body image

Influencers Hurt Child Self-Esteem by Overusing Filters

March 23, 2022 by Haley Begun

Kids and teens love their online influencers. Seventy percent of teens say they trust influencers more than celebrities, and 49% depend on influencer recommendations.[1] Influencers count on their followers to help build their numbers and market their products with testimonials and shares. If your child loves to follow online celebrities or influencers, teach them what they need to know for safety and earn online accountability with our GKIS Social Media Readiness Training. Our course covers the red flags of digital injury and tools for psychological wellness with 10 self-paced lessons and mastery quizzes. Help your kids avoid screen risks like viewing pornography, interacting with online predators and cyberbullies, distraction, social media drama, and compare and despair with our GKIS Social Media Readiness Course for tweens and teens.

A Good and Bad Influence(er)

Online influencers promote their personalities, content, areas of interest, and expertise on online platforms to gain recognition and build their brand. Gaining followers requires confidence and showmanship. To best compete, some influencers use editing tricks to appear more attractive, healthier, more competent, and extra qualified. Because editing tricks are hard to spot, kids often emulate influencers with the impression that they really are that perfect.

Positive Impacts of Social Media Influencers

The most popular categories that social media influencers focus on are lifestyle, health, fitness, travel, art, work, fashion, luxury, photography, beauty, pets and animals, and parenting.[2]

The positive impacts influencers offer include:

information for education and awareness,
an engaging and supportive community of like-minded people, and
creativity and entertainment.

Negative Impacts of Social Media Influencers

Some influencers are less interested in quality content and more focused on entertainment that will boost their numbers. To that end, they will use more filters and online trickery and promote harmful content like unrealistic body types, lifestyles, diets, fashion, gossip, rumors, and drama. Harmful content can cause problems with kids and teens, including decreased appearance satisfaction, low self-evaluations, higher negative mood, and insecurity.[3] Over time, these problems can escalate to mental health issues like anxiety, depression, body dysmorphia, and eating disorders.

Body Positive Movement

According to a social media report from a Norwegian influencer marketing platform, 47% of surveyed influencers revealed that they felt their job harmed their mental health, and 32% believed the platform hurt body image.[4] One way to express and promote unconditional self-love is by supporting the body positivity movement. This worldwide movement focuses on acceptance and equality for all body types and sizes.

One of the movement’s goals is to challenge how our society, particularly all forms of media, presents and views the human body.[5] With body positivity modeled by influencers (without the use of filters and digital manipulation), fans feel more confident and comfortable in their bodies.

Instagram vs. Reality

Another popular movement in the media that spreads awareness about the harmful nature of social media is called Instagram vs. Reality. This movement offers a side-by-side comparison of two of the same photos; one photo edited and the other not.

The purpose of this trend is to bring attention to the differences between natural and filtered images. This trend inspires people to embrace themselves naturally without enhancements. Instagram vs. Reality reminds us that online content is not always accurate. Our Screen Safety Essentials Course for parents and families offers helpful strategies for social media behavior while reinforcing mindful habits to prevent feelings of self-consciousness and anxiety.

Seeking Self-Acceptance and Fleeing from Filters

Before friending or following someone in real life or online, consider if they reinforce positive, authentic, and empowering morals. Social media influencers that we like appear to serve from the depths of their experienced and passionate hearts.

Positive and Qualified Influencers to Follow

Huda Kattan- Beauty Blogger and Makeup Artist
Zach King- Digital influencer, Writer, Comedian
Michelle Lewin- Fitness Influencer
Jamie Oliver- Chef
Joanna Gaines- Lifestyle Blogger and Writer
Jack Morris- Travel Influencer
Savannah LaBrant- Parenting Influencer
Beth Evans- Mental Health Influencer
PewdiePie- Gaming Influencer
Amanda Gorman- Activist, Poet, Influencer

What Parents Can Do to Protect Their Kids

Parental oversight of child exposure to online content is critical for safety and developing a positive self-image. One way to do this is by monitoring your child’s online activity, such as the sites they visit, the content they watch, who they follow, and how much time they spend online.

