Is it possible that your child is being encouraged to fake a mental health illness because of YouTube celebrities? It is no secret that today’s children and teens practically live their lives through the internet. Social media platforms and entertainment sites like YouTube are where our kids go to seek out information, make friends, and build their budding identities. One aspect that makes these sites so attractive is that they provide a space for kids and teens to experiment with their identities by trying on different personas in accordance with what is trending online. This phenomenon gives the content creators of platforms like YouTube enormous influence over what our kids see as socially desirable traits and behaviors. The reality is that these content creators are some of our kids’ biggest role models and some of the biggest content creators on YouTube are featuring videos about their mental health disorders. To help ensure your family has the tools to safely navigate the online world, check out our Screen Safety Essentials Course.
So, what is trending online?
Mental health issues and disorders are far less stigmatizing among today’s children and teens than they were in previous generations. This is due to increased awareness, social progressiveness, and a cultural shift that embraces individualism. In other words, being different is now something to be celebrated rather than something to be avoided at all costs.
As a result, popularity today looks a lot different than it used to. Cheerleaders and football jocks are no longer the end-all-be-all of popularity and coolness. For our kids, to be seen as fundamentally different from everyone else or misunderstood by their peers is to be seen as unique and uniqueness is the ultimate attention attracter. Oddly enough, teens today must stand out to fit in. This trend can be seen online by the enormous popularity of YouTube channels that feature content related to mental health disorders.
YouTubers Are Sensationalizing Mental Illness for Views
It is inappropriate for an unqualified person to make judgment calls regarding the validity of someone’s mental health diagnosis. Exercising informed and critical thinking when evaluating claims made by people online is important. Especially, when it is your child who is being exposed to these claims.
Content creators on YouTube get paid to make videos that attract attention from viewers. One way these content creators ensure that their videos are viewed out of thousands of others is to make them as sensational as possible. Frequently, truth is secondary to entertainment which is incredibly dangerous in this context because the implications of serious mental health disorders are far too significant to be trivialized.[1] Currently, content creators who purport to have multiple personality disorders (also referred to as dissociative identity disorder or DID) are skyrocketing as YouTube channel celebrities.
What Is multiple personality disorder?
Multiple personality disorder is a type of dissociative disorder characterized by the presence of multiple personalities or identities that coexist within one person’s mind. The personalities are distinct, completely separate from, and unaware of one another. Each personality has its own identity, complete life history, personal traits, preferences, attitudes, etc., and exerts control over the individual at different times.
The cause of this disorder is usually related to severe trauma and can be seen as a coping mechanism that protects a person from facing painful memories. The original personality is called the host and is often the most dominant identity. Additional identities are called alters. People with DID switch between personalities, with the current personality taking control over the body (referred to as “fronting”) and thus shielding the person from distressful or alarming situations.[2]
Multiple personality disorder is an incredibly rare diagnosis affecting only .01 to 1% of the population.[3] Additionally, there is considerable debate among psychologists as to whether or not the disorder truly exists.[4] Unfortunately, there is a lot of misinformation about the disorder being broadcast by YouTubers who claim to have it.
Who Are These DID Content Creators?
Some of the most popular YouTube channels whose creators purport to have multiple personality disorder include MultiplicityAndMe, The Entropy system, Fragmented Psyche, Trisha Paytas, and DissociaDID. Each of these channels is enormously popular with DissociaDID having over 1.9 million subscribers.
These content creators capitalize on the mystery surrounding the disorder and typically play the role of educating their viewers. Each of these channels has videos with clickbait-worthy titles such as “Switching Caught on Camera” and “Meet the Alters.” These content creators have branded themselves as leaders of the DID community and have created a culture of exclusivity.
Us Vs. Them
For kids who may have difficulties making friends, belonging to this kind of exclusive community is very attractive. As I mentioned earlier, kids today have to stand out to fit in. Belonging to such an exclusive group allows them to feel unique while also being accepted by others. The comments sections under these videos are filled with DID-related memes, inside jokes, and special insight-fueled communication that fosters an “us versus them” mentality.
The Dangers of The Mental Illness Trend on YouTube
While having a mental disorder is nothing to be ashamed of, the act of faking a mental illness or claiming to have one when one doesn’t is dangerous. First and foremost, living with a dissociative disorder such as DID is not as glamorous as it is portrayed to be by these YouTube content creators. It is distressing, impairing, and often overwhelming with far-reaching implications across a variety of aspects of a person’s life. Here are some dangers:
Kids who claim to have the disorder as a means of making friends online can ultimately end up isolating themselves from others in real life even further.
