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The Return of the ‘Heroin Chic’ Body Trend Sparks Controversy Online

Beauty and fashion trends have always changed with the season. But with social media, the pressures to conform have increased among adults and impact younger and younger kids. At what point do we intervene to minimize the dangerous effects that arbitrary beauty standards have on kids and teens? How do we discourage the consumption of damaging content surrounding body image? If you are concerned about the damaging content your family could be exposed to, check out our Screen Safety Essentials Course. This course provides you with the tools necessary to navigate the Internet more safely and avoid digital injury. Even better, it will bring you closer to your kids! Today’s GKIS article covers the controversies of trending body types, the damage they can do to young people, and creative ideas to keep your family safe. 

Heroin chic is back!

Popularized in the early 1990s, heroin chic refers to the ideal female body type with defining features that include a very thin frame and an emaciated appearance. 

In November 2022, the New York Post published an article titled ‘Bye-bye booty: Heroin chic is back,’ and it immediately sparked controversy online. The article claimed that the much thinner physique was “trendy” and celebrities like Bella Hadid and Kim Kardashian who have publicized radical weight loss sparked the recent shift in body trends. 

The Shortened Lifespan of Online Trends

Media has a major impact on how we perceive ourselves and the world around us.[3] With the increasing use of social media, the lifespan of trends has drastically shortened. Instead of trends lasting for a couple of years, they now last for a couple of months. That means many women whiplash between fashion fads, radical diets, and costly beauty regimens. Just when it seems that we are making progress with body positivity, the return of heroin chic only proves that within industrialized countries such as the U.S., slender women tend to be seen as more attractive.[2]

Trends have fluctuated throughout the years, coming and going and coming back again. Before the most recent return of heroin chic was the ‘slim thick’ trend from the late 2010s. Slim thick means very curvy. It’s often only achieved through plastic surgery like breast and buttock enhancement surgery. Recently social media sites have also promoted filters that make one’s face fit the trending beauty standard. A small, upturned nose, full lips, and “fox eye” eye makeup are what are considered most attractive recently on apps such as TikTok and Instagram. Another GKIS article, Influencers Hurt Child Self-Esteem by Overusing Filters, touches on how filters that dramatically alter your face can have similar effects. Check it out to learn more. 

What is the damage?

Body dissatisfaction is a major source of suffering among women of all ages.[1] The intense fluctuation of beauty standards and trends can lead to self-esteem issues, lack of motivation, depression, body dysmorphia and other eating disorders, and thoughts of suicide. All genders are at risk of becoming insecure about their physical appearance. However, the risk is higher for young girls because of rapid pubertal body change and because society has deemed a woman’s attractiveness to be integral to her self-worth and value.[1]

To avoid the potential development of body image insecurities, check out our Social Media Readiness Course. This course can help prepare your tween or teen to more safely navigate the Internet and avoid damaging content. 

How can we protect our teens?

  • Talking with your children is one way to protect them against internalizing unrealistic trends and developing insecurities. Creating a safe space to hold conversations surrounding confidence and self-esteem can help. To help guide you through these sometimes difficult conversations, we’ve developed our free Connected Family Screen Agreement. Offered in short, easy chunks, our agreement will help you become your child’s ally when it comes to screen media and family safety.
  • Setting smart and justifiable parameters is also key for protection. If you are lost as to how to set up the rules and maintain cooperation, our Screen Safety Essentials Course has everything you need to be your family’s go-to expert.
  • Social media requires a whole new set of tools for child safety. For smart management, our Screen Safety Toolkit can help. 
  • And for tweens and teens, our Social Media Readiness Course offers the red flags of digital injury and the psychological wellness tools that Dr. Bennett teaches in her practice. With a mastery quiz at the end of each module, you can be sure that the GKIS certification your teen earns at the end really means sometimes.

Thanks to CSUCI intern Tracy Pizano for researching the risks of beauty standards and trends and for co-authoring this article. 

I’m the mom psychologist who will help you GetKidsInternetSafe. 

