We were hunters and gatherers for 90% of human existence. That means our brains are still wired to prioritize the things that kept us alive when we were living on the land, before the domestication of animals and the construction of cities. One thing that kept us alive was living in a tribe and cooperating. Attracting a tribe and fitting in was a requirement of life. That is why kids and teens are hyper-focused on doing what their friends do and working to be cool and accepted. Online influencers count on this drive to maintain their income streams. One way to attract kids online is to be a kid doing what kids love to do, playing with toys and video games, opening new packages, and hanging out with friends acting goofy. Netflix’s Bad Influencer offers a glimpse of the kid influencer “scene,” and the lengths that some parents will go to attract and keep a following.
What is Bad Influence about?
The limited documentary series has gone viral for good reason. It’s definitely entertaining, but also deeply unsettling. It is a perfect way to raise awareness about how scary a life all about social media can be. Bad Influencer is a documentary that focuses on a tween who becomes an overnight social media star and brings her friends to stardom with her. What started out as a fun hobby quickly turned into a living nightmare. It may seem glamorous to be famous online, until you learn that the child influencers spent the majority of their childhoods working long hours acting out video ideas, risky stunts, and performing pranks that sometimes went too far—all under the pressure of adult producers/parents hungry for views. Check out Intimacy With Minors Encouraged at the Hype House for a similar story of underage exploitation.
SPOILER ALERT: The show takes a chilling turn when the mother of the main character is accused of, and videotaped, sexually exploiting these kids on set by positioning herself as one of the only adults supervising them to control them. Some survived the battle with only a few scars, while the main character is stuck living this nightmare over and over again. It may be funny, exaggerated, and attention-grabbing, but it also paints a dark picture of a digital world where clout matters more than character and children are left to pay the price.
Psychology Behind the Fame Obsession
From a psychological point of view, being an influencer is cool to children because they have a natural need for validation, attention, and social connection.[1] Although the minimum age on most social media platforms is 13, it is reported that children ranging from 8-17 are found scrolling through online platforms soaking up content too mature for their ages.[2] Sadly, unlike real-world relationships, social media platforms offer fast, unfiltered dopamine hits through likes, shares, and views. Without proper guidance, this can make kids tie their self-worth to online numbers, which can result in low self-esteem, fear of missing out (FOMO), performance anxiety, and digital addiction.[3] As a result of social unlimited social media usage, kids can also experience anxiety, depression, and even poor quality of sleep.[4] Counteract this monster and help your child build emotional resilience, red flag awareness, and digital literacy by taking our GKIS Social Media Readiness Training Course. Geared for teens or tweens, it’s the perfect giftbefore that new device or video game.
What You Can Do to Help
Bad Influencer is not just a show; it’s a cautionary tale that shares the pressures kids face online every day. It is easy to get off topic and want to pull the plug on all electronics just to protect your child from their dangers, but that is not always possible. Technology and online platforms are all around us, and it is better to set your child up for success than to try to keep them out of the loop. Connecting with your child over what they find interesting can help create a trusting relationship where you can notice if things start to become a little off. Our free Connected Family Screen Agreement can help you and your child co-create rules around how to safely navigate online platforms. This way your child can thrive in the digital age without losing themselves in it.
Thanks to CSUCI intern, Elaha Qudratulla for researching and co-writing this article.
I’m the mom psychologist who will help you GetKidsInternetSafe. Onward to More Awesome Parenting,
Before the internet, “going viral” was not something positive much less something people actively sought out. “Going viral” has become a new age epidemic, with people doing whatever they can for their 60 seconds of fame. But what does “going viral” actually mean, and how does it affect our brains and our self-esteem? Today’s GKIS article will break down “going viral” and its effects. For help raising your child to be digitally smart, check out our GKIS Screen Safety Essentials Course. This course includes all GKIS parenting courses, agreements, and supplements, ensuring you are well-equipped to fight off digital injury and keep your child safe from harm.
What does it mean to “go viral”?