GKIS has a variety of valuable courses designed to help families navigate the various pitfalls of internet exposure and prevent digital injury.

The GKIS Social Media Readiness Training is a valuable tool that teaches teens about the inherent risks of social media and ways to make healthy decisions when encountering them.
The Screen Safety Toolkit is a family-tested, outcome-based resource guide with our best recommendations, how-to information, and links to our favorite easy-to-onboard parental control systems.
The GKIS Connected Family Course will provide parents of school-age families with tips for creating a safe screen home environment through fun parenting techniques that are designed to guide sensible screen management.
Finally, our most comprehensive program is our Screen Safety Essentials Course. Our comprehensive Essentials Course provides parenting and family coaching information, support, and other valuable information and activities to get you dialed in for screen safety and healthier family relationships.

Thanks to CSUCI intern Haley Begun for researching and co-authoring this article!

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

DMI, Simon @. “20 Surprising Influencer Marketing Statistics: Blog: Online Digital Marketing Courses.” Digital Marketing Institute, Digital Marketing Institute, 27 Oct. 2021, https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you.

“Best Influencer Marketing Categories.” IZEA, 5 Dec. 2019, https://izea.com/resources/influencer-marketing-categories/.

Liebenson, Donald. “Social Media Influencers: A Positive or Negative Influence?” NewFolks, NewFolks, 20 Sept. 2021, https://www.newfolks.com/stages/influencers-teenagers/.

Leighton, Heather. “Influencers Admit That Instagram Is Bad for Body Image, Mental Health, Study Shows.” Forbes, Forbes Magazine, 10 Dec. 2021, https://www.forbes.com/sites/heatherleighton/2019/12/13/is-instagram-bad-for-your-mental-health-body-image/?sh=3b44410b1e55.

Kristen Fuller, MD. “Body Positivity vs. Body Neutrality.” Verywell Mind, Verywell Mind, 11 June 2021, https://www.verywellmind.com/body-positivity-vs-body-neutrality-5184565.

Photo Credits

Karsten Winegar- https://unsplash.com/photos/60GsdOMRFGc

Mateus Campos Felipe- https://unsplash.com/photos/ZKJQCWsKmPs

Billie- https://unsplash.com/photos/k2vn6he4lDQ

Maddi Bazzocco- https://unsplash.com/photos/Vbt1zTCsSNA

Cristian Dina- https://www.pexels.com/photo/white-smartphone-1851415/

Thinspiration From Eating Disorder Chat Rooms

March 13, 2018 by Dr. Tracy Bennett

Janessa developed anorexia in 2002 and bulimia a year later. What started as a fad diet quickly took over her life leaving her feeling helpless, ashamed, and isolated with her secret. She discovered an eating disorder chatroom with people who understood what she was going through, a constant feed of support from young women just like her posting recipes, photos, and ideas for thinspiration. She began to compulsively check her feed hundreds of times a day, obsessively comparing herself to others in a desperate competition for thinness. This eating disorder online culture not only normalized her self-harm but also encouraged it. Her compulsive online activities provided an intimate escape that no one in her face-to-face life knew of, not even her therapist. By the time she was 19 years old, Janessa was diagnosed with osteoporosis. By 21 years old, she was buried.

81% of ten-year-olds are afraid of being fat
Bullying about body size and appearance is the most common form of bullying in schools.
25% of American men and 45% of American women are on a diet on any given day.
Americans spend over $40 billion on dieting and diet-related products each year.
Four out of ten individuals have either personally experienced an eating disorder or know someone who has.

What is an eating disorder?

Eating disorders (EDs) are a class of mental illness characterized by maladaptive eating behaviors that negatively impact health, emotions, and general life functioning. EDs have the highest death rate of any mental illness, frequently persisting for years. The most common EDs are anorexia nervosa, bulimia nervosa, and binge-eating disorder.

Eating disordered behaviors typically begin as a way for individuals to lose weight or gain a sense of control over their lives. With a compulsively escalating course, dieting, binge eating, purging, self-starvation, excessive exercise, abuse of laxatives, and compulsive participation with online forums are common.

Who develops ED(s)?