Onward to More Awesome Parenting, 

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com 

                                                                                                           Works Cited

[1] Stapleton, P., Crighton, G. J., Carter, B., & Pidgeon, A. (2017). Self-esteem and body image in females: The mediating role of self-compassion and appearance contingent self-worth. The Humanistic Psychologist, 45(3), 238–257. https://doi-org.ezproxy.csuci.edu/10.1037/hum0000059 

[2] Frederick, D. A., & Reynolds, T. A. (2022). The value of integrating evolutionary and sociocultural perspectives on body image. Archives of Sexual Behavior, 51(1), 57–66. https://doi-org.ezproxy.csuci.edu/10.1007/s10508-021-01947-4 

[3] Monks, H., Costello, L., Dare, J., & Reid Boyd, E. (2021). ‘We’re continually comparing ourselves to something’: Navigating body image, media, and social media ideals at the nexus of appearance, health, and wellness. Sex Roles: A Journal of Research, 84(3–4), 221–237. https://doi-org.ezproxy.csuci.edu/10.1007/s11199-020-01162-w 

                                                                                                         Photo Credits

[1] https://www.istockphoto.com/search/2/image?phrase=skinny+teen 

[2] https://blogs.brighton.ac.uk/tamaraismael/2016/01/03/heroin-chic-and-tumblr-girls/ 

[3] https://www.istockphoto.com/search/2/image?phrase=sad+teen+on+phone 

[4] https://www.istockphoto.com/photo/mid-adult-mom-has-important-conversation-with-daughter-gm1163038244-319232672?phrase=parent%20and%20teen%20girl

The Dangers of Online Parasocial Celebrity Relationships

So many of us follow our favorite celebrities on social media hoping to get small glimpses of their private lives. But have you ever wondered, where’s the line between fandom and obsession? Tweens and teens are especially vulnerable to developing parasocial relationships with celebrities they love online. Because of their fame, celebs can influence followers in some of the worst ways. To prevent your child from being negatively influenced by others online and to create a strong digital foundation, check out our Screen Safety Essentials Course. Today’s GKIS article covers what online parasocial relationships are and how to prevent their negative influence on kids and teens. 

What is a ‘Parasocial’ Relationship? 

A parasocial relationship is a one-way relationship with a person of higher status who you know intimately but who hardly knows you at all.[1] Social media is the perfect vehicle to develop parasocial relationships. Younger tweens and teens are especially susceptible due to a powerful social drive fed by adolescent identity formation. Not only are teens looking for mentorship, but they also easily form an attachment to idealized versions of their favorite celebs.[2] 

Social media features that readily fuel parasocial relationships include the attraction of stylized and beautifully edited posts, branding relationships between celebrities, produced dramas between celebrities designed to bring in more followers, fan comments and forums, and even the ability to send private messages. Studies show that adolescents that have a weaker sense of self-identity often participate in celebrity worship as they are more easily influenced by others.[2] 

‘Stan Culture’ 

Fans aim to achieve closer relations with their favorite celebs through various consumption activities.[1] Twitter is the social media site with the largest number of users who participate in celebrity worship, which is also known as a stan. A Stan is an overzealous or obsessive fan of a particular celebrity. Primarily a term used to define a fan of a particular musical artist, there are Stans for just about any popular current artist you can think of. Stan culture on Twitter consists of individuals sharing fanmade videos and pictures and consuming as much of the artist’s content as possible. 

There is also a dark side to Twitter’s Stan culture. Arguments between Stans of different celebrities frequently appear in comment sections, which eventually turn into cases of cyberbullying. Studies have found that intense celebrity worship can be linked to tendencies toward addiction and stalking behaviors.[3] What seems like innocent fan engagement could potentially lead to something more negative and even illegal. 

Defending Harmful Messages 

Well-known celebs have the freedom to post whatever they want on the Internet, just like the rest of us. Although they aren’t obligated to maintain a certain image, sometimes they promote harmful ideologies that influence fans who’ve developed parasocial relationships with them. 