People who fake a mental disorder can become convinced that they genuinely do have the disorder.[5]
People who claim to have a mental health disorder that they really do not have may end up taking away valuable resources that people with true diagnoses desperately need.
What Parents Can Do to Protect Their Kids
Parental oversight regarding their kids’ exposure to content online is the most important thing. One way to do this is by monitoring your kid’s online activity such as the sites they visit, the content they feature, and how much time they spend online. Thankfully, Dr. B has a variety of useful strategies designed to help families navigate the various pitfalls of internet exposure and prevent digital injury.
The GKIS Social Media Readiness Training is a valuable tool that teaches teens about the inherent risks of social media and ways to be prepared when encountering them.
The Screen Safety Toolkit is a family-tested, outcome-based resource guide with our best recommendations, how-to information, and links to our favorite easy-to-onboard parental control systems.
The GKIS Connected Family Course will provide parents and families with tips for creating a safe screen home environment through fun parenting techniques that are designed to guide sensible screen management.
The Screen Safety Essentials Course provides weekly parenting and family coaching videos, engaging family activities, and other valuable information such as selected readings from our GKIS blog articles and Dr. Bennett’s expert book, Screen Time in the Mean Time.
Thanks to CSUCI intern, Mackenzie Morrow for researching the risk of digital injury to kids who are exposed to sensationalized mental health content on YouTube and co-authoring this article.
I’m the mom psychologist who will help you GetKidsInternetSafe.
[1] Mayo Clinic. (2019). Factitious disorder. Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/factitious-disorder/symptoms-causes/syc-20356028
[2] Waugaman, R. M., & Korn, M. (2012). Review of Understanding and treating dissociative identity disorder: A relational approach. Journal of the American Psychoanalytic Association, 60(3), 626–631. https://doi-org.ezproxy.csuci.edu/10.1177/0003065112447105
[3] Brand, B. L., Sar, V., Stavropoulos, P., Krüger, C., Korzekwa, M., Martínez-Taboas, A., & Middleton, W. (2016). Separating fact from fiction: An empirical examination of six myths about Dissociative Identity Disorder. Harvard review of psychiatry, 24(4), 257–270. https://doi.org/10.1097/HRP.0000000000000100
[4] Dorahy, M. J., Brand, B. L., Sar, V., Krüger, C., Stavropoulos, P., Martínez-Taboas, A., Lewis-Fernández, R., & Middleton, W. (2014). Dissociative identity disorder: An empirical overview. The Australian and New Zealand journal of psychiatry, 48(5), 402–417. https://doi.org/10.1177/0004867414527523
[5] Merckelbach, H., Jelicic, M., & Pieters, M. (2011). The residual effect of feigning: how intentional faking may evolve into a less conscious form of symptom reporting. Journal of clinical and experimental neuropsychology, 33(1), 131–139
Fun trends on the YouTube Explore page attract audience attention and vet the best online content and influencers. To build child resilience and teach problem-solving and good judgment, we at GKIS encourage parents to carve out the time to share online interests and co-view YouTube channels with their kids. To help you get started (or continue) having fun online as a family, we’ve found some fun trends and creators that may be a great source of inspiration for developing new interests and hobbies. Having fun together and building digital fluency and an awareness of what’s hot and what’s not will help you build credibility with your kids. Even better, they will start to teach you about what’s out there, and, ultimately, work with you to make difficult online decisions. Our goal isn’t to shut your kids off from online discovery. Instead, we believe in family togetherness, online learning and discovery, and building child resiliency and safety – and having fun while you’re at it!
**CAUTION: GKIS has chosen these creators because of their family-friendly content and the variety of communities that they represent. Although we are excited to share these amazing creators, please keep in mind that some of them are more suitable for older teenagers due to their language and the nature of their content. Further, many of these creators have hours of videos that we did not sample. Please watch and decide for yourself the appropriateness of each channel for your unique child.
Mukbangs
A kind of video trend that has been popular in recent years has been Mukbang videos. Mukbangs, a trend originally popularized in South Korea, are videos where people eat large quantities of food while interacting with their audience [1].
These kinds of videos are popular with young people because they can be enjoyed as entertainment, to satisfy cravings, or to enjoy the creator’s style, humor, and personality.
We recommend you check out YouTuber Zach Choi. Zach, with almost 8 million subscribers, takes his viewers through his process of preparing for his mukbangs, consuming the food, and collaborates with other popular YouTube creators, both in and out of the Mukbang community.
