that can be considered inappropriate or of a sexual nature. However, most of the fetish content on TikTok does not contain nudity, instead appealing to fetishes that utilize implied sexual behavior.

Popular TikTok user Lena Rae (@lenarae.lh), who has over 230k followers, has created a collection of videos titled, “Is This Fetish Content?” that identifies this type of content and calls out the users to post it.

In a video with almost 18 million views, Lena Rae reacts to a seemingly innocent video from user “putinnu” (a not-so-thinly veiled attempt at sexual innuendo “put it in you”). The video shows a woman in a wedding dress shoving a glass vase into a multi-tiered cake and then proceeding to pour multi-colored, runny frosting inside the vase. Lena Rae points out the vase is a phallic shape. She also comments on the consistency of the frosting and how the person is spilling it as they pour. The woman in the video explains that the frosting is going to run all over the cake, a reference that Lena Rae says is to appeal to those with a “sploshing” fetish. Lena Rae points out that the actions in the video are purposely repetitive and aim to appeal to a fetishistic audience.[5]

While these videos may not be expressly sexual like other content on TikTok, the hidden fetish content videos are flooded with comments from adults who are taking pleasure in the content being suggested to them. This creates a dangerous combination of adults with sexual fetishes consuming content that is “safe” enough to also show up on the For You Page of young kids.

How Viewing This Content Can Affect Kids 

Viewing sexual content at any age can be harmful to one’s mental health, but when viewed during a time of development, it can have lasting effects into adulthood.

Experts have found that young children who view pornographic content frequently become isolated, withdrawn, anxious, or depressed.[6] Consumption of online sexual content at a young age can lead to premature sexual experimentation as well as other high-risk behaviors, dating violence, cannabis abuse, or the development of harmful fetishes.[7]

What Parents Can Do

Open communication about sexual content can save your child from digital injury and stunted development. Some experts even recommend talking to your child as young as 9 years old about the difference between “good” and “bad” pictures.[8] Experts believe that in doing so, children will be better able to identify groomers or online predators and be less susceptible to them.

There are also various protective factors that one can turn to to prevent early exposure to sex. Creating an environment where a child feels connected to their parents and family can help them feel more comfortable communicating about the content they consume. To help facilitate difficult conversations about online content, try out our free GKIS Connected Family Screen Agreement. Fostering healthy conversations and helping your child create positive self-perception can help kids to seek validation from family and peers rather than online strangers. 

Like what you read? Check out our GKIS articles “Are TikTok Users Using Kids’ Games to Share Inappropriate Reddit Content?” and “Sextortion Scammers Targeting the LGBTQ+ Community”.

Thanks to CSUCI intern, Katherine Carroll for researching fetish content on TikTok.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1] Collins, S. What Is a Sexual Fetish? (2015). WebMD. https://www.webmd.com/sex-relationships/features/sexual-fetish

[2] PureWow Editors. Kink vs. Fetish: A Sex Therapist Lays Out the Difference.

(2021). PureWow Wellness. https://www.purewow.com/wellness/kink-vs-fetish

[3] Martin, S. & Levine, S. Fetishistic Disorder. (2023). UpToDate. https://www.uptodate.com/contents/fetishistic-disorder/print#:~:text=Fetishistic%20disorder%20is%20characterized%20by,or%20specific%2C%20nongenital%20body%20parts.

[4] Porter, D. Fetishistic Disorder DSM-5 302.81 (F65.0). (2023). Theravive. https://www.theravive.com/therapedia/fetishistic-disorder-dsm–5-302.81-(f65.0)

[5] Lena Rae [@lenarae.lh]. (2022). #duet with [@putinnu] RIP my algorithm #food #hand [Video]. TikTok. https://www.tiktok.com/t/ZTR3L9f9W/

[6] Daniels, J. Children’s Early Exposure To Porn: What You Need To Know. (2022). EverAccountable. https://everaccountable.com/blog/effects-of-early-sexualization-on-children/

[7] Pistoia, J. Growing Up Too Fast: Early Exposure to Sex. (2022) PsychCentral. https://psychcentral.com/health/growing-up-too-fast-early-exposure-to-sex 

Photo Credits

Photo by Solen Feyissa (https://unsplash.com/photos/qa2IMwBGP1E)

Photo by Markus Winkler (https://unsplash.com/photos/3rBybHmYEsg)

Photo by Deon Black (https://unsplash.com/photos/UTVSee4LLLA)

Photo by Gaelle Marcel (https://unsplash.com/photos/FLdK5N-YGf4)

Does Social Media Promote Serial Killer Obsessions Through Murderer Fan Accounts?