The most recent example is rapper Kanye West, who has been at the forefront of recent celeb controversy. In October 2022, Kanye made some anti-Semitic remarks based on conspiracy theories and harmful stereotypes in interviews and Instagram posts. This resulted in groups of people in Los Angeles standing with signs over freeways saying harmful anti-Semitic things shortly after the comments circulated on the Internet. One of the signs said that Kanye was “right” about what he said about Jewish individuals. Amongst the backlash that he received, there were die-hard fans that stood their ground and continued to defend his actions. This led some fans to adopt his conspiracy theories and ideals at worst and turn a blind eye to such ignorance at best.

Impressionable Teens and Tweens

Other celebrities have also promoted problematic ideas with the support of fans who adore them. This is a problem primarily for young tweens and teens due to their lack of real-world experiences and their evolving views of the world around them. Being negatively influenced by celebrities online can have serious risks. 

How to Discourage Parasocial Relationships 

There is a difference between being a fan of someone’s work and developing an obsessive parasocial relationship with them online. Having conversations with your kids about the importance of navigating the Internet safely is a good place to start. Our Connected Family Course can help with that. It includes the tools necessary to monitor and promote healthy screen engagement while still maintaining a positive environment at home. 

Young teens and tweens who are still learning about the world could be exposed to ignorant comments from their favorite celebrities and could potentially become influenced by them. In the worst case, teens become radicalized in their thinking without their parents even knowing. To prevent your tweens and teens from engaging in ignorant and harmful content online, check out our Social Media Readiness Course. Our course provides you and your child with the knowledge necessary to safely browse the Internet and avoid ignorant and harmful content, as well as how to make healthy digital decisions. 

Learning the ways of the Internet doesn’t have to be a daunting task. Dr. Bennett’s book Screen Time in the Mean Time is another great tool for parents to use to become more knowledgeable about the unpredictable online realm. This book can further prepare you for establishing a safe environment for your tweens and teens to express their love for their favorite celebrities/artists online. 

Thanks to CSUCI intern Tracy Pizano for researching the risks of forming parasocial relationships and for co-authoring this article. 

I’m the mom psychologist who will help you GetKidsInternetSafe. 

Onward to More Awesome Parenting, 

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

        Works Cited 

[1] Derbaix, M., & Korchia, M. (2019). Individual celebration of pop music icons: A study of music fans’ relationships with their object of fandom and associated practices. Journal of Consumer Behaviour, 18(2), 109–119. https://doi-org.ezproxy.csuci.edu/10.1002/cb.1751 

[2] Ang, C.-S., & Chan, N.-N. (2018). Adolescents’ views on celebrity worship: A qualitative study. Current Psychology: A Journal for Diverse Perspectives on Diverse Psychological Issues, 37(1), 139–148. https://doi-org.ezproxy.csuci.edu/10.1007/s12144-016-9497-0 

[3] Sansone, R. A., & Sansone, L. A. (2014). ‘I’m your number one fan’—A clinical look at celebrity worship. Innovations in Clinical Neuroscience, 11(1–2), 39–43. 

 

        Photo Credits 

[1] https://stock.adobe.com/search?k=celebrity&asset_id=357310019 

[2] https://depositphotos.com/127192718/stock-photo-blond-teenage-girl-texting-on.html 

[3]https://www.parkview.com/community/dashboard/talking-to-your-daughter-about-puberty-and-pregnancy 

Do You Watch How-To Videos Instead of Starting Projects? The Vicarious Living Epidemic

Americans LOVE online browsing. YouTube is the second largest search engine, with 1.9 billion registered users watching 5 billion videos daily![1] As online discovery grows, so does child disconnection from real life. Sometimes, just watching a task get accomplished on video feels as good, if not better than doing the task itself. Numbing out online allows us to escape the hard work of trying and failing. It also replaces the opportunity for learning to cope with boredom. Online, one can escape the first twinge of anxiety with a click of the mouse. In real life, you must endure the moment and work it through. It’s no wonder so many of us choose the less threatening online version of reality over offline experiences.