In his videos, Zach silently eats large amounts of food with occasional captions that describe the foods or promotes the creators he features on his channel. Zach will often do a combination of a mukbang and an ASMR video. ASMR, or autonomous sensory meridian response, videos are videos that utilize audio and visuals in order to produce a tingling sensation that moves down the back and upper spine [2]. There are only certain people that get this “ASMR feeling”, and for them, videos like these can be very enjoyable to watch. Zach doesn’t seem to use inappropriate language, as he does not speak in his videos, or do sponsored content.
Technology Reviews
In the world of technology, YouTuber Marques Brownlee has made a name for himself with his thorough and unbiased technology reviews.
Marques is a creator who often trends on the YouTube Explore page and has over 10 million subscribers. For people interested in technology, watching Marques can be a good way to learn about the various features that go into different devices or simply get a professional opinion on what electronics to consider buying.
While Marques reviews technology, he does not promote buying the most recent devices or show bias towards certain brands. He simply reviews the newest technology on the market and gives his opinion on its features and performance.
For teens going into high school or college who need new devices for their academics, interested in creating content, or interested in studying technology, this is a great creator to watch. Marques very rarely does sponsored content and does not seem to use inappropriate language.
Food
In the food community, the brand Bon Appetit has created a popular platform on YouTube with a variety of series, all based on cooking.
Chefs from Bon Appetit post videos from their company test kitchen showing how to cook recipes from many different cuisines. What makes Bon Appetit different from your average Food Network cooking video are the chefs. While Bon Appetit’s crew of chefs provide detailed instructions on their recipes, they do so in a fun, humorous manner, letting their personalities naturally shine through and interacting with their fellow chefs in the test kitchen. This makes for some entertaining videos that have gained the attention of many young followers.
With fun and detailed videos, Bon Appetit has inspired this new generation to think twice about dining out and instead try something new in the kitchen. Two very popular series to check out are Gourmet Makes by chef Claire Saffitz and It’s Alive by chef Brad Leone. Bon Appetit does not seem to do sponsored content. This channel is recommended for an older audience, as some videos may contain explicit language.
Music
For people interested in music, the National Public Radio created a popular YouTube series called Tiny Desk Concert, dedicated to live performances from some of the most talented artists.
This YouTube series, which is on the NPR Music YouTube channel, posts new performances every month, with artists from varying genres and languages. These concerts differ from live performances, as they are played live with no prerecorded tracks or lip-syncing. Artists sing their songs live with either a band or by themselves with their preferred instrument in a small space that resembles an office desk, hence the name “Tiny Desk”, with a small studio audience.
This channel is great for young fans and music enthusiasts because it allows you to discover new artists every month, plus you can see your favorite artists perform their songs in new styles and see the different instruments and vocals it takes to best perform their music. NPR is careful with putting disclaimers in their videos for the artists that use explicit language, either in their songs or when speaking. This series does not do sponsorships, as they rely on donations from the public to keep the series going.
Charity
If you want to watch videos while contributing to a charitable cause, check out the YouTube channel Grandpa Kitchen.
This channel, with over 7 million subscribers, is a cooking channel created by a family in India to raise money for the local orphanage that they work for. The videos posted by this channel originally starred an older Indian gentleman lovingly referred to as “Grandpa” by subscribers. Grandpa would greet his subscribers and explain the meal he would be preparing for the orphans that day.
Grandpa cooked large quantities of food for all the orphans at his organization with the help of his grandsons. After Grandpa passed away, his grandsons took over the channel in order to continue the good work Grandpa started. Many families and fans from around the world have shared their support after Grandpa’s passing, and you can truly see how fans young and old were able to bond over watching Grandpa every week.
Although Grandpa is no longer with us, his grandsons continue to create videos with a similar format to Grandpa’s videos and continue to use the money earned from the channel to support the orphans with food, supplies, etc. These videos are in English, and the creators do not do sponsored content or use inappropriate language.
Discover Together
As we share these creators and communities, we encourage you and your children to discover new favorite communities and content to inspire you to create and discover beyond the screen. There are family-friendly creators in every community waiting to be discovered, all it takes is some time and patience.
Thanks to Alexandra Rosas-Ruiz for her research and help with writing this article. If you have questions about what your child is interested in on YouTube, try coaching sessions with Dr. B. These sessions, also offered online, can answer any specific questions on online safety and parenting in general. Sign up and receive special bonus products with your purchase.
I’m the mom psychologist who will help you GetKidsInternetSafe.