Through their quickly consumable content, TikTok, Instagram, and Twitter have made it increasingly easy to connect with people who have similar interests to you. While this helps people to find those like them, it may become dangerous when those interests are morbid. All over social media, you can find fan accounts and fan edits for the world’s most deadly serial killers. By connecting true-crime fans all over the world, social media has caused an emergence of teens who have a cult-like obsession with killers like Dahmer, Bundy, and Manson. Today’s article covers social media’s obsession with serial killers and how you can keep your child safe from digital injury with our GKIS Screen Safety Toolkit.

Fandoms and The Rise of the “Stan”

A fandom is a group built around the shared interest or enjoyment of something in popular culture.[1] Since before the creation of the internet, people have gathered to meet and obsess over their common interests. The internet has simply made it easier to do so.

Fandoms provide a space for people to be themselves without judgment, leading to higher levels of self-esteem.[2] There is a term for those who are particularly obsessed, called “Stans.” A Stan is someone who is a mix between a stalker and a fan, someone who shows extreme fandom behavior to the point of excessiveness.[3]

Typically online, you can expect to see fandoms for pop culture groups like movies, TV shows, and musicians. However, with the rise in true crime popularity, a new subgroup has formed of “Stans” with a particular interest in serial killers and their victims. These Stans continually post videos of serial killer interviews edited to music, create fan accounts, and even write serial killer self-insert fanfiction where they are the victims.[4]

Social Media’s Role in Obsession

Social media thrives on content that can get lots of views and produce lots of likes, meaning that the more scandalous and salacious content is, the more likely it is to do well. The notifications from social media likes and comments trigger the reward center of our brain, releasing dopamine and making us feel good all over.[5] When users post content that is related to their fandoms, they get a rush of dopamine and that connection between fandom content and happiness causes them to post more and interact with the content more.

Social media has also created a world where content is readily available for consumption, meaning that people can see posts specifically tailored to their interests 24/7. This allows people to go from fans to superfans, spending their waking moments scouring the internet for posts related to their fandom. One Quora user shared their experience as an obsessive fan, “I’ve been addicted to a fandom for 7 years, and I haven’t been able to stop thinking about it for that long. As per my personal experience, I got sucked into several fandoms due to over-engaging in social media. I over-identified with the idols and associated my own ego with that of their public image.”[6] This idolization of celebrities creates dangerous parasocial relationships that are only made further dangerous when one’s idol is a serial killer. To learn more about parasocial relationships, check out the GKIS article, “The Dangers of Online Parasocial Celebrity Relationships”.

When Does Harmless Become Harmful

It’s easy to brush off fandom behavior as nothing more than a phase one will grow out of. But when the obsession turns into something more it can become dangerous. Cody Ackland was a 24-year-old who grew up obsessed with Ted Bundy, an interest that no one paid much attention to until he attacked and murdered 18-year-old Bobbi Anne McLeod. Just hours before attacking McLeod, Ackland had searched for “Ted Bundy dead victim’s bodies” and “Ukrainian serial killer bodies” on the internet.[7]

Teens have become more and more desensitized to serial killers and true crime content, going so far as to make fan accounts as part of a big internet joke. When 23-year-old Peter Manfredonia was on the run from the police following a double murder he committed, teens on TikTok and Instagram began making fan accounts and posting meme comments to the killer’s personal Instagram page.[8] While the people running these accounts chalk up their actions to being a big joke, there is a large community of people who genuinely run fan accounts for notable serial killers.