Ways We Live Vicariously Online:

In Dr. Bennett’s book, Screen Time in the Mean Time, she agrees that discovery online and learning from how-to videos is a great benefit of technology. But she also believes that kids need “buckets of face-to-face interaction and three-dimensional play experiences to grow the neurological wiring necessary for skill mastery. Too much screen time takes the place of critical learning experiences.” Although watching a how-to video may spark curiosity and experimentation, it can also offer satisfaction without really working for it.[2]

Social Media & JOMO

Social media is one way people live vicariously online (in their imagination while watching others).[3] Each post is carefully staged. We pause the live moment until we get just the right shot. No messy reveals of the moment before when you were sweating to climb the cliff overlooking the sunset or annoyed with your companion for talking too much about politics. Only our best accomplishments are highlighted.

Even better, look at Tiffany with her handsome new boyfriend on the sailboat. We no longer have to worry about how she’s handling her eating disorder or that the trip maxed out her credit card. She’s happy! End of story. Honest real life is messy…and stressful. Who wants to deal with that?

Our brains can keep track of, at most, 150 friendships while maintaining a sense of a meaningful connection. This is called Dunbar’s number. A maximum number of meaningful connections is true for our offline as well as our online lives. Yes, we are acquainted with our 1,247 Instagram “friends.” But are we truly connected?

A recent GKIS article, The FOMO EFFECT: How Fun Friend Posts Can Lead to Clinical Anxiety, described how social media sparks fears of missing out (FOMO). However, Jason Fried, co-founder and president of 37signals, has coined the phrase joy of missing out (JOMO). JOMO is a trend in response to FOMO.[3] Challenging your kids to exercise JOMO may help them avoid the lure of too much vicarious living on social media platforms.

Television & Movies

We also use TV and movies to allow us to live vicariously through the characters on screen. Viewers can get so consumed that they associate the character’s achievements and growth with their own. With on-demand content, we can binge-watch a series, immersing ourselves in ways that can feel profound. It’s as if we are personally experiencing the characters, settings, and plots.

Studies have found that:

  • 79% of viewers reported enjoying television more when they watched multiple episodes at a time.
  • Approximately 61% of Netflix users watch from 2-6 episodes in one sitting.
  • 56% of binge-watchers prefer to binge alone.
  • On average, people watch at least 7 hours of television daily. That’s one hour short of a full-time day at work![4]

Negative Effects of Binge-Watching

  • You are 23% more likely to become obese and 14% more likely to develop diabetes from watching only 2 hours of TV every day.
  • Those who watch more TV are more likely to experience anxiety or depression.[4]
  • After the age of 25, you lose 22 minutes of life for every hour of television watched.[5]

Like a television-video game hybrid, programmers have picked up on these immersive phenomena, creating tv and movie series where you can impact the direction of the plot by choosing the decision you want the character to make next. This is called interactive TV.

Netflix recently experimented with it by allowing users to vote for one of five pre-recorded endings. Big tech and entertainment are betting that this will be the next mass medium with huge appeal.[6]

Gaming

Everyone knows someone who stays up all night gaming instead of getting the sleep their body desperately craves. In her book, Dr. Bennett cites peer-reviewed studies that demonstrate how immersive gaming floods dopamine into the pleasure center of the brain.

One doesn’t have to risk peril in real life; just strap on your weapons and save the world with your virtual character. Complete with novel landscapes, skilled partners, and novel rewards, the gaming life provides mastery and socialization that is almost effortless to achieve. Again, real-life struggles are so much more work. Gaming is so compelling, it leads to clinical addiction among some players, requiring professional detox and rehabilitation in inpatient hospitals.

YouTube

YouTube is the most popular social media platform used today. We have access to experts on everything … and nothing. By watching endless streams of videos, we can live vicariously through different genders, ages, and ethnicities.[7] Replacing real-life mastery of tasks, we watch the edited version that leaves out the messy failures endured before the perfection is captured and downloaded for our consumption.