Were you the kid with a mohawk in the 70s or pegged pants in the 80s? Maybe you were goth, a skater, or straight-edge. Teens of every era love to experiment with creative expression and explore new philosophical ideas. The internet offers boundless opportunities to follow cool influencers andchat with like-minded others in online forums. Visiting random virtual neighborhoods can be mind-expanding and fun, but it can also be dangerous. Today’s GKIS article explores the world of online counterculture. Being in-the-know is a critical element to great parenting in the digital age.
New Age Counterculture
As adolescents begin to form their unique adult identity, they look to their peer community for ideas for current, creative interests, how they want to come across, and what they want to look like. Especially attractive to teens is anything that their parents ARE NOT. Trends that are new, fresh, and totally different from parents or social norms are aptly named counterculture.[1]
The concept of countercultures isn’t new. From the anarchists in ancient Greece to the punks of the 1970s, countercultures have always influenced trends and fashion. Because kids today form multiple identities in their real world and in various virtual worlds, they love to explore constantly-evolving countercultures.
Fun Curated Online Platforms
These days, online influencers define counterculture for kids and teens. Sometimes that results in harmless fun. Other times, influencers post sexualized and edgy content designed to shock and titillate, engaging their audience in active discussions and
sharing.
To help you become familiar with counterculture online content, we’ve selected some content creators for you to check out and explore. Please keep in mind that because we don’t monitor these sites, we can’t vouch for their choices or the choices of their followers. Only you can best decide what makes sense for your family.
Kathryn Loo, Youtube username@hellobatty, posts videos about crafts, outfits, vlogs, and more. Her gothic Lolita style and love for all things Halloween inspires her viewers to embrace their interests and gives viewers ideas on how to get creative in her own spooky aesthetic.
Alex Weaver, Instagram username@thegothicalice, posts artwork, fashion, and for-sale creations in her goth/punk style. She frequently posts about books she’s interested in, artistic projects she’s working on, and creative outfits she puts together.
Aurel Nelson, Instagram username @phonyghost,is a skilled costume creator who makes amazing images of her cosplays (meaning dressing up and portraying a specific character). Some of her costumes include superheroes. She frequently collaborates with other costume makers to make a spin-off of our favorite Disney princesses as punk rock girls.
Tae-Seon Hall, Tik Tok username@tae.seonrise,posts videos on funny reactions to how her style is perceived by the public, videos of her cat, and quick makeup looks.
Mary Rose, Blog @TheEveryday Goth, creates fun posts relating to counterculture events, fun reads, fashion posts, and references to goth classics such as The Addams Family. She also links goth themed stores and songs she loves.
Pros to Trendy Counterculture Sites
Opportunities to meet and interact with like-minded fans
Exposure to creative ideas and unique ideas that may not be reflected in your community
Encourage your child to develop independent thinking
Help to build self-confidence
Their participation reflects that your child knows your home is a safe place for expression and communication
Cons to Trendy Counterculture Sites
Unregulated, unmonitored messaging boards
Exposure to inappropriate content like sexuality, vulgarity, and cyberbullying
Exposure to hate groups, radicalization, fake news, and conspiracy theories
Conversations of that may encourage serious mental health-related behaviors like depression, anxiety, eating disorders, self-harm, and suicide
Pop up ads and marketing
Tips to Navigating Counterculture Sites
Dr. B offers the following tips to protect your child from inappropriate counterculture sites
Tell your child you’ll be monitoring their online activity and explain why you think that is important.
Have an ongoing, fun, cooperative dialogue to stay current with their interests, challenge their ideas, and teach family values.
Monitor sites your child is interested in by creating a bookmark and following the creators. Be alert for subtle messaging and links to other sites and music.
Insist on having your child’s login credentials to their devices
Review browser searches
Do not save your credit card information on sites you share with your child.
GKIS Parenting & Safety Tools
If you feel overwhelmed when it comes to keeping your kids safe online, we got you covered. Our GKISScreen Safety Toolkit offers tried-and-true tech tools to help with filtering, monitoring, and managing your child’s screen activities. We also share links to apps and social media safety guides for platforms popularly used by influencers. This parenting step is what Dr. B calls protectionism in her bookScreen Time in the Mean Time, an important part of parenting in the digital age.
If you’d love a more comprehensive parenting course to help understand not only how to manage your child’s media, but how to optimize creativity and learning potential, check out our GKIS Connected Family Course. Dr. Tracy Bennett, can even personally guide you through this process during a personalizedworkshop orin-person coaching. Our GKIS CEO is passionate about assisting families with these confusing moments and is available to you at a click of a button. Coaching is an efficient, cost-efficient alternative to in-person psychotherapy. Prevention is always better than treatment.
The Overall Verdict?
