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Beauty Filters Don’t Embrace Brown Beauty: The Rise of Colorism

How would you feel if you found out that your child is going to extreme and dangerous lengths to change their appearance? What if your child is putting themselves in potential harm to fit beauty standards set by beauty filters? Beauty filters can be a fun way to transform selfies, but they have failed to embrace the beauty of all skin tones, especially dark ones. This has led to the rise of colorism and extreme self-esteem issues. To help you recognize the dangers of social media on self-esteem, I interviewed Dr. Chavarria, CSUCI Assistant Professor of Sociology, to offer insight on how colorism affects minority communities and how to prevent it. If you are concerned for your child’s mental and physical well-being when they interact on social media, check out our Social Media Readiness Training for tweens and teens. Our guide prepares your children for safer screen use and prevents psychological illness with our expert emotional wellness tools. Today’s GKIS article shares the story of a young girl negatively affected by beauty filters and tips you can take to help protect your kids from colorism.

What are beauty filters?

Beauty filters are social media features that beautify and erase people’s imperfections and flaws by creating a modified version of themselves. Specific modifications can be anything, but the most popular filters alter the size of facial features, change eye color, and add effects like make-up or long eyelashes.[1]

The Negative Effects of Filters

Low Self-Esteem

Although filters can be fun, they can also be damaging to one’s self-esteem. Research demonstrates that the use of filters can lead to low self-esteem because filter users are more likely to hyper-focus on the features they dislike when using them. This can then lead to frequently comparing one’s real looks with filtered looks, changing our beauty “ideal” and recognizing (even obsessing on) our failure to live up to that ideal. Not being able to accomplish the same look with these filters can make someone feel less than or that they will always be below beauty standards. For others, it may motivate them to find a way to change their appearance to better match the beauty standards set by social media regardless of the risks these changes pose.[2]

The Rise of Colorism

It has been noted by many social media users that beautifying filters usually have a lightening or bleaching effect on the skin. In fact, according to skin color expert Ronald Hall, this effect is not an accident. He explains that it is a way to maintain and conform to historically Eurocentric beauty standards.

Beauty filters are promoting a rise in colorism. Colorism refers to prejudices or discrimination an individual may experience for having a darker skin tone. This phenomenon usually occurs among one’s own ethnic or racial group.[3,4]

A Young Teen Takes Drastic Measures to Change Appearance

Lise, a young teenager, shared her struggles with colorism. Her experience included being bullied for her darker skin tone. The bullying not only came from white girls at school but, to her surprise, also from those who looked similar to her in her same ethnic or racial group.

Seeing pictures of light-skinned women receive lots of likes and positive comments online also confirmed to Lise that she did not meet society’s standards of beauty, bringing her self-esteem down. To try to lighten her skin, Lise began to scrub her mom’s bleaching cream into her skin with a copper wire brush. Even without abrasion injuries, bleaching products can pose health risks.[4]

If you are concerned that your child is suffering from a digital injury like mood and anxiety disorders triggered by compare-and-despair, check out our GKIS Online Safety Red Flags For Parents. With this guide, you’ll learn the behavioral red flags to look out for that may signal your child is suffering from digital injury.

Colorism Affects Minority Communities on a Larger Scale

Colorism is an issue that not only affects self-esteem, but it has also been a problem for minority communities on a larger scale. Dr. Chavarria, CSUCI Assistant Professor of Sociology, explained in our interview that the emergence of colorism, particularly in the Latino society, has been a consequence of conquest and colonization of indigenous communities.

Colonizers constructed these ideas about indigenous communities so they would be perceived as inferior, uncivilized, having no knowledge, and being closer to evil. Whites or being light-skinned, in contrast, have historically been constructed to be perceived as better, good, and even closer to God.

This construction caused the devaluation of indigenous identity features such as brown skin, indigenous language, and ethnic practices leading to the destruction of indigenous communities. Many who managed to survive and succeed in the majority culture often did so by blending in and learning to assimilate. Ethnic roots were lost over generations, and minority communities lost a sense of pride in what they look like. Dr. Chavarria reported that research has demonstrated how individuals that align with beauty standards often get more career opportunities and higher pay.

How to Help Stop Colorism

Start with Family

Colorism needs to be stopped. A first step is addressing how colorism starts within the family. Dr. Chavarria stated that, although colorism often starts with the family, grandparents and parents are often not even aware they are engaging in it. They too have been socialized to believe these ideas about their indigenous roots and characteristics. Therefore, educating family members about what colorism is and how it can cause generational trauma can be the first important step to change.