Going viral means sharing something via social media that spreads quickly to thousands, even millions of people. The term viral video was first used in 2009 to describe the video “David After Dentist.”[1]
One viral video or post can turn people into internet celebrities overnight and garner thousands of followers, resulting in brand deals and monetized content. Once a video goes viral, there is no limit to the number of people it will reach or even what platform they will see the video on. It is very common to see posts shared from one platform to the next, whether it be a TikTok on Twitter or a Tweet going viral on Instagram.
The number of views to be considered going viral also varies from platform to platform. One hundred thousand views on TikTok is pretty successful, whereas even a couple hundred thousand views on YouTube is a relatively low number.[2]
The number of likes is also an important factor. Many videos have a high number of views but a relatively low number of likes. These videos are not considered to be going viral because they are not well-received by the general public.[2] Engagement drives up the virality of the content through shares and comments that stimulate the algorithm to continue placing that content on people’s feeds.[2] Another important factor in going viral is the immediacy of response, meaning that the views, likes, and comments must be received within a few hours to days rather than over several months or years.[2]
How does “going viral” affect our brains?
When your video, post, or other content “goes viral,” you receive likes, comments, reposts, shares, and bookmarks. These response notifications prompt the reward systems in our brains.[3] Many fast notifications results in dopamine release. To keep that feel-good feeling going, we keep checking, acting in a way similar to gambling addictions.[3]
Algorithms also take advantage of a variable-reward system because they are programmed to recognize when to take advantage of our reward system and desire for dopamine.[3] This often results in a stockpile of notifications that get delayed until a good amount of time since the last check has passed or a large amount of engagement has accumulated.
For a personal insight into going viral, I interviewed a college student who had recently experienced the sensation of going viral. They said, “I recently had a video go viral on TikTok. It was a video of the Indie-Rock band Boygenius and one of their members, singer Phoebe Bridgers, singing a verse from their song ‘Cool About It.’ I had taken the video at a concert I had recently attended and decided to post it on TikTok since I was lucky enough to be pretty close to the stage. Over the next few days after I posted it, it got 118k views, 32k likes, and 500 comments, and was saved by more than 4000 people. Once it started picking up traction, I became obsessed with checking my notifications and seeing all the new comments. I would constantly look to see how many views I was at each hour. I even got a like from a TikTok creator who I really enjoy so that was very exciting for me.”
Although going viral is thrilling, notifications can be harmful when they are overly distracting.[4] To compensate for smartphone interruptions, studies have shown that people often work faster, resulting in more stress, frustration, time pressure, and effort.[4] Research has linked daily notifications and their interruptions to depression, anxiety, and even symptoms associated with ADHD.[5]
Our interview also revealed that the euphoria of going viral is short-lived and needs constant “re-upping.” Our subject elaborated, “Once the video started to die down though, I got annoyed by the notifications. They were distracting because they were so far and few in-between and nothing quite as exciting as the start. I got kinda sad that my viral moment was dying down. It made me want to post another video to see if it would get the same kind of attention.”
What does “going viral” do to our self-esteem?
Studies have shown that social media can be both detrimental to our self-esteem and boost it at the same time, but how does going viral change that?
Social media usage can add stress to daily life and encourage people to constantly evaluate and compare themselves to others.[6] When someone goes viral, they open themselves up to being judged by thousands of people, some of whom can be cruel, feeling emboldened by the veil of anonymity. While many would agree that the likes and views one receives on a viral post boosts their self-esteem and makes one feel good about themselves, it also allows for internet trolls to make their way into the comment section to bait others into an argument or provoke an emotional reaction.[7]
One-in-five internet users that have been victims of harassment online reported that it happened in the comment section of a website.[8] Reading negative comments can lessen confidence, reduce self-esteem, and depending on the severity, can even provoke suicidal thoughts.[9]
Our GKIS interviewee unfortunately also had experience with the negative side of going viral. They reported, “Before my video went super viral, I had posted another video that didn’t get as many views but still got a couple thousand views, a few hundred likes, and a good amount of comments. The video was clips of my girlfriend and me in celebration of our second anniversary. For the most part, the comments were really nice, with people calling us cute and being supportive. But after a little while of it being up, it got to the wrong side of TikTok. As a queer couple, we’re used to people being rude or staring at us, but to get negative comments just hurt more for some reason. This was a few months ago, but I still think about the comments from time to time. It honestly made me want to delete the whole video even though it was just a few comments out of a bunch of nice ones.”