The GKIS mission is to help families achieve screen sanity, prevent digital injury, and form deeper, more meaningful relationships. That includes joining them where they’re at in experimenting with identity formation. Just like punk in the 1970s and new wave in the 1980s, online counterculture helps today’s kids discover all that this crazy world has to offer.
Special thanks to Aroni Garcia for researching and co-writing this article. If you want to learn more about the mentioned social media platforms of the GKIS approved counterculture influencers, check out the GKIS parents sensible guides to Instagram and Tik Tok.
[1] CrashCourse. (2017). Cultures, Subcultures, and Countercultures: Crash Course Sociology #11. Retrieved from https://www.youtube.com/watch?v=RV50AV7-Iwc&feature=emb_title
[2]Daschuk, M. (2010). Messageboard Confessional: Online Discourse and the Production of the “Emo Kid”. Berkeley Journal of Sociology,54, 84-107. Retrieved February 6, 2020, from www.jstor.org/stable/40999937
[3] Hawkes, N. (2015). Young goths may be more vulnerable to depression and self-harm, study finds. BMJ: British Medical Journal,351. Retrieved January 31, 2020, from www.jstor.org/stable/26521636
Gambling was ruined for me after I took Psychology 101 in college. Learning that slot machines were programmed on the same ratio of reinforcement that makes rats ask for cheese made me feel controlled and conned. I mean, who wants to give hard-earned money to somebody who’s training you like a rat? Now our screen devices are jumping us through hoops, with addictive features and profitable scams. If your kids are on YouTube, then they’re ready to learn about the “business side” of social media.
Buyer Beware
The Internet is a “buyer beware” environment. That means it is up to us to discover where the tricks and scams are.
There are regulations about collecting information and marketing to children because they do not yet have the sophistication to make sound, informed financial decisions. However, marketers online can’t be sure who is watching their content.
That means they can create marketing funnels that kids can fall into. Publicly, YouTube celebrities would insist they are only marketing to adults. But if that’s the case, why are so many kids and teens spending money online?
Celebrity Endorsement
When celebrities endorse a product, they lend their credibility to it. Viewers think, “I trust them. If they like it, I like it.” Viewers can spot celebrity-endorsed products when Youtubers say they are sponsored, affiliated, or teamed up with a company.
For example, Tana Mongeau (2.8M subscribers), Gabbie Hanna (6.5M subscribers), and plenty of others[2] were paid by Kenza Cosmetics[3] or Bermona[4] to advertise “great deals” to their subscribers. To maintain credibility with their fans, celebrities must be honest about their support of a product. However, YouTube influencers who are out for quick cash with little regard for their credibility and reputation scam their fans with inflated prices and hidden shipping costs.[5]
Scarcity
Scarcity is a classic marketing technique that refers to the “buy now before you miss out on a one-time limited offer.” The urgency drives consumers to impulsively buy. YouTubers commonly say three things that reflect scarcity.
They will say:
the product is amazing and insist you’re getting a great deal.
the product is in short supply, or the deal is a limited-time offer.
“I don’t want you to miss out on this”.
Beauty guru Jeffree Star (13.9M subscribers) used scarcity to sell his collection of eyeshadow palettes priced around $80 each in only three minutes.[6] No wonder he’s worth $50 million!
Pester Power
Ask any child what they want to be when they grow up, and they’ll say “YouTuber.” Many kids believe that all they have to do is post a video, and in a few months, they’ll be raking in the cash. To prepare, they hang onto every word of their favorite influencer, imagining that they too will one day be rich and famous. They adopt their lingo, accents, and interests, and want to buy what they have. This leads kids to pester their parents for online products or even use their parent’s credit cards without asking.[8]
Provoking Minions by Creating Conflict with Other Celebrities
Creating large-scale competitions or beef (having a grudge or dislike for another person) is one technique influencers use to increase subscriber rates. Spurring online fans into promoting your “win” creates drama with dollar signs. Superfans promote content for you, sweeping their friends into the frenzy with them. Free of charge!
Superfans who become radicalized to show support for their ingroup is a process social psychologists call deindividuation. Deindividuation is a psychological state where people get so caught up in their cause, they become disinhibited and fail to self-evaluate. It’s an intense state of belonging where one seems to lose oneself in the service of their chosen tribe. Famous examples are usually negative, like mob violence, but positive behaviors can occur as well. Teens and young adults are particularly susceptible as they are innately motivated to find and enthusiastically support their tribe.