As a Chicana who has also experienced colorism within my community and family, I recognize that change can be hard. Sometimes I didn’t know how to tell my grandmother that the “advice” she gave me was conforming to Eurocentric standards and colorism, and that it did more damage than help. For example, when family members told me that I should find a light-skinned man with colored eyes so my future children can inherit those features, they seemed to be telling me that, as a brown girl, I did not possess “beautiful” features.

Follow Body-Positive Campaigns

Dr. Chavarria also highly recommends that social media users check out campaigns directed to make positive changes. Cultural Survival on Facebook is a campaign that she tracks. It is an international organization that engages with indigenous communities across the globe. They address important issues like colorism by protecting indigenous women and challenging Eurocentric notions of beauty.

Practice Self-Awareness

If you find yourself contributing to colorism with comments and negative self-appraisals, challenge yourself for positive change.

Speak Out

As you become more self-aware, speak out to friends and post positive pro-beauty messages that demonstrate that beauty comes in many shades and colors. We must consistently challenge historical ideas to break biases and end discrimination. It starts with us, let’s get started!

Thanks to Dr. Chavarria for offering expert insight on colorism and how to prevent it. Thanks also to CSUCI intern Ashley Salazar for researching and co-authoring this article. Colorism is on a high rise due to beauty filters on social media. Check out our GKIS courses to learn to have easier dialogues with your children and protect them from digital injury.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[1]Ma, J. (2020) Are Face Filters on Instagram, Snapchat, and TikTok leading to a distorted sense of beauty in society? YP. Are face filters on Instagram, Snapchat and TikTok leading to a distorted sense of beauty in society? – YP | South China Morning Post (scmp.com)

[2] Mac Neil, I. (2021) WATCH — Why beauty filters might be messing with your self-esteem. CBC Kids News.

 WATCH — Why beauty filters might be messing with your self-esteem | Video | Kids News (cbc.ca)

[3] Wang, C. (2020) Why do beauty filters make you look whiter? Popular Science.

https://www.popsci.com/story/technology/photo-filters-white-kodak-film/

[4] Ryan Mosley, T. (2021) How digital beauty filters perpetuate colorism. MIT Technology Review. https://www.technologyreview.com/2021/08/15/1031804/digital-beauty-filters-photoshop-photo-editing-colorism-racism/

[5] https://www.refinery29.com/en-gb/instagram-face-filters-dysmorphia#:~:text=She%20says%20that%20 she%2C%20 too,no%20imperfections%2C%22%20she%20explains. Have not used might use.

Photo Credits

Photo by Agarwal, Diya. https://www.flickr.com/photos/medicalhealthtips/15946735624/in/photolist-qiabVE-9H6aGv-8Lrnkk-2md9TsF-2md8Nep-5a3eXi-24qG78x-HBuwUe-2kScHdE-tPAvCu-ENxyqW-2krhzMd-2kScb6B-61zsJ-VqpLNQ-kn4YLz-2kS9Knm-w7KHtd-2kSbo8f-2kSboik-2kSgFoJ-2kSgER6-UEKxRF-2kS9KrE-2kSbopC-2kScaKS-2kScaJz-fCjuV-SXbcAJ-9KgCcQ-p57AHY-JNKLtL-tFUtpd-2mcoGCo-uRvgR-5yWPt8-9Am5c5-752fss-5oWrRc-2mcohu5-5szcJ7-2iQK6Lh-VBXddp-XonKAh-a2fEi4-7wuE7x-ouPRzz-f6xVfC-9KdK8r-H4xb4S/lightbox/

Photo by Becerra, Manny. https://unsplash.com/photos/ckXiLvOSieM

Photo by Odunsi, Oladimeji. https://unsplash.com/photos/aU_eOcelLhQ

Photo by  Hryshchenko, Volodymyr. https://unsplash.com/photos/WU9dA3C4R28

I Survived a Digital Detox and So Can You!

Do you find yourself wasting precious time and energy on your screen devices? Does consuming digital content distract you from connecting deeply with yourself, others, and nature? If so, you are not alone. The average American spends 5 hours a day on smartphones, and 61% admit to being addicted to the internet and their devices.[1] When researching this article, I was shocked to find that I may be an internet addict! So, I challenged myself to a week-long digital detox to better understand the benefits of managing time, forming deeper connections, and seeking fulfilling triggers for natural dopamine. If you’re hooked too, check out Dr. Bennett’s book, Screen Time in the Mean Time. She covers why our screens are so compelling and creative ways to break the spell. Screen Time in the Mean Time is particularly critical for parents to assess the impacts that screen use has on their kids.