Reddit user IkariMonster shared screenshots of several accounts from Twitter to a sub-Reddit, stating, “These teenagers worship and treat serial killers and school shooters like e-boys.”[9] In the screenshots, you can see several fan accounts treating serial killers Ted Bundy, Jeffrey Dahmer, and the Columbine Shooters Eric Harris and Dylan Klebold as though they were celebrities. In one post a teenage girl shares a selfie next to her bedroom wall, which is covered in photos of Dahmer with the caption, “I just thought I’d share cause I think my wall looks pretty [face with hearts emoji].” These accounts and posts are just one example of content and cult-like obsessive behavior that exists across multiple social media platforms.

The victims of these killers were people with friends and family and the pain they endured it absolutely horrendous. There is no reason that serial killers and mass murderers should be praised or celebrated for their actions. The creation of fan accounts and fandom content perpetrates further violence against the families of the victims and serves as a constant reminder of the pain they suffered. GKIS does not endorse this behavior. We are mortified by it and think it is destructive to kids and teens to be so callous and to celebrate violence in this way.

What Parents Can Do

  • Installing management tools for social media can help you in monitoring their internet behavior. If you would like help with this process, check out our GKIS Screen Safety Toolkit made to help empower and provide parents with smart tech tools to filter, monitor, and manage online behavior.
  • Co-view the content your child interacts with; you can scroll together to choose what content they view and enjoy.
  • Make it known from the beginning the type of content that is acceptable for your child to view. We can help facilitate this healthy conversation with our Connected Families Screen Agreement to help you work with your child to create a collaborative, living document.

Like what you read? Check out our GKIS articles “Do Netflix Serial Killer Exposés Cause Kids to Romanticize Murderers?” and “Is Your Child Following True Crime?

Thanks to CSUCI intern, Katherine Carroll for researching social media and serial killer obsession. 

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

 Works Cited

[1] Subcultures and sociology. (2022) Grinnell College. https://haenfler.sites.grinnell.edu/subcultural-theory-and-theorists/fandom-and-participatory-culture/

[3] Blistein, J. Eminem-Inspired Use of ‘Stan’ Added to Merriam-Webster’s Dictionary (2019). Rolling Stone. https://www.rollingstone.com/music/music-news/eminem-stan-merriam-websters-dictionary-entry-826557/

[3] Radzicki McManus, M. Where’s the Line Between Fandom and Obsession? (2018) HowStuffWorks. https://science.howstuffworks.com/life/inside-the-mind/human-brain/fan-superfan-why-some-people-go-too-far.htm

[4] Septin. Serial Killers Fandom Wiki (2013). Fanfiction Wiki. https://fanfiction.fandom.com/wiki/Serial_Killer

[5] Thalin, G. Too few social media ‘likes’ can lead to increases in teen depression (2020). Painted Brain. https://www.rollingstone.com/music/music-news/eminem-stan-merriam-websters-dictionary-entry-826557/

[6] Bose, Emily. I’ve been addicted to a fandom for 7 years (2020). Quora. https://www.quora.com/Ive-been-addicted-to-a-fandom-for-7-years-and-I-havent-been-able-to-stop-thinking-about-it-for-that-long-How-do-I-stop-this-unhealthy-obsession

[7] Eve, C., Matthews, C., and Wade-Palmer, C. Ted Bundy-obsessed guitarist who beat teen to death at bus stop jailed for life (2022) Daily Star. https://www.dailystar.co.uk/news/latest-news/breaking-serial-killer-fan-murdered-27005203

[8] Tenbarge, K. Teens on Instagram are making dark fan pages for a 23-year-old suspected of double murder (2020) Insider. https://www.insider.com/peter-manfredonia-connecticut-instagram-teens-fan-pages-suspected-murder-2020-5

[9] IkariMonster. r/AwfulEverything (2020). Reddit. https://www.reddit.com/r/awfuleverything/comments/hfl06e/these_teenagers_who_worship_and_treat_serial/

Photo Credits

Photo by Kyle Johnson (https://unsplash.com/photos/yXAXya621Po)

Photo by Kashawn Hernandez (https://unsplash.com/photos/aLmK7pF3s7M)

Photo by Hassan Rafhaan (https://unsplash.com/photos/DHZAZRWxuQQ)

Are TikTok Users Using Kids’ Games to Share Inappropriate Reddit Content?