An example of this type of marketing campaign is YouTube Red’s 2018 Boxing Match between YouTube Influencers KSI (20M subscribers) and Logan Paul (18.8M subscribers). The finale of their feud was a pay-to-view event where the two “boxed” for around 20 minutes, bringing in 13 million viewers and 7 million dollars of profit.[1]
The Apology Video
Wondering how YouTubers survive unfair marketing techniques directed at their subscribers? More marketing and PR. Here are some tactics we identified that seem to clean up celebrity marketing mishaps.
Delete the Evidence
Although celebrities delete the videos that got them into trouble in the first place, we all know that anything that appears on the Internet is there to stay. If the video promises to draw further attention, drama vlogs (YouTube videos about YouTube drama) will rebroadcast the offending video while criticizing the decision. Not only does the new vlogger gain subscribers from spilling tea, but it also drives new subscribers to the screwup’s site!
Get Ahead of the Narrative and Focus on the Fans
By making an apology right out the gate, the celebrity attracts more view time and takes control of the narrative.[9] By also showing dramatic concern for those hurt by the mishap, they may humanize themselves, making it seem that their fans are more important than fame.
Logan Paul (18.8M subscribers) is an example. In 2018, he released a video of him and his friends laughing as a suicide victim in Japan’s infamous Suicide Forest.[14] Media, including Dr. Bennett who was appearing as a parenting expert on Access Hollywood Live, expressed grave concern over his lack of discretion and empathy. In his apology video, he spent the first 30 seconds quickly going over what he had done and then focused primarily on his followers and all those who were affected by his actions.
Tears and Relatability
When a YouTuber makes an apology, they change up their appearance to seem more personal and relatable. Placing themselves in a lower position than the camera, wearing neutral colors, and choosing casual loungewear make the celebrity look less threatening.
Next, they get sad…really sad. Laura Lee, for example, apologized for racist remarks using every tactic talked about in this article, including dramatic crying and brushing away nonexistent tears.[15] Although it seemed effective for some, others remarked that the evident lack of sincerity was a show in itself.
Provocative Victim
One method of gaining fan support is sparking conflict and then crying about it for the next few weeks. Dr. B calls this the provocative victim technique. Trisha Paytas (4.8M subscribers) is famous for making over a dozen 15-minute videos of tearful breakdowns. Viewers don’t even care about what the topic or apology is about. They just come to see the spectacle.
Project Blame
Some YouTubers will try to blame other celebrities or even their own subscribers. For example, Gabbie Hanna made an apology for scamming her audience with Kenza Cosmetics, claiming that her fans should’ve done their research before purchasing.[13]
How to Prevent Marketing Manipulation
Even with education, children don’t have the experience or brain wiring to identify slick marketing techniques. But it shouldn’t stop you from educating them anyway. Here are some helpful tips to stay Internet safe.
YouTubers are not our friends.
Recognizing that YouTubers are strangers with no particular skill set or expert training is the first step to a healthy approach to viewing content. No matter how much they try to sell the idea they’re your “close friends,” they don’t know you nor do they care about your particular vulnerabilities.[16]
Don’t turn a blind eye.
Dr. Bennett believes the most important aspect of screen safety is forming a fun, cooperative alliance with your kids. By adopting our free GKIS Connected Family Agreement and reading and sharing our weekly GKIS blog articles, you’ll have lots of ideas for important and challenging family discussions. Just as parents teach their kids about screen issues along the way, kids also teach their parents.
Raise a smart consumer.
Taking the time to teach your kids how to be clever, savvy, and assertive is far more important than encouraging blind obedience. Help your kids build resilience and protect them from the unpleasant aspects of the online culture. Use discretion, yes, but don’t allow complacency and ignorance.
Use supportive resources.
GKIS helps families become smarter and more connected. Want some easy-to-use, affordable tools to get started? Here are some options for you:
OUR FREE GKIS CONNECTED FAMILY AGREEMENT AND WEEKLY BLOG ARTICLES: Once you enter your name and address at GetKidsInternetSafe.com, you are scheduled to receive your agreement and weekly articles. Snuggle in for a cup of tea and a quick read once a week to set your teaching agenda and build a closer, empowering parent-child alliance.
CYBERSECURITY & RED FLAG SUPPLEMENT: Don’t miss your Cybersecurity and Red Flag Supplement for your Connected Family Agreement. Not only will my cybersecurity tips improve your family’s privacy and security, but your kids will benefit BIG from knowing what kind of red flags to look out for online to avoid danger. You’ll also love the red flags you should look out for in your children’s behavior that may signal they need your help. Early intervention can make a big difference between making a mistake versus suffering from serious digital injury.