How Parents Can Help
Understand that what you and your child post has the potential to go viral, even if you don’t want it to.
Set the privacy settings on posts to control who gets to see the content you share.
Prevent a digital injury to your child’s self-esteem before it occurs with our GKIS Screen Safety Toolkit for parents of kids of all ages.
To help facilitate difficult conversations about online content and who should see it, try out our free GKIS Connected Family Screen Agreement.
For Xgens and millennials, the internet has been a place for people to overshare through Facebook location “check-ins” and Instagram posts chronicling every detail of their latest vacations. Some Gen Z’s, in contrast, have turned casual oversharing into something much darker – publicly sharing stories of trauma for internet clout. To monitor and ensure your child is not sharing their deepest, darkest secrets on TikTok, check out our GKIS Screen Safety Essentials Course. This course provides you access to all GKIS parenting courses, agreements, and supplements to teach your kids independent resilience and good coping skills, all of which work to build a positive parent-child partnership and avoid a digital injury.
What is “trauma dumping”?
Trauma dumping is when a person overshares difficult information with another person without their consent.[1] Trauma dumping for content is done when a person constantly talks about a traumatic experience, even sometimes going so far as to recreate or reenact the traumatic incident online.[2]
Tramadumpers typically do not consider their impact on viewers and are not seeking advice.[1] The sharing often occurs in inappropriate places and times to someone who cannot understand and process someone else’s trauma.[3]
How does trauma dumping differ from venting?
Trauma dumping differs from venting because venting is the release of pent-up emotions rather than details of traumatic experiences.[2] When venting, a person is more mindful of the other person’s boundaries and how much they should share. Venting is an ordinary action people take to blow off steam, while trauma dumping is a potentially harmful action.
Why is sharing trauma for views and likes problematic?
Sharing or posting about a personal experience is not inherently wrong. But when you are sharing about it on social media often, it can become a maladaptive coping mechanism, meaning that instead of reducing the effect of a traumatic event on one’s mental health, you instead cause more harm and increase long-term stress.[4]
How Viewing Trauma Dumping Affects Viewers
The TikTok hashtags #trauma and #traumatok have a combined total of more than 22.5 billion views. As of 2023, Tiktok has 1.53 billion users, meaning that videos with the aforementioned hashtags have been viewed more times than there are users on the app.[5]
I asked a frequent TikTok user to recount her experience viewing a #traumatok video. She shared, “I was scrolling through my TikTok For You Page and saw a video a girl shared of her last conversation with her mother before her mother passed away from Covid-19. It made me feel sad, and I thought about it pretty often throughout the day. I told my friend about it later, and she said she had seen it too and it made her cry. Her dad passed away from Covid-19, and it hit home for her and reminded her of her dad’s passing. I can’t imagine seeing that kind of content as an 11-year-old or something.”
Viewers of trauma content can also inadvertently desensitize themselves. By viewing a trauma dump video and then scrolling to a happy or neutral video, they can prevent themselves from feeling the full impact of the content and thus are conditioning themselves to not adequately process traumatic content.[6] Through viewing traumatic content, viewers may inadvertently open themselves up to their own traumas. To learn more about doom-scrolling, see our GKIS article, “Doom-Scrolling: How Much Bad News Can We Take?”
What Parents Can Do
Preventing children from viewing #traumatok content is critical to ensure your child does not suffer from a digital injury.
Keep your child safe by:
Limiting and monitoring your child’s only content using our GKIS Screen Safety Toolkit. This resource helps you set parental controls and smart tools created to filter content and manage online behavior.