National surveys estimate that 20 million women and 10 million men in America will have an eating disorder at some point in their lives. It’s estimated that 40% of female teenagers have an eating disorder, with more men and younger children falling victim in more recent years. EDs are particularly common with individuals who have difficulty coping with stressors.

Risk Factors

Biological

Psychological

Social

Having a close relative with an eating disorder.

Having a close relative with a mental health condition.

Female sex. Although people of any, all, or no gender can develop an eating disorder, being female increases the risk of developing an eating disorder.

History of dieting or using weight loss tactics

Type One (Insulin-dependent) Diabetes

Perfectionism. Unrealistically high expectations for yourself.

Body image dissatisfaction. Internalization of the thin ideal.

Personal history of an anxiety disorder.

Behavioral inflexibility. Many people with anorexia report that, as children, they always followed the rules and felt there was one “right way” to do things.

Prejudices about weight – The idea that thinner is better

Personal history of being teased or bullied about weight.

A drive to be perfect

Members of the LGBTQ community are at higher risk due to stigma and discrimination.

Loneliness and isolation.

Online Forums

Online forums often times exacerbate these already serious mental illnesses by advocating for ED’s as a healthy way of life and painting mainstream society as condemning, encouraging a “they just don’t understand us” attitude and offering a “we’re in this together” alliance. Compulsive data journaling promotes unhealthy social comparison and competition.

H         = 5’1 (Height)
HW     = 99 lbs (Highest Weight)
LW      = 73 lbs (Lowest Weight)
CW      = 87 lbs (Current Weight)
GW      = 81 pounds (Goal We

Thinspiration or “Thinspo” is also used to encourage extreme and unhealthy thinness by sharing photos, memes, media, and stories. For example, “Once on the lips, forever on the hips” or “Every time you say no thank you to food, you say yes please to being skinny.” Secret terminology or slang is also used often to hide online activities from parents. Commonly used slang include:

“Ana”: anorexia

“Mia”: bulimia

“Bikini Bridge”: when an underweight woman in a bikini lies down and her hip bones protrude well past their flat stomach causing their bikini bottom to stretch across and gap is formed.

“Thigh Gap”: space between the inner thighs when standing upright with both knees touching as a result of low weight.

Signs Your Child is at Risk for an Eating Disorder

Wearing concealing clothing

Emotional changes suggestive of co-occurring emotional distress like social anxiety, depression, or low self-esteem.

Behavioral changes like social isolation, eating more or eating less, sleeping more, fatigue or low energy, or an overall loss of interest in things they’ve always enjoyed.

Often spending time browsing for information about exercise and dieting or visiting pro eating disorder online forums

How You Can Help

Seek help & treatment

EDs can be extremely dangerous and commonly co-occur with depression, anxiety, social phobia, and obsessive-compulsive disorder. Consult a clinical psychologist who has specialized training with eating disordered behaviors early, don’t wait. Not only can a clinician work with your child to achieve insight and build resilience by teaching emotional coping skills, but she can also provide much needed consult and support for family members. Kids will often accept influence from a therapist even when they are dismissive of parenting support.

Stay calm and matter-of-fact

If you see evidence of eating disordered behavior; ask about it in a straightforward, emotionally neutral manner. Of course share your concern, but be careful not to escalate the situation by panicking, threatening, or lecturing.

Be supportive and present

Make yourself available and willing to talk when your child approaches, on her terms. Kids often avoid talking to their parents, because they’re afraid that they’ll lose their trust or add an additional stress factor to an already stressful situation, like going through a divorce or financial issues (Steinberg, 2014).

Reduce stigma

Shame and guilt can keep individuals tethered to their Eating Disorder longer. It is common for misinformed persons to think that disordered eating is simply a choice. Once EDs take hold, it is very difficult to recover without comprehensive professional treatment.

Helpful Online Resources

NEDA (National Eating Disorder Association) has recently worked with major platforms, including Facebook, Tumblr and Pinterest, to adjust their terms-of-use policies to forbid the promotion of “self-harm” by users.
Eating Disorder Hope provides its readers with extensive information online such as; defining each type of eating disorder, tools for recovery, treatment options, support groups in your area, an much much more.
Eating Disorders Anonymous (EDA provides and outlet of support and fellowship for individuals suffering. EDA is a free online community with the only requirement being that the member is committed to recovering from his/her eating disorder.