Digital Dopamine 

The happiness we experience from eating ice cream on a hot summer day is similar to the happiness we experience from receiving notifications from our digital devices. Dopamine is responsible for that happiness. Dopamine is the feel-good chemical produced by our brain’s pleasure center that plays a starring role in motivation, desire, and behavior.[2] Dopamine gets released when we experience joy – like taking a bite of delicious food, having sex, exercising, or having fun talking to a friend. In an evolutionary context, dopamine rewards us for doing beneficial behaviors and motivates us to repeat them.[2] 

Once dopamine is released, our brain craves more of the same or similar sources of stimuli. Smartphones provide a virtually unlimited supply of social stimuli, positive and negative. Every notification, whether it’s a text message or a “like” on Instagram or Facebook, has the potential for gushing dopamine.[2] However, most of us agree that digital dopamine feels more artificial than the dopamine released during real-life magical moments. If we restrict addictive digital habits that lead to dopamine dependency, we’ll train our brains to be at peace and content without distraction for longer durations. Contentment without distraction leads to less stress overall and more productivity.

What is a digital detox?

The Oxford Dictionary defines digital detox as, “A period of time during which a person refrains from using electronic devices such as smartphones or computers, regarded as an opportunity to reduce stress or focus on social interaction in the physical world.”[3] 

According to Psychology Today, a digital detox does not always mean complete abstinence. Many people use their digital devices for essential business, educational, and familial purposes.[4] 

Do you need to do a digital detox?

Do you …

  • feel anxious or stressed if you can’t find your phone?
  • feel compelled to check your phone every few minutes?
  • feel depressed, anxious, or angry after spending time on social media?
  • get preoccupied with the like, comment, or reshare counts on your social media posts?
  • feel afraid that you’ll miss something if you don’t keep checking your device?
  • often find yourself staying up late or getting up early to play on your phone?
  • have trouble concentrating on one thing without having to check your phone?
  • experience a low self-image due to comparing yourself to others online?
  • not spend enough time moving around or engaging in exercising or mind/body-related activities?
  • watch screens while eating meals, resulting in disoriented eating patterns which can lead to weight gain or restrictive eating habits.?[5]

If several of these issues apply to you, consider challenging yourself to a detox!

My Digital Detox Experience 

On day one of my digital detox, I felt uncomfortable, yet relieved, from my sense of detachment. I knew I was missing out on online conversations, content, news, and media. But I didn’t mind because I was spending time on outlets that drew me closer to my life instead. My attention and focus improved. I also noticed instant behavior, mood, and energy enhancements. I felt more productive, efficient, and happily regulated. 

My quality of sleep also improved significantly! Before my detox, I was on my phone late at night or first thing in the morning due to an influx of demanding notifications. That often tanked my mood moment one. Once detoxed though, I didn’t feel the need to check on what other people were doing because I was entirely focused on what I was doing. I also felt more self-confident because I wasn’t comparing myself to everybody else’s perfect selfies, relationships, and amazing vacations. 

Don’t get me wrong, I was tempted! Especially in those boring moments. But after a while, I learned to happily pick up a book, go for a walk, make home-cooked meals, play with my dogs, or journal. These activities released natural and rewarding dopamine throughout my mind, body, and soul. 

Overall, after my week-long digital detox, I preferred to stay disconnected. Now two weeks later, I feel more focused, connected, healthy, and happy! I feel empowered having broken that dependence on instant gratification, media engagements, and feedback.  

The Benefits of a Digital Detox

  • Engaging in hobbies that release yummy dopamine in the brain
  • More time to get things done
  • Happy and steadied mood
  • Self-focused rather than the compare and despair of social media
  • Better eating, sleeping, and thinking patterns 

How To Get Started

Pay attention to your emotions when you use your phone. 

  • Schedule breaks from phone
  • Use apps to track usage
  • Disconnect at night before bed to wind down
  • Turn off notifications or put them on a later home screen on your phone
  • Time spent online– individuals who aim to abstain from digital devices during certain times of the day, or even certain days of the week can schedule a digital curfew. For example, no usage after 9 PM, or no usage on Sundays. Such strategies are helpful for ensuring productivity during the day and better sleep and rest at night. 
  • Digital-free Spaces- Some British pubs have enacted a ‘no phones, no laptops, no tablets’ policy to encourage social conversation. Similarly, some people have started specifying digital-free spaces in their own homes. This commonly includes spaces such as the bedroom or the dinner table.
  • Alternatives. Many people are using social media and digital devices to fill a social void. A successful digital detox will create free time for alternative activities, which may better fill this void. Individuals can create an action plan in this regard, which may include rekindling old interests, pursuing new hobbies, or volunteering for a sense of fulfillment. 