Keep the conversation going using our free GKIS Connected Family Agreement. By having regular discussions and co-viewing your child’s content, the learning continues both ways.
Preparing your children for social media usage through our GKIS Social Media Readiness Course. This course will help your child stay safe from digital injury and prepare them to “get social.”
In 2013, a 14-year-old girl in England named Hannah Smith committed suicide after being bullied and receiving hurtful comments on a social media website. When her father called for there to be accountability for the people who had left messages about his daughter before her death, it was revealed by the police that Hannah had most likely written the messages herself.[1] This was one of the first recognized incidents of digital self-harm, where a person leaves harmful messages, comments, or posts about themselves on the internet. We have written about physical self-harm in the GKIS article, “What Parents Need to Know About America’s Cutting Epidemic,” but today we’re going to examine the possible causes of digital self-harm, and how you can take steps to help your children if they’re experiencing this. To prevent digital self-harm, keeping open communication between you and your kids about their screen usage is essential. The GKIS Connected Family Screen Agreement is our free digital contract that helps create an open forum of communication between you and your kids and offers tips about the basics of internet safety.
What makes digital self-harm different?
Physical self-harm is when a person injures or puts themselves at risk without intent for committing suicide. Often this is done to numb emotional pain or cry for help. The most known forms of self-harm are cutting or burning yourself or skin-picking, but other risky behaviors like excessive drinking and drug use can become self-harm depending on the person’s motivation.[2] Physical self-harm can accompany or lead to suicidality.
Digital self-harm is similar to the physical forms of self-harm, but it takes place over the Internet. A teenager who’s self-harming this way may leave hateful comments and messages for themselves on social media, often in a publicly visible place. This is done anonymously on a fake account they’ve created.[3] By doing this to themselves, it can make it look like they’re being cyberbullied or harassed by others. Like physical self-harm, teenagers who digitally self-harm are at a much higher risk of suicidal thoughts or making a suicide attempt.[4]
Why do people engage in digital self-harm?
There are many reasons a teen may engage in digital self-harm, including:
to express overwhelming negative feelings about themselves.
to take control of peer relations where they’d otherwise feel out of control.
to look artsy, tough, or cool or better belong among others victimized by bullying or cyberbullying.
to numb out or punish themselves.[2][6]
to attract much-needed help and support.[5]
to elicit compliments and praise from others.
in hopes that friends will come to their defense and say positive things about them.[5]
to create a forum where they can engage in a public discourse and track responses.[5]
to phish to find out if other people see them in a similarly negative way.[6]
How common is this behavior?
A study in 2012 surveyed 617 college students and found that 9% of those students admitted to committing digital self-harm behavior while they were in high school.[7]
Another more recent 2017 study surveyed 5,593 middle-school and high-school students and found that about 5% admitted to digital self-harm, and 6% admitted to cyberbullying themselves.[3] They also found that teenagers who had digitally self-harmed were also more likely to have been bullied in the past than the students who hadn’t self-harmed.
The Role of Social Media in Self-Harm
As social media has gotten more popular, teenage mental health has been getting worse. One study found that adolescent suicide rates and depressive symptoms increased from 2010 to 2015, particularly among young girls.[8] Another found that students who checked social media 50-100 times a day were more likely to be distressed than their peers who checked less frequently, and that checking more than 100 times a day led to even higher distress.[9]
While self-harming behavior is usually done in private, social media opens the possibility of exposure to the negative emotions that cause self-harm. Social media allows kids and teens to communicate with others who self-harm and more easily find information about how to do different types of self-harm.[2]
What should I do if someone I know is digitally self-harming?
While digital self-harm is a new phenomenon in the worlds of social media and psychology, there are preventative measures that could help you monitor for digital self-harm in your family:
Take active steps to manage your children’s time online and monitor what kinds of websites your children are accessing. The GKIS Screen Safety Toolkit provides you with advice and app recommendations to set up parental controls, screen time management, and website filtering and blocking.