GKIS SCREEN SAFETY TOOLKIT: Ready to dial in safety at the device level but too overwhelmed to know where to start? We’ve got your back with our Screen Safety Toolkit. Start building your family’s custom digital toolkit with the tried-and-true recommendations from our guide. Have you wondered how to check their browser history, filter and block inappropriate sites, and monitor use? You won’t want to miss what we offer in this super low-priced, comprehensive guide.
GKIS CONNECTED FAMILY ONLINE COURSE: Early on, I realized that many avenues feed fun family connections and screen safety. My Connected Family Course offers ten quick steps to create a happier, healthier home. Filled with creative and fun tips that are family-tested and outcome-based, these are far more fun and effective than the free parenting tips offered on safety websites.
COACHING WITH DR B: Feeling like you need a little support and shame-free TLC? I have reserved office hours to coach you through the most challenging issues. Whether you love the privacy of 1:1 coaching or the vibrant energy of a motivated parenting group, I’ve got easy-to-schedule coaching options ready to go!
Thanks to Jack Riley, GKIS intern, for watching hours of YouTube for the research on this article and his clever insights.
Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
Works Cited
[1] Hale, J (2018, August) How Much Did Logan Paul And KSI Make From Their ‘Youtube World Boxing Championship’? A lot. tubefilter.com
[2] Tea Spill, BEAUTY GURU’S ARE LYING TO YOU!?, YouTube.com
[3] kenzacosmetic.com
[4] bermona.com
[6] JEFFREE STAR SOLD OUT MAKEUP IN 3 MINUTES
Rich Lux., YouTube.com
[7] Mansson, E (2018, December) Sister Stocked? Not A Chance. The James Charles x Morphe Palette Has Sold Out For A Second Time, thetalko.com
[8] Dr. Bennetts Marketing Manipulation advice
[9] Forbes Communications Council, Seven Tips To Improve Apologies During A PR Crisis, forbes.com
[10] Morris, C (2018, December), Popular YouTube Streamer promotes Channel that publishes Anti-Semitic Content, Fortune.com
[11] Aja, R (Feburary,2017), The controversy over YouTube star PewDiePie and his anti-Semitic “jokes,” explained, Vox.com
[12] PewDiePie’s Teammate gets killed, he says it with a hard R out of frustration, Livestream Fails, YouTube.com
[13] Cancelled, gabbie hanna kenza cosmetics scam, YouTube.com
[14] Logan Paul Vlogs, I’m Sorry., YouTube.com
[15] Deceased Laura Lee apology with original captions, YouTube.com
[16] Oldford, S (2018, October) Manipulation in Marketing: How It’s Used, and How to Use It Ethically, entrepreneur.com
Kids and teens love YouTube’s colorful celebrities who cater to their specific interests. But many influencers use their celebrity status to lead fans into harmful situations. In today’s GKIS article, find out how these YouTube celebrities promised big earnings from online gambling, offered poorly planned conventions, attacked other influencers, and encouraged fans to harass other online competitors. Using unethical tactics and no disclosure, many of these profit-making schemes succeed unchallenged.
What’s a YouTube influencer?
A YouTube influenceris a person with a YouTube profile that has a large number of followers and can influence trends, products, and purchasing habits. Their content is typically videos of product recommendations or reviews. Other times, it’s a video (vlog) with influencers talking to their audience about anything that strikes their fancy. Most vlogs include colorful opinions, vulgar language, and provocative topics.
Most influencers are trained marketers who profit from ads, partnerships, and paid sponsorships. Although some provide harmless entertainment, others intentionally mislead or introduce content that can harm their followers.
“Oops, I didn’t mean it.”
One-time mistakes are getting increasingly rare among YouTube celebrities. For some, a string of mistakes results in more fame and profit. For instance, PewDiePie is one of the world’s most famous YouTube celebrities with 91 million subscribers. In 2108, he was criticized for promoting an Anti-Semitic YouTube channel [1], delivering Anti-Semitic jokes [2], and using the hard N-word to thousands of viewers in a live stream video [3].
In 2019, PewDiePie stoked fan fires by encouraging “a fight” with a YouTube channel T-Series and Indian production house. Competing for subscribers, PewDiePie fanned a competition between American YouTube culture versus Indian YouTube Culture. The rallying cry resulted in hacking printers and Google homes, a vandalized World War II memorial in Brooklyn (“subscribe to Pewdiepie”), and, most horrifying, a Christchurch mass murderer yelling “subscribe to PewDiePie” during the live stream of his shooting.