Fast, entertaining content seems to be the only way to hold the attention span of today’s children and teens. This becomes an issue when virality becomes more important than the content being put out or the audience who will receive it. TikTok users have realized that they can quickly create a viral video by taking Reddit stories and resharing them over clips from popular video games like Minecraft, Roblox, and Subway Surfers. Today’s article covers why this content is dangerous and how you can keep your child safe from digital injury with our Screen Safety Toolkit.

The Popularity of Minecraft, Roblox, and Subway Surfers

Minecraft

Between 2016 and 2021, Minecraft users have risen from 40 million to 93 million with a peak of 131 million users in 2020.[1] Surveys have found that up to 54% of boys and 46% of girls aged 3 to 12 play Minecraft.[2] The popularity of Minecraft is undeniable. Take a look down any aisle of children’s clothing and you will find item after item filled with popular references from the game. Covid-19 only increased the popularity of the online game accessible on most gaming consoles, with users increasing by 14 million from 2020 to 2021.[2]

Roblox

Roblox is another popular children’s game that has bankrolled off the pandemic and increased in users over the past few years. Between 2021 and 2020, the platform added more than 146 million users to its servers. In 2016, Roblox had 30+ million users. Today they have more than 202 million monthly active users.[3]

While the average user of Minecraft is 24 years old, only 14% of Roblox users are over 25 years old. 67% of Roblox users are under 16 years old, and 54.86% of users are under 13 years old.[3] The popularity of Roblox is reflected on TikTok through a large number of Roblox fan accounts owned by young users. In fact, there have been many audio trends on the platform that are accredited to edits by Roblox users.

Subway Surfers

While less popular than Minecraft and Roblox, Subway Surfers is still the most downloaded and most-played mobile game in the app store. Between 2021 and 2022, Subway Surfers saw more than 2 times the number of downloads with 5.43 million daily users.[4] These numbers are impressive, as, unlike Minecraft and Roblox, Subway Surfers is only available for download on mobile smartphones. It is not available on any other gaming platform. While there is no available data for the average age of Subway Surfer players, the game is recommended for ages 9 and up.

All three of these games are different in their gameplay but similar in their popularity and appeal to younger audiences. Videos made with clips from these games are sure to catch the attention of a younger audience who is trying to view content related to their interests.

Harmful Reddit Content and How They Use Kids’ Games

Reddit claims on its website to be “a network of communities where people can dive into their interests, hobbies, and passions.”[5] Users post on so-called “subreddits” dedicated to topics from the general to much more specific niches.

Today there are over 2.8 million subreddits and Reddit has 52 million users daily.[6] Of their monthly users, 79% are between the ages of 18 to 34 and almost 64% of those users are men.[7] When children encounter posts from Reddit, they are viewing material often made for and by adult men, leading to some very inappropriate content.

A simple search for “Reddit stories” on TikTok will show you video after video of Reddit threads overlaid with a video of someone playing a kid’s game and read by a voiceover. The threads contain content from various subreddits like “/AmITheAsshole” but most contain inappropriate “NSFW” (Not Safe for Work) content. A scroll down the search shows video after video of content with titles like, “My mom keeps having sex with my boyfriend…” or “What do you tell your partner when you’re horny?” or “What did you not know about sex until you lost your virginity?” The last question is from a Subway Surfers video with 1.6 million likes and 13.5 million views from a user with similar content and over 55.4 thousand followers.

The creators of these videos use the popularity of these kids’ games to bring more viewers to their content and help their virality. In doing so, they are promoting sex, adult situations, and overall unsafe content. Each of these videos is followed up by hundreds or thousands of comments from young kids and teens adding their own answers to the question proposed. A quick look at commenters’ profiles revealed that half were between the ages of 13 to 17, and each was commenting on their own sexual experiences to millions of viewers.