Recognize that self-harm is usually a symptom of other problems in your child’s life, and that they may be keeping it to themselves to avoid embarrassment or punishment. Respond with empathy in mind. This is a poorly thought-through coping mechanism that is fairly common among kids, tweens, and teens. Don’t respond harshly because you are disappointed or embarrassed. Instead, make this a teaching opportunity and gently validate their feelings and coach them through to better solutions. Kids make mistakes online just as they do offline. They’re still learning.
If the free Connected Family Agreement catches your interest and you want something more comprehensive, our megacourse for Screen Safety Essentials offers GKIS content for the whole family to form healthier screen use habits and encourage cooperation between you and your kids.
If you’re worried that your teen is self-harming or suicidal, contact a mental health professional as soon as possible. Typically, the earlier the intervention, the more effective it is.
Thanks to CSUCI intern Brandon Bishop for researching digital self-harm and its causes and authoring this article.
I’m the mom psychologist who will help you GetKidsInternetSafe.
Millennial parents are constantly looking for ways to “life-hack” their parenting and make parenthood a breeze. YouTube channel ‘Ms. Rachel’ is the newest of the tools parents are utilizing, and the results are astonishing. Parents all over social media are praising ‘Ms. Rachel’ for teaching their children to talk (along with teaching skills like sign language). Virtual learning tools are a great way to help supplement the education your child receives, but with screen time comes burnout. To prevent screen time burnout for your child, try our safe-screen home setup and management with our GKISConnected Family Course, suitable for parents with toddlers to teens.
Who is ‘Ms. Rachel’?
‘Ms. Rachel’ is a teacher who created “Songs for Littles,” a YouTube channel that has 3.03 million subscribers and 1.7 billion views despite only having 102 videos made since its creation in early 2019.[1] Rachel Griffin Accurso (Ms. Rachel) creates educational videos that are backed by research and learning standards important for babies, toddlers, and preschoolers with the help of a large team. Accurso has a masters degree in music education from NYU and is currently working on her second masters in early childhood education.[2]
Accurso was motivated to create the channel after her own son was diagnosed with a speech delay. Her son inspired her to create a show to encourage language development and help children reach important learning milestones.[3] Accurso employs psychological principles like mirroring and encourages viewers to follow along with her sign and body language to build speech and language skills. Mirroring involves the mimicry of reflecting speech or behavior to help children learn to develop skills on their own.[4]
Social Media Praise
Parents all over social media have sung high praise for Ms. Rachel, even crediting her for being the reason their children say their first words. Beyond just speaking, users have also shared videos of their kids expressing themselves using sign language.
TikTok user Cw1908 shared a video of her 2-year-old daughter signing and saying, “I want more milk, I want more.”[5] The comments of the video are filled with parents sharing their experiences with Ms. Rachel as well. TikTok user Yesys13 writes, “OMG! My daughter is almost 3 and has a speech delay. Mrs. Rachel has helped her communicate with us a lot easier without frustration!”[6] User Sweetness.103 writes, “I play Ms. Rachel and my baby can read for my grandbaby.”[7]
Even parents who are cautious about screen time in infanthood share their praise for Ms. Rachel and share that the benefits outweigh their anxieties. TikTok user Nataliaa_calles shared, “I was very hesitant to allow screen time with Ivy. I heard many kids’ shows become addictive. I researched a lot of different YouTubers to help my daughter’s brain development, and Ms. Rachel was the best. Ivyanah has now learned ‘momma’ (6 months old). She’s been saying it for weeks now.”[8]
Ms. Rachel’s videos seem to help both children who are just developing their language skills and those who are developmentally delayed. Comment by user Irisloc112 on the aforementioned video states, “My son has no word at almost 3. We started watching Ms. Rachel, and now he doesn’t stop talking 5 months later.”[9]
It is not just moms on TikTok who are praising Ms. Rachel. Jasmin, 27, shared with GKIS all about how her child has learned to talk with the help of Ms. Rachel’s videos. “I started playing Ms. Rachel for my son when he was about 3 months old. I heard good reviews about Ms. Rachel and how she teaches kids important skills such as speech, movements, and emotions. I thought it was a great way for my son to learn at an early stage. From watching Ms. Rachel’s videos my son has learned how to say ‘Mama’ and ‘Dada’. His first word was ‘Mama’ at 7 months old. He always laughs and talks while I have Ms. Rachel playing on the TV. I would recommend Ms. Rachel’s videos because I believe they can help many kids who are behind in speech development or any kids who are struggling to express their feelings and emotions.”