It has been suggested that many people who view how-to videos gain such satisfaction, they choose not to attempt it in real life after all. That means that watching a how-to video squelches real-life practice of the skill. Rather than aiding you to complete the project, it replaces your desire to start.

Celebrity Worship Syndrome

Celebrities have managed to become the idols of many little girls and boys around the world. With society watching and reporting their every move our children come to believe this extravagant behavior is normal. In this way, we are raising a generation of vicarious livers. Children that would prefer to be cast for a reality television show than grow up to be the president.[8] Celebrity Worship Syndrome is when the individual becomes obsessed with the life of a celebrity.[9]

Travel

Why spend the money and endure the stress when you can enjoy the experience of traveling all over the world on Snapchat? WeTravel, a company that allows users to travel the world virtually, claims that it will temporarily satisfy your craving to travel by showcasing people’s travels around the world.[10]

Pornography

Watching online pornography can be a cheap replacement for intimacy acquired through romantic human relations. Too much use can decrease dating confidence.[11] Porn is a source of pleasure that will not turn them down, break their heart, make them feel incompetent, or worse, embarrassed.

From Competition to Inspiration

Mastery can only be achieved through anxious anticipation, mustering the courage to try, and multiple failures along the way. Each step in the journey strengthens emotional resilience, character, confidence, and competence. Missing out on real-life learning opportunities can lead to real emotional impairment. None of us want that for ourselves or for those we love.

One technique for altering one’s mindset when viewing photos of others’ accomplishments is replacing the competitive lens with one of inspiration.[12] Teaching your children to be inspired by others’ successes will help them steer clear of vicarious living. Ultimately, engaging and successfully mastering a skill provides you with much more satisfaction and self-efficacy than observing the successes of others.

How to Encourage Real-Life Mastery

Decide if what you wish you could do, is something you can do.
By encouraging your child to dream with enthusiasm and encouragement, they’ll build the scaffolding of confidence that will lead to real effort.[13]

Commit to a specific end goal.
Help your kids bridge the gap between dreaming and reality by encouraging them to identify a goal and start to research it!

Tackle it.
By reminding your child that failure and poor results along the way are part of the learning, they can start to chunk the task into several benchmark goals. Remind them that mastery is only meaningful if you overcame the struggle to get there.

Encourage them to recognize their worth and importance.
Ensuring your child that they don’t have to earn their worth is an important part of helping them build a healthy sense of self.[14]

Remind them to celebrate their achievements (and those of others) along the way.
Celebrating benchmark goals will give them the joy of learning that drives follow-thru. Keeping a gratitude journal is a great way to spark celebration.

Demand an occasional disconnect.
By following the guidelines and suggestions from our GKIS courses, you can create a lifestyle that carves creative space and time for real-life experiences. Dr. B’s weekly parenting and family coaching are quick lessons on how to tweak family living to increase screen safety and closer family relationships.

JOMO.
Most important of all, teach your kids the many joys of missing out! Show them how to break free of the activities that social media says they should do. Instead, spend time doing truly satisfying tasks in real-time, in the real world.

Thank you to Sara Doyle, GKIS intern, for researching and writing this article. In the end, those who never give up on their goals will succeed as much as the talented.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1] http://www.businessofapps.com/data/youtube-statistics/

[2] NPR. “Hidden Brain. Close Enough: The Lure Of Living Through Others.” Shankar Vedantam, Laura Kwerel, Tara Boyle, and Jennifer Schmidt, 2019.

[3] SoundCloud. “Living Vicariously Through Social Media…” Phil Svitek.

[4] CogniFit. “Binge watching: Complete guide to its effects on the brain and body.” Anna Bohren, 2018.

[5] Personal Excellence. “Are You Living Vicariously Through Movie, Drama, or Game Characters?” Celestine Chua.

[6] https://www.latimes.com/business/hollywood/la-fi-ct-netflix-black-mirror-20181228-story.html

[7] “I’m Living Vicariously Through YouTubers” Lily Brundin, 2016.

[8] HuffPost. “Americans Have An Unhealthy Obsession With Celebrities.” Jo Plazza, 2012.