GKIS Courses Can Help

  • Our Screen Safety Essential Course gives you access to the tools and resources that you need to safely navigate today’s world. Our Essentials Course grants you instant access to useful videos, workshops, articles, and more.
  • Screen Time in the Mean Time is the parenting guide needed in this digital age. Dr. B’s book provides tangible ways to keep your family safe and connected while utilizing technology.
  • Our GKIS Social Media Readiness Course allows teens an opportunity to start taking accountability for their actions online and become proactive instead of reactive.
  • Our GKIS Screen Safety Toolkit is a resource guide perfect for those that need smart tech tools for filtering, monitoring, and management plus some time to find workarounds.

Thanks to CSUCI intern Haley Begun for researching and co-authoring this article about the signs and benefits of a needed digital detox!

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

 Brown, Eileen. “Americans Spend Far More Time on Their Smartphones than They Think.” ZDNet, ZDNet, 28 Apr. 2019, https://www.zdnet.com/article/americans-spend-far-more-time-on-their-smartphones-than-they-think/

Stephen Hartley, et al. “Dopamine, Smartphones & You: A Battle for Your Time.” Science in the News, 4 Feb. 2021, https://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/.

“Digital Detox: Meaning & Definition for UK English.” Lexico Dictionaries | English, Lexico Dictionaries, https://www.lexico.com/definition/digital_detox.

Social Media and Mental Health: Time for a Digital Detox … https://www.psychologytoday.com/us/blog/talking-about-men/202002/social-media-and-mental-health-time-digital-detox.

Cherry, Kendra. “The Benefits of Doing a Digital Detox.” Verywell Mind, Verywell Mind, 20 Nov. 2020, https://www.verywellmind.com/why-and-how-to-do-a-digital-detox-4771321.

 

Photo Credits

Photo by Mo, https://unsplash.com/photos/NKhckz9B78c

Photo by Marvin Meyer, https://unsplash.com/photos/SYTO3xs06fU 

Photo by Carl Heyerdahl, https://unsplash.com/photos/KE0nC8-58MQ 

Photo by Emily Underworld, https://unsplash.com/photos/Ko3EMBFggok

The Ah-ha! Behind GKIS

In my private practice life, I maintain a fairly private existence. My focus in session is on my client, not on getting my social needs met. Coaching is the same – although it’s more directive and less intimate and uncovering. But with back and forth discussion, clients get to know me pretty well. They don’t learn the details about my life but do gather a lot from my sense of humor, occasional stories, and encouragement. I want us to get to know each other too. For GKIS to be useful for you, you need to be confident that I share your values and that my sources are credible. I need to know what questions you want answered and topics that you’d like to hear about. It doesn’t escape me that your time is very valuable. If you take the time to open articles, I want to make sure you get as much value and applicability as possible. Same with my books and online parenting courses. In today’s article, I’m going to tell you why I love GKIS so much – and why so many people tell me they love the message.

I’m at a transitional point in my life. I’m 50 years old, my dad is gone and my mom has severe dementia; I’m two years post-divorce, newly in love, and my oldest is engaged and my youngest is officially a teen. I’m at a stopping place where I’m finding myself again and deciding who I want to be when I grow up. It’s a time of new-found stillness and opportunity. I’m old enough to have the wisdom of experience and young enough to plan more adventures and re-create aspects of the woman I really want to be.

My kids still mostly accept my influence, and I’m no longer overtasked to the point of feeling buried. I’m traveling and exploring and openly celebrating without the self-consciousness I had in my younger years. I feel free and curious and energized. I’ve created a business that I’m proud of, with a unique balance of doing things I love as a healer and a teacher. GetKidsInternetSafe is my legacy-building project for helping families achieve true connection and screen safety. It’s about prevention more than treatment. It’s been eye-opening in ways I didn’t expect. Today I’d like to share with you the profound “Ah-ha” I uncovered during a group coaching session. I’m hoping it might move you to create magic moments of stillness in the coming days to help you create more meaning and have more fun in your life, as an individual and a parent. Who do you want to be when you grow up, or are you already there?

Last Saturday I was a creative branding workshop geared to make my business more vital, energizing, and meaningful. Our coach presented two exercises that really got me thinking. The first was to describe the last moment I was in true bliss.

Here’s what I came up with:

Late morning game drive. Perfect 68-degree weather, light breeze on our faces cruising down a red dirt road. Swaying waist-high golden blonde grass as far as the eye could see, a termite mound or a crop of gray rocks here and there. The hum of the engine and tiny jolts from a rocky road. Brad, our two companions from Salt Lake City, and I were on high alert scanning for animals. Our Masai warrior in his hot pink beanie had the windshield down scanning, always quietly scanning. Our jeep had no windows or doors, so it felt like we were flying with few obstructions blocking our view. Scanning, scanning, occasionally switching our internal lense from looking for the grey boulders in the distance that were elephants to the swaying kill in a tree for leopards to the black ears and cunning eyes from the head of a lion or hyena. 