What Parents Can Do

  • Start healthy conversations about social media use using our GKIS Connected Families Screen Agreement.
  • Monitor your child’s TikTok (if they have one).
  • Set up content preferences and block out video keywords or put the account on restricted mode in the settings and privacy section of TikTok.
  • View an account’s watch and comment history and see what content your child is consuming and interacting with.
  • For younger children, consider waiting before allowing them to have their own TikTok account.
  • When they do adopt a TikTok account, scroll together to choose what content they view and influence the algorithm that will offer content automatically.
  • As your child gets older, work with them to establish what they are doing and looking at on social media. Preparing them for the possibility of adult content can help them in discovering it on their own and possibly suffering a digital injury.
  • If you fear your child may be watching inappropriate Reddit content without your knowledge and permission, check out our GKIS Screen Safety Toolkit. This toolkit helps to empower parents and provides them with smart tech tools to filter, monitor, and manage online behavior.
  • To protect your child, prevent digital injury, and prepare them for social media use check out our GKIS Social Media Readiness Course.

Thanks to CSUCI intern, Katherine Carroll for researching how TikTok users use Reddit content and kids’ games for views.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1] Curry, D. (2022). Minecraft Revenue and Usage Statistics (2022). Business of Apps. https://www.businessofapps.com/data/minecraft-statistics/

[2] Woodward, M. (2022). Minecraft User Statistics: How Many People Play Minecraft In 2022? MatthewWoodward.co.uk. https://www.matthewwoodward.co.uk/work/minecraft-user-statistics/#:~:text=Minecraft%20Key%20Statistics,-Minecraft’s%20growth%20made&text=Minecraft%20has%20140%20million%20active,of%20the%20total%20Minecraft%20revenue

[3] Dean, B (2022).  Roblox User and Growth Stats 2022. BackLinko. https://backlinko.com/roblox-users

[4] Robertson, M (2022). Subway Surfers Revenue and Usage Statistics (2022). Mobile Marketing Reads. https://mobilemarketingreads.com/subway-surfers-revenue-and-usage-statistics/#:~:text=Subway%20Surfers%20Usage%20Statistics%20(2022)&text=%2B%20In%20February%202022%2C%20Subway%20Surfers%20was%20among%20the%20most%20popular,in%20the%20Apple%20App%20Store.

[5] Reddit (2022). Reddit – Dive into anything. Reddit.com https://www.reddit.com/

[6] Bleu, N (2022). 23+ Reddit Statistics For 2022: Users, Revenue, And Growth. StartupBonsai. https://startupbonsai.com/reddit-statistics/#:~:text=52%20million%20users%20are%20active%20on%20Reddit%20everyday.&text=That%20is%2044%25%20more%20than,100%2C000%2B%20interest%2Dbased%20communities.

[7] Lin, Y (2022). 10 Reddit Statistics Every Marketer Should Know in 2023 [Infographic]. Oberlo. https://www.oberlo.com/blog/reddit-statistics

Photo Credits

Photo by Oberon Copeland (https://unsplash.com/photos/TWcT7gG59js)

Photo by Mika Baumeister (https://unsplash.com/photos/sWVAxoLmIzY)

Photo by Brett Jordan (https://unsplash.com/photos/0FytazjHhxs)

The Return of the ‘Heroin Chic’ Body Trend Sparks Controversy Online

Beauty and fashion trends have always changed with the season. But with social media, the pressures to conform have increased among adults and impact younger and younger kids. At what point do we intervene to minimize the dangerous effects that arbitrary beauty standards have on kids and teens? How do we discourage the consumption of damaging content surrounding body image? If you are concerned about the damaging content your family could be exposed to, check out our Screen Safety Essentials Course. This course provides you with the tools necessary to navigate the Internet more safely and avoid digital injury. Even better, it will bring you closer to your kids! Today’s GKIS article covers the controversies of trending body types, the damage they can do to young people, and creative ideas to keep your family safe. 

Heroin chic is back!

Popularized in the early 1990s, heroin chic refers to the ideal female body type with defining features that include a very thin frame and an emaciated appearance. 

In November 2022, the New York Post published an article titled ‘Bye-bye booty: Heroin chic is back,’ and it immediately sparked controversy online. The article claimed that the much thinner physique was “trendy” and celebrities like Bella Hadid and Kim Kardashian who have publicized radical weight loss sparked the recent shift in body trends. 