[9] Psychology Today. “Celebrity Worship Syndrome.” Mark D. Griffiths Ph.D., 2013.

[10] “Traveling Vicariously Through Snapchat.” Azzura Ricci.

[11] “Is Living Vicariously Through Others Dangerous?” Nicola Kirkpatrick, 2018.

[12] Riskology. “Are You Living, or Living Vicariously?” Tyler Tervooren, 2019.

[13] Nerd Fitness. “How to Live Vicariously Through Yourself.” n.

[14] Lifehack. “3 Ways to Stop Living Vicariously Through Technology.” Derek Ralsto

 

Photo Credits

Photo by Diego Gavilanezon Unsplash

Photo by Sergey Zolkinon Unsplash

Photo by freestocks.orgon Unsplash

Photo by Victoria Heathon Unsplash

Photo by Kym Ellison Unsplash

YouTuber Marketing Strategies

Gambling was ruined for me after I took Psychology 101 in college. Learning that slot machines were programmed on the same ratio of reinforcement that makes rats ask for cheese made me feel controlled and conned. I mean, who wants to give hard-earned money to somebody who’s training you like a rat? Now our screen devices are jumping us through hoops, with addictive features and profitable scams. If your kids are on YouTube, then they’re ready to learn about the “business side” of social media.

Buyer Beware

The Internet is a “buyer beware” environment. That means it is up to us to discover where the tricks and scams are.

There are regulations about collecting information and marketing to children because they do not yet have the sophistication to make sound, informed financial decisions. However, marketers online can’t be sure who is watching their content.

That means they can create marketing funnels that kids can fall into. Publicly, YouTube celebrities would insist they are only marketing to adults. But if that’s the case, why are so many kids and teens spending money online?

Celebrity Endorsement

When celebrities endorse a product, they lend their credibility to it. Viewers think, “I trust them. If they like it, I like it.” Viewers can spot celebrity-endorsed products when Youtubers say they are sponsored, affiliated, or teamed up with a company.

For example, Tana Mongeau (2.8M subscribers), Gabbie Hanna (6.5M subscribers), and plenty of others[2] were paid by Kenza Cosmetics[3] or Bermona[4] to advertise “great deals” to their subscribers. To maintain credibility with their fans, celebrities must be honest about their support of a product. However, YouTube influencers who are out for quick cash with little regard for their credibility and reputation scam their fans with inflated prices and hidden shipping costs.[5]

Scarcity

Scarcity is a classic marketing technique that refers to the “buy now before you miss out on a one-time limited offer.” The urgency drives consumers to impulsively buy. YouTubers commonly say three things that reflect scarcity.

They will say:

  • the product is amazing and insist you’re getting a great deal.
  • the product is in short supply, or the deal is a limited-time offer.
  • “I don’t want you to miss out on this”.

Beauty guru Jeffree Star (13.9M subscribers) used scarcity to sell his collection of eyeshadow palettes priced around $80 each in only three minutes.[6] No wonder he’s worth $50 million!

Pester Power

Ask any child what they want to be when they grow up, and they’ll say “YouTuber.” Many kids believe that all they have to do is post a video, and in a few months, they’ll be raking in the cash. To prepare, they hang onto every word of their favorite influencer, imagining that they too will one day be rich and famous. They adopt their lingo, accents, and interests, and want to buy what they have. This leads kids to pester their parents for online products or even use their parent’s credit cards without asking.[8]

Provoking Minions by Creating Conflict with Other Celebrities

Creating large-scale competitions or beef (having a grudge or dislike for another person) is one technique influencers use to increase subscriber rates. Spurring online fans into promoting your “win” creates drama with dollar signs. Superfans promote content for you, sweeping their friends into the frenzy with them. Free of charge!

Superfans who become radicalized to show support for their ingroup is a process social psychologists call deindividuation. Deindividuation is a psychological state where people get so caught up in their cause, they become disinhibited and fail to self-evaluate. It’s an intense state of belonging where one seems to lose oneself in the service of their chosen tribe. Famous examples are usually negative, like mob violence, but positive behaviors can occur as well. Teens and young adults are particularly susceptible as they are innately motivated to find and enthusiastically support their tribe.