It turns out that grandparents are crazy for Ms. Rachel too! Dr. Bennett shared that she just returned from a weekend vacation with her first grandchild and said that is the one show that keeps his attention the whole time. She found herself singing along and repeating Ms. Rachel along with him. He too is signing as well as talking and singing.
Benefits of Teaching Language Early
Most infants begin babbling around 4 months of age and say their first recognizable word around 12 to 18 months old.[10] Babies learn speech through socialization and the world around them. They closely watch their parents’ reactions to sounds and conversations with others. Through this observation, babies begin to mimic and mirror the people around them.[11] The most effective way to help your child learn to speak is by spending time talking and interacting with them. However, all parents need a break, so having an occasional virtual “co-parent” can help a lot.
Delayed speech development is associated with developmental risks down the line such as academic difficulties, learning disabilities, social difficulties, anxiety, and behavioral problems.[12] By teaching your child to learn language early, you can help to avoid these risks and reap all the benefits of early language development. Research has shown that developing a large vocabulary increases creativity.[13] Language development also helps children understand and process their emotions, analyze ideas, develop critical thinking skills, and set the foundation for most future learning.[14]
If you are worried about your child developing a digital injury such as screen addiction while utilizing virtual learning tools, check out our GKISScreen Safety Essentials Course. Co-viewing the content your child is consuming and using to learn can help your child avoid burnout. When you’re tired of watching a screen, they probably are too!
[5] Watkins, C. [@cw1908]. (2023). Its time for songs for littlessss!! #MrsRachel #songsforlittles #signlanguage #Shadybaby @Ms Rachel [Video]. TikTok. https://www.tiktok.com/t/ZTRWNRVM4/
[6] Rico, Yesi. [@yesys13]. (2023). Re: Its time for songs for littlessss!! #MrsRachel #songsforlittles #signlanguage #Shadybaby @Ms Rachel [Video]. TikTok. https://www.tiktok.com/t/ZTRWNRVM4/ [7] Ronnie. [@sweetness.103]. (2023). Re: Its time for songs for littlessss!! #MrsRachel #songsforlittles #signlanguage #Shadybaby @Ms Rachel [Video]. TikTok. https://www.tiktok.com/t/ZTRWNRVM4/
Through their quickly consumable content, TikTok, Instagram, and Twitter have made it increasingly easy to connect with people who have similar interests to you. While this helps people to find those like them, it may become dangerous when those interests are morbid. All over social media, you can find fan accounts and fan edits for the world’s most deadly serial killers. By connecting true-crime fans all over the world, social media has caused an emergence of teens who have a cult-like obsession with killers like Dahmer, Bundy, and Manson. Today’s article covers social media’s obsession with serial killers and how you can keep your child safe from digital injury with our GKISScreen Safety Toolkit.
Fandoms and The Rise of the “Stan”
A fandom is a group built around the shared interest or enjoyment of something in popular culture.[1] Since before the creation of the internet, people have gathered to meet and obsess over their common interests. The internet has simply made it easier to do so.