Thank you to CSUCI Intern, Katherine Bryan for contributing this article. If you or someone you know is concerned about the effects that media driven beauty ideals online have on our youth please check-out the GKIS article, “I Want To Be Hot When I Grow Up”.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

Pro-Ana versus Pro-Recovery: A Content Analytic Comparison of Social Media Users’ Communication about Eating Disorders on Twitter and Tumblr.

The Dangers of ‘Thinspiration’ by Hannah Chenoweth.

Concurrent and prospective analyses of peer, television and social media influences on body dissatisfaction, eating disorder symptoms and life satisfaction in adolescent girls.

Pro-Eating Disorder Communities on Social Networking Sites: A Content Analysis.

Social networks become a battleground on body image.

Photo Credits

Anne on Anne of Carversville

Natalie E. Davis on Flckr

Hannah Chenoweth on The DA Online

Natalie Davis on Flckr

YouTube Beauty Gurus Suck Money and Teen Confidence

October 12, 2017 by Dr. Tracy Bennett

With more pressures at school and with friends, middle school can be awkward, scary, and lonely. Middle school is also when many tweens and teens onboard social media. Although social media is a fun way to keep up with friends and follow special interests, it has also been proven to increase insecurities and make kids feel left out and excluded. Cyberbullying is not uncommon and can lead to depression and anxiety. Insecure about their looks, teenagers are the perfect target for online beauty gurus and product marketing. Are beauty videos innocent instructional fun or high-tech marketing? Today’s GKIS article covers the beauty guru craze on YouTube, Instagram, and TikTok and how they trick us into buying expensive and unnecessary beauty products.

What is a beauty guru?

Beauty gurus are social media celebrities who create images and videos that offer makeup and hairstyling tutorials, skincare reviews, and fashion advice. They are popular on YouTube, TikTok, Instagram, Snapchat, and Facebook.

Millennials (those born between 1980 and 1995) and Generation Z (those born between 1996 and 2015) are the targeted populations for beauty gurus.

Tweens, teens, and young adults spend an average of 11.3 hours on YouTube each week.
60% of them follow YouTube celebrities on social media.
Nearly a third of teens ages 13 to 17 prefer YouTube celebrities over movie or TV celebrities.
As of 2015, there were approximately 45.3 billion views on YouTube for beauty videos alone. [1]
Each month, 50 million people watch over 1.6 billion minutes of beauty guru content. [2]

Why are beauty gurus so popular?

Developmental changes during adolescence make teens perfect targets for beauty marketing. As kids develop and mature, they are getting used to maturing bodies and also switch attachment focus from parents to peers.

To attract their tribe, teens focus on their looks and often believe that others frequently watch and judge them. Child psychologist David Elkind coined this developmental phenomenon imaginary audience.

Is a judging audience imaginary? After all, the hundreds of social media selfies and YouTube videos teens view each day fuel the idea that everybody is watching, scrutinizing, and judging.

Teens are also attracted to the fame and influence of YouTube celebrities. Fifty-six percent of teen subscribers aspire to be a YouTube star. [3] Beauty gurus are particularly admired because they are often more relatable than polished celebrities like Kylie Jenner or Angeline Jolie. They’re “normal girls” just like everyone else, right?

Videos Shot for Profit

High subscriber numbers mean high profits. Although beauty videos appear to be spontaneously self-produced, informal chats into the camera, they aren’t. Most teens would be surprised to learn that these videos are expertly produced with scripting, expensive cameras and sound equipment, professional lighting, digital filtering and enhancements, and extensive editing. Newly created video editing software offers filters that enhance the skin and hide imperfections.