The anticipation we all felt seemed to sizzle between us…like somehow our joint efforts were combining into the thrill of patient discovery. We knew after days of tracking that our efforts would definitely payoff. Maybe it would take hours, maybe seconds. We might be treated with a sleek cheetah mom hunting with her two pouncing cubs. Or maybe we’d get to sit and coo at the adorable baby elephant rolling a log with her back foot. Maybe we’d see the gruesome site of a partially-eaten zebra hanging from a tree or the violence of a lion pack stalking and taking down an old water buffalo. The thrill of the beauty of Africa was absolutely intoxicating. I was in true meditative bliss. Hours of meditation spiked with the shock of powerful violence or the lazy relaxation of grazing zebras and wildebeest. I’ve never felt anything quite like that. I was as happy as I get.

Time up, exercise over. Brain shock.

We all looked up from our pens and paper, still kind of stoned from our blissful moment. Waiting with patient curiosity what our coach was going to do with this content…what this could possibly have to do with our businesses and well-honed mission statements.

Then she asked us to write down three things we loved to do as children.

I wrote: take long drives after dinner, play speed games, and climb rocks camping with my BFF standard poodle, Ty.

Then she asked us to compare our bliss now and as kids to what we do in our businesses every day.

Blink.

I mean really, what does the miracle of the African savannah and childhood antics have to do with GKIS?

Blink. Blink.

You can tell me if I’ve lost my mind, because our coach Zhena makes us feel like that sometimes. But with her suggestion, I was struck all at once. My bliss in Tanzania was about the anticipation of thrilling discovery. Thrilling discovery is what childhood is all about. Discovery is why kids tear apart the house, ask incessant questions, and beg for screen time. Watching kids geek out over lady bugs and Mexican Train and Minecraft and Snapchat and Fortnight – that is what parenting is about. Watching our children play and joining them in it is about Discovery.

My work as a psychologist, teacher, writer, and researcher is the same type of discovery I loved on my after-dinner drives with my family. Imaginary mountain climbing on rocks while camping was about adventure. And speed games is pure connection and delight. Parenting and my work as a psychologist is not about this all day, every day. But all of those elements are woven into my job. I get the privilege of watching people discover the pathways from dark places to the light.

Since that blissful midmorning in sunny Africa, I have described that scene to clients in my office while I teach imagery and mindfulness – clients ranging from 6 years old to 76. Then they tell me a scene that is special to them. It’s a moment of connection in the therapy office. A moment where we share our bliss. It’s intimate and fun and connecting, not unlike how it feels to hang out and be truly present with your child. It’s what we are born to do…connect.

The truth is, the reason why screen time is so compelling is because it is ALL about discovery and connection. We can’t turn away from the stimulating, on-demand content. It’s intoxicating. It distracts us from everything and everybody. We get high on it.

That’s not all bad. Learning and discovery is amazing. But research also tells us that learning and discovery in the three-dimensional world outside of screen time is also necessary for balanced health and happiness. GKIS is about connection, discovery, and balance. It’s about supporting each other with strategies and tools to help us guide our kids through this maze of temptations on- and offline.

So, there it is. GKIS is my later-in-life adoption that allows me and my subscribers true discovery. And from my recent inner reflections, I’m reminded that kids hijack peace and quiet, organization, and self-care. Parenting is chaos in motion. It captures us in ways that no other activity does. For me, memories of taking care of my toddlers brings me gently delicious images of bedtime snuggles and kitchen dances. The impossible moments of trying to keep the house clean and stepping on llegos are far dimmer in my memory. Special moments are what you too will remember.

I hope you are inspired to take a moment and write about your recent moment of bliss. Maybe it was a steamy cup of tea early in the morning, or a walk with your best friend, or a snuggle with your child. Or maybe it was an exotic adventure like mine. Whatever your bliss, please take the time to notice it. Even better, create a magic 20 minutes of stillness once a week to curl up on the coach and read your weekly GKIS article. Reflect on how your family is growing and the gaps that GKIS ideas can help with. Journal. Make a gentle plan for progress. Screen safety certainly, but far more delicious are the magic moments of connection that you will have with your family.

I can’t wait to hear what you think of GKIS ideas in the comments of the blog, on FB and Instagram, or email me directly at DrTracy@DrTracyBennett.com.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com