An example of this type of marketing campaign is YouTube Red’s 2018 Boxing Match between YouTube Influencers KSI (20M subscribers) and Logan Paul (18.8M subscribers). The finale of their feud was a pay-to-view event where the two “boxed” for around 20 minutes, bringing in 13 million viewers and 7 million dollars of profit.[1]

The Apology Video

Wondering how YouTubers survive unfair marketing techniques directed at their subscribers? More marketing and PR. Here are some tactics we identified that seem to clean up celebrity marketing mishaps.

Delete the Evidence

Although celebrities delete the videos that got them into trouble in the first place, we all know that anything that appears on the Internet is there to stay. If the video promises to draw further attention, drama vlogs (YouTube videos about YouTube drama) will rebroadcast the offending video while criticizing the decision. Not only does the new vlogger gain subscribers from spilling tea, but it also drives new subscribers to the screwup’s site!

Get Ahead of the Narrative and Focus on the Fans

By making an apology right out the gate, the celebrity attracts more view time and takes control of the narrative.[9] By also showing dramatic concern for those hurt by the mishap, they may humanize themselves, making it seem that their fans are more important than fame.

Logan Paul (18.8M subscribers) is an example. In 2018, he released a video of him and his friends laughing as a suicide victim in Japan’s infamous Suicide Forest.[14] Media, including Dr. Bennett who was appearing as a parenting expert on Access Hollywood Live, expressed grave concern over his lack of discretion and empathy. In his apology video, he spent the first 30 seconds quickly going over what he had done and then focused primarily on his followers and all those who were affected by his actions.

Tears and Relatability

When a YouTuber makes an apology, they change up their appearance to seem more personal and relatable. Placing themselves in a lower position than the camera, wearing neutral colors, and choosing casual loungewear make the celebrity look less threatening.

Next, they get sad…really sad. Laura Lee, for example, apologized for racist remarks using every tactic talked about in this article, including dramatic crying and brushing away nonexistent tears.[15] Although it seemed effective for some, others remarked that the evident lack of sincerity was a show in itself.

Provocative Victim

One method of gaining fan support is sparking conflict and then crying about it for the next few weeks. Dr. B calls this the provocative victim technique. Trisha Paytas (4.8M subscribers) is famous for making over a dozen 15-minute videos of tearful breakdowns. Viewers don’t even care about what the topic or apology is about. They just come to see the spectacle.

Project Blame

Some YouTubers will try to blame other celebrities or even their own subscribers. For example, Gabbie Hanna made an apology for scamming her audience with Kenza Cosmetics, claiming that her fans should’ve done their research before purchasing.[13]

How to Prevent Marketing Manipulation

Even with education, children don’t have the experience or brain wiring to identify slick marketing techniques. But it shouldn’t stop you from educating them anyway. Here are some helpful tips to stay Internet safe.

YouTubers are not our friends.

Recognizing that YouTubers are strangers with no particular skill set or expert training is the first step to a healthy approach to viewing content. No matter how much they try to sell the idea they’re your “close friends,” they don’t know you nor do they care about your particular vulnerabilities.[16]

Don’t turn a blind eye.

Dr. Bennett believes the most important aspect of screen safety is forming a fun, cooperative alliance with your kids. By adopting our free GKIS Connected Family Agreement and reading and sharing our weekly GKIS blog articles, you’ll have lots of ideas for important and challenging family discussions. Just as parents teach their kids about screen issues along the way, kids also teach their parents.

Raise a smart consumer.

Taking the time to teach your kids how to be clever, savvy, and assertive is far more important than encouraging blind obedience. Help your kids build resilience and protect them from the unpleasant aspects of the online culture. Use discretion, yes, but don’t allow complacency and ignorance.

Use supportive resources.