Beauty Box Video is an example of a digital enhancement software product. “This early-generation video plugin automatically identifies skin tones and creates a mask that limits the smoothing effect to just the skin areas…[It’s] Powerful, Easy, Real-time skin retouching for video” (website product description). With retouching software and filters, beauty gurus lead their audience to believe that their flawless skin is the result of a skincare item or a makeup product available for purchase rather than photography, video, and editing tricks. [4]

Some beauty Youtubers are not even amateurs. They are professional makeup artists or stylists. Some Youtuber celebrities may have started innocently making videos, but when subscriber numbers rise, advertisers offer attractive incentives to better sell. For example, Youtuber Michelle Phan was initially endorsed by Lancôme and now has her own makeup line called EM Cosmetics. Her brand makes millions of dollars a year.

Fake Friends and Confidants

YouTube beauty gurus intentionally create a false sense of intimacy in their videos that appeal to a lonely generation of young people who are captive audiences to their screens. Intimate video titles such as “Get ready with me” or “Storytime” offer the viewer a false sense of friendship with the Youtuber. [5]

Although teens may feel entertained and satisfied with learning, hours of watching may also contribute to their dissatisfaction and loneliness. Despite the teen’s best efforts, they will never be able to attain the professionally produced look of the beautiful Youtuber. The most popular beauty gurus are very attractive to begin with. Youtubers with average looks rarely get views and endorsement deals. The prettier the Youtuber, the more brand deals they get, and the more discouraged teens get sold on expectations they can’t achieve.

Compare and Despair

Many teens look to beauty gurus as role models. Unfortunately, beauty gurus rarely encourage their audience to explore interests outside of beauty and fashion.

Instructional beauty videos reinforce gender stereotypes that our worth is based on beauty, which requires time, skill, and money to achieve and maintain. These stereotypes are reflected in filter features that reflect Western beauty biases. We covered an example of this in our GKIS article, Beauty Filters Don’t Embrace Brown Beauty: The Rise of Colorism.

Also disturbing is how many beauty gurus discuss their plastic surgery and cosmetic procedures on camera. Browse “I got injections,” and you will see dozens of videos produced by surgically enhanced influencers with millions of views each.

In Xiaxue’s video titled, “Plastic surgery questions answered!” she discusses her nose job and double eyelid surgery as if it’s an everyday, simple get. Surgical transformation is a dangerous proposal to a lonely, self-conscious teen who has spent hours mesmerized by enhanced marketers slowly grooming her desperation to be reinvented. Anxieties inspired by this type of content can lead to mental illnesses like body dysmorphic disorder and eating disorders. [6]

Popular YouTube celebrities boast large followings, high influence, and big profits off of vulnerable teens. A top beauty influencer, Wayne Goss, blew the whistle on this misleading phenomenon in his video, “WARNING. YOU’RE BEING LIED TO.” In his illustration, Wayne shows his audience what his face looks like before and after using skin retouching software. But knowledge doesn’t always cut through compulsive video viewing habits. [7]

What you can do:

- Recognize that worth is more than skin deep and emphasize this among friends and family. Provide opportunities for intellectual, spiritual, and character growth. Value substance.

- Be a good role model. Makeup-free days and clean, natural living balance special, glitzy occasions.

- Parents can filter streaming video content with screen safety management tools like those offered in our Screen Safety Toolkit. The more developed your child’s personality and self-concept, the more resilient they’ll be in the face of relentless marketing.

- Educate kids about the risks and benefits of watching beauty guru videos. Make sure they understand that beauty videos are meticulously edited to make a profit from unsuspecting targets.

- Help each other know that we don’t need to alter our appearance to be genuinely loved and accepted.

- Monitor and limit how often you or the people you care about view beauty guru content. Take notice if you or those you care about are showing compulsive viewing habits or are negatively affected by the content they are consuming.

- Teach balanced, healthy, and fun beauty activities like giving to others, gratefulness, kindness, a clean diet, and satisfying fitness. Beauty radiates from within, not from ten-minute ombré lips and $50 shimmer. Sometimes it’s important to dare to go bare.

Thank you to CSUCI Intern, Mara Pober for providing parents with information about the beauty gurus of Youtube. For more parenting support to dull the influence of high-earning, big-influence celebrities like Kim Kardashian, check out the GKIS article What Parents Need to Cover About Kim Kardashian’s Un-covering.