The Shortened Lifespan of Online Trends

Media has a major impact on how we perceive ourselves and the world around us.[3] With the increasing use of social media, the lifespan of trends has drastically shortened. Instead of trends lasting for a couple of years, they now last for a couple of months. That means many women whiplash between fashion fads, radical diets, and costly beauty regimens. Just when it seems that we are making progress with body positivity, the return of heroin chic only proves that within industrialized countries such as the U.S., slender women tend to be seen as more attractive.[2]

Trends have fluctuated throughout the years, coming and going and coming back again. Before the most recent return of heroin chic was the ‘slim thick’ trend from the late 2010s. Slim thick means very curvy. It’s often only achieved through plastic surgery like breast and buttock enhancement surgery. Recently social media sites have also promoted filters that make one’s face fit the trending beauty standard. A small, upturned nose, full lips, and “fox eye” eye makeup are what are considered most attractive recently on apps such as TikTok and Instagram. Another GKIS article, Influencers Hurt Child Self-Esteem by Overusing Filters, touches on how filters that dramatically alter your face can have similar effects. Check it out to learn more. 

What is the damage?

Body dissatisfaction is a major source of suffering among women of all ages.[1] The intense fluctuation of beauty standards and trends can lead to self-esteem issues, lack of motivation, depression, body dysmorphia and other eating disorders, and thoughts of suicide. All genders are at risk of becoming insecure about their physical appearance. However, the risk is higher for young girls because of rapid pubertal body change and because society has deemed a woman’s attractiveness to be integral to her self-worth and value.[1]

To avoid the potential development of body image insecurities, check out our Social Media Readiness Course. This course can help prepare your tween or teen to more safely navigate the Internet and avoid damaging content. 

How can we protect our teens?

  • Talking with your children is one way to protect them against internalizing unrealistic trends and developing insecurities. Creating a safe space to hold conversations surrounding confidence and self-esteem can help. To help guide you through these sometimes difficult conversations, we’ve developed our free Connected Family Screen Agreement. Offered in short, easy chunks, our agreement will help you become your child’s ally when it comes to screen media and family safety.
  • Setting smart and justifiable parameters is also key for protection. If you are lost as to how to set up the rules and maintain cooperation, our Screen Safety Essentials Course has everything you need to be your family’s go-to expert.
  • Social media requires a whole new set of tools for child safety. For smart management, our Screen Safety Toolkit can help. 
  • And for tweens and teens, our Social Media Readiness Course offers the red flags of digital injury and the psychological wellness tools that Dr. Bennett teaches in her practice. With a mastery quiz at the end of each module, you can be sure that the GKIS certification your teen earns at the end really means sometimes.

Thanks to CSUCI intern Tracy Pizano for researching the risks of beauty standards and trends and for co-authoring this article. 

I’m the mom psychologist who will help you GetKidsInternetSafe. 

Onward to More Awesome Parenting, 

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com 

                                                                                                           Works Cited

[1] Stapleton, P., Crighton, G. J., Carter, B., & Pidgeon, A. (2017). Self-esteem and body image in females: The mediating role of self-compassion and appearance contingent self-worth. The Humanistic Psychologist, 45(3), 238–257. https://doi-org.ezproxy.csuci.edu/10.1037/hum0000059 

[2] Frederick, D. A., & Reynolds, T. A. (2022). The value of integrating evolutionary and sociocultural perspectives on body image. Archives of Sexual Behavior, 51(1), 57–66. https://doi-org.ezproxy.csuci.edu/10.1007/s10508-021-01947-4 

[3] Monks, H., Costello, L., Dare, J., & Reid Boyd, E. (2021). ‘We’re continually comparing ourselves to something’: Navigating body image, media, and social media ideals at the nexus of appearance, health, and wellness. Sex Roles: A Journal of Research, 84(3–4), 221–237. https://doi-org.ezproxy.csuci.edu/10.1007/s11199-020-01162-w 

                                                                                                         Photo Credits

[1] https://www.istockphoto.com/search/2/image?phrase=skinny+teen 

[2] https://blogs.brighton.ac.uk/tamaraismael/2016/01/03/heroin-chic-and-tumblr-girls/ 

[3] https://www.istockphoto.com/search/2/image?phrase=sad+teen+on+phone 

[4] https://www.istockphoto.com/photo/mid-adult-mom-has-important-conversation-with-daughter-gm1163038244-319232672?phrase=parent%20and%20teen%20girl