Fandoms provide a space for people to be themselves without judgment, leading to higher levels of self-esteem.[2] There is a term for those who are particularly obsessed, called “Stans.” A Stan is someone who is a mix between a stalker and a fan, someone who shows extreme fandom behavior to the point of excessiveness.[3]
Typically online, you can expect to see fandoms for pop culture groups like movies, TV shows, and musicians. However, with the rise in true crime popularity, a new subgroup has formed of “Stans” with a particular interest in serial killers and their victims. These Stans continually post videos of serial killer interviews edited to music, create fan accounts, and even write serial killer self-insert fanfiction where they are the victims.[4]
Social Media’s Role in Obsession
Social media thrives on content that can get lots of views and produce lots of likes, meaning that the more scandalous and salacious content is, the more likely it is to do well. The notifications from social media likes and comments trigger the reward center of our brain, releasing dopamine and making us feel good all over.[5] When users post content that is related to their fandoms, they get a rush of dopamine and that connection between fandom content and happiness causes them to post more and interact with the content more.
Social media has also created a world where content is readily available for consumption, meaning that people can see posts specifically tailored to their interests 24/7. This allows people to go from fans to superfans, spending their waking moments scouring the internet for posts related to their fandom. One Quora user shared their experience as an obsessive fan, “I’ve been addicted to a fandom for 7 years, and I haven’t been able to stop thinking about it for that long. As per my personal experience, I got sucked into several fandoms due to over-engaging in social media. I over-identified with the idols and associated my own ego with that of their public image.”[6] This idolization of celebrities creates dangerous parasocial relationships that are only made further dangerous when one’s idol is a serial killer. To learn more about parasocial relationships, check out the GKIS article, “The Dangers of Online Parasocial Celebrity Relationships”.
When Does Harmless Become Harmful
It’s easy to brush off fandom behavior as nothing more than a phase one will grow out of. But when the obsession turns into something more it can become dangerous. Cody Ackland was a 24-year-old who grew up obsessed with Ted Bundy, an interest that no one paid much attention to until he attacked and murdered 18-year-old Bobbi Anne McLeod. Just hours before attacking McLeod, Ackland had searched for “Ted Bundy dead victim’s bodies” and “Ukrainian serial killer bodies” on the internet.[7]
Teens have become more and more desensitized to serial killers and true crime content, going so far as to make fan accounts as part of a big internet joke. When 23-year-old Peter Manfredonia was on the run from the police following a double murder he committed, teens on TikTok and Instagram began making fan accounts and posting meme comments to the killer’s personal Instagram page.[8] While the people running these accounts chalk up their actions to being a big joke, there is a large community of people who genuinely run fan accounts for notable serial killers.
Reddit user IkariMonster shared screenshots of several accounts from Twitter to a sub-Reddit, stating, “These teenagers worship and treat serial killers and school shooters like e-boys.”[9] In the screenshots, you can see several fan accounts treating serial killers Ted Bundy, Jeffrey Dahmer, and the Columbine Shooters Eric Harris and Dylan Klebold as though they were celebrities. In one post a teenage girl shares a selfie next to her bedroom wall, which is covered in photos of Dahmer with the caption, “I just thought I’d share cause I think my wall looks pretty [face with hearts emoji].” These accounts and posts are just one example of content and cult-like obsessive behavior that exists across multiple social media platforms.
The victims of these killers were people with friends and family and the pain they endured it absolutely horrendous. There is no reason that serial killers and mass murderers should be praised or celebrated for their actions. The creation of fan accounts and fandom content perpetrates further violence against the families of the victims and serves as a constant reminder of the pain they suffered. GKIS does not endorse this behavior. We are mortified by it and think it is destructive to kids and teens to be so callous and to celebrate violence in this way.
What Parents Can Do
Installing management tools for social media can help you in monitoring their internet behavior. If you would like help with this process, check out our GKISScreen Safety Toolkit made to help empower and provide parents with smart tech tools to filter, monitor, and manage online behavior.
Co-view the content your child interacts with; you can scroll together to choose what content they view and enjoy.
Make it known from the beginning the type of content that is acceptable for your child to view. We can help facilitate this healthy conversation with ourConnected Families Screen Agreement to help you work with your child to create a collaborative, living document.
Thanks to CSUCI intern, Katherine Carroll for researching “going viral” and its effect on the brain and self-esteem.