GKIS helps families become smarter and more connected. Want some easy-to-use, affordable tools to get started? Here are some options for you:

OUR FREE GKIS CONNECTED FAMILY AGREEMENT AND WEEKLY BLOG ARTICLES: Once you enter your name and address at GetKidsInternetSafe.com, you are scheduled to receive your agreement and weekly articles. Snuggle in for a cup of tea and a quick read once a week to set your teaching agenda and build a closer, empowering parent-child alliance.

CYBERSECURITY & RED FLAG SUPPLEMENT: Don’t miss your Cybersecurity and Red Flag Supplement for your Connected Family Agreement. Not only will my cybersecurity tips improve your family’s privacy and security, but your kids will benefit BIG from knowing what kind of red flags to look out for online to avoid danger. You’ll also love the red flags you should look out for in your children’s behavior that may signal they need your help. Early intervention can make a big difference between making a mistake versus suffering from serious digital injury.

Dr. B’s SCREEN TIME IN THE MEAN TIME PARENTING BOOK: If you’re looking for a comprehensive source about screen benefits, screen risks, and parenting strategies, check out my book, Screen Time in the Mean Time: A Parenting Guide to Get Kids and Teens Internet Safe. Available on Amazon in e-book or print.

GKIS SCREEN SAFETY TOOLKIT: Ready to dial in safety at the device level but too overwhelmed to know where to start? We’ve got your back with our Screen Safety Toolkit. Start building your family’s custom digital toolkit with the tried-and-true recommendations from our guide. Have you wondered how to check their browser history, filter and block inappropriate sites, and monitor use? You won’t want to miss what we offer in this super low-priced, comprehensive guide.

GKIS CONNECTED FAMILY ONLINE COURSE: Early on, I realized that many avenues feed fun family connections and screen safety. My Connected Family Course offers ten quick steps to create a happier, healthier home. Filled with creative and fun tips that are family-tested and outcome-based, these are far more fun and effective than the free parenting tips offered on safety websites.

COACHING WITH DR B: Feeling like you need a little support and shame-free TLC? I have reserved office hours to coach you through the most challenging issues. Whether you love the privacy of 1:1 coaching or the vibrant energy of a motivated parenting group, I’ve got easy-to-schedule coaching options ready to go!

Thanks to Jack Riley, GKIS intern, for watching hours of YouTube for the research on this article and his clever insights.

Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty

 

Works Cited

[1] Hale, J (2018, August) How Much Did Logan Paul And KSI Make From Their ‘Youtube World Boxing Championship’? A lot. tubefilter.com

[2] Tea Spill, BEAUTY GURU’S ARE LYING TO YOU!?, YouTube.com
[3] kenzacosmetic.com

[4] bermona.com

[6] JEFFREE STAR SOLD OUT MAKEUP IN 3 MINUTES

Rich Lux., YouTube.com

[7] Mansson, E (2018, December) Sister Stocked? Not A Chance. The James Charles x Morphe Palette Has Sold Out For A Second Time, thetalko.com

[8] Dr. Bennetts Marketing Manipulation advice

[9] Forbes Communications Council, Seven Tips To Improve Apologies During A PR Crisis, forbes.com

[10] Morris, C (2018, December), Popular YouTube Streamer promotes Channel that publishes Anti-Semitic Content, Fortune.com

[11] Aja, R (Feburary,2017), The controversy over YouTube star PewDiePie and his anti-Semitic “jokes,” explained, Vox.com

[12] PewDiePie’s Teammate gets killed, he says it with a hard R out of frustration, Livestream Fails, YouTube.com

[13] Cancelled, gabbie hanna kenza cosmetics scam, YouTube.com

[14] Logan Paul Vlogs, I’m Sorry., YouTube.com

[15] Deceased Laura Lee apology with original captions, YouTube.com

[16] Oldford, S (2018, October) Manipulation in Marketing: How It’s Used, and How to Use It Ethically, entrepreneur.com

Photo Credits

“YouTube” photo by Esther Vargas

Photo Taken fromFreeStocks

“Serious Woman with Laptop Photo” photo by Matthew Henry

“Man Crying” photo by Christian Erfurt