YouTube Influencers Encourage Gambling
CSGOLotto: In 2016, YouTubers TmarTn and ProSyndicate promoted and advertised a site called CSGOLotto. On this site, players bought in-game items that were placed into an online pot alongside other people’s purchased merchandise. The goal was to gamble to win the biggest pot of merchandise.
Video ads for the GSGOLotto showed TmarTn and ProSyndicate having fun gambling large amounts of money trying to win big. Most times, they did win BIG – up to three times the amount they started with up to $20,000 worth of merchandise!
Based on our research, at no point in the ads or written copy did either influencer mention to their collective audience of 13.5 million that they owned this site and were profiting directly. We found the ads to be misleading, looking like the celebrities were simply players rather than profiteers.
Mystery Brand: In 2018, Jake Paul and RiceGum created a similar gambling site called Mystery Brand. In this game, players purchase $5 to $100 virtual boxes that would contain a mystery item worth either less or more than the amount paid. The promised a chance to win a $250 million house with only a $15 buy-in.
The influencers were reportedly paid $100,000 for promotion to their collective 30 million subscribers. In their videos, they narrated how they “teamed up” with Mystery Brand to show how “dope” it was to play.
After demonstrating the easy signup process, the two spent big. Once a player buys in, their money stays in. Players can’t cash out. They can only earn sponsored prizes shown on the site, like a virtual shopping mall. For example, in one video RiceGum shows off his $15,000 profit after only spending $3,000. Neither RiceGum nor Jake Paul refers to the site as “gambling,” but instead call it a “game” with “good value,” promising “there is no losing in this.” Based on our research, no place on the site states the players’ chances of winning.
A Poorly Planned Convention
Tana Mongeau is a content creator with 3.7 million subscribers. In 2018, 5,000 people showed up at a hotel in Anaheim to attend her convention, advertised to be a cheaper and more accessible version of Vidcon (which is a large-scale event hosted by YouTube to meet your favorite YouTuber). Due to poor planning, over 4,000 people waited for over four hours in the sweltering heat outside of the hotel. There were little shade, food, or water available, and many attendees got sunburned, passed out, and rioted due to poor accommodations and security.
Although promised to be free, it wasn’t. While 4,000 waited outside, the 1,000 inside were greeted with a $60 “VIP” pass, with a lack of entertainment, overcrowding, and almost the same issues as those outside the hotel. The videos of this event are upsetting to watch.
Using Their Platform to Attack People
When some YouTube influencers don’t like other content creators or other people in general, they sometimes rant with name-calling and unfair accusations. This cyberbullying can result in a cyber flash mob of dedicated fans that cyber attack through doxing(showing private information), pranking, and cyber-harassment.
False Accusations Against a Competitive Influencer
Jackie Aina is a popular beauty guru who creates and shares videos of makeup applications with 2.9 million subscribers. In 2018, she made a video accusing another YouTuber, Petty Paige (128 thousand subscribers), of stealing $1,500 from her personal bank account.
This accusation appeared to have no proof of legitimacy. Although she never stated Petty Paige’s name in the video, she put up a picture of a video Paige had made, making it easy for her subscribers to identify the accused perpetrator. Jackie Aina’s fans took to social media to harass Paige for weeks. Paige even stated that many business and job opportunities were canceled because of harassment.
Targeting Their Audience
The Gabbie show (6.4 million subscribers) is one of many YouTubers who have targeted everyday people with no regard to how the fan base would react to it. When a young girl in her audience made a negative comment on one of Gabbie’s tweets, Gabbie screenshotted it along with the girl’s account and posted it on her Twitter (2.7 million followers). This led fans to spam and harass the girl, flooding her inbox with hateful messages.
Are there legal consequences?
Too often, when malicious or unethical online behavior is identified, the scandal is fleeting. For example, in the case of TmarTns and ProSyndicate’s gambling scam, the Federal Trade Commission (FTC) filed a case for lying about ownership of a product. Yet somehow, both influencers avoided legal prosecution, only suffering a mild loss in subscribers and yearly income due to a damaged reputation. They still have a net worth of around $5 million.
For Jake Paul and RiceGum, absolutely nothing happened. RiceGum created a video justifying his behavior as the same as what others do. Jake Paul made a joke about the situation. When asked, “You loved being called out for selling a gambling scam to underage kids?” He responded, “Yes, love it.”
Of the influencers covered in this article, Tana Monogue probably received the biggest consequences. After months of backlash and hate from fans and YouTubers, Tana made multiple apologies. But she still suffered no legal consequences. And as for what Jackie Aina and Gabby Shows did, many just see it as insignificant errors in judgment.
What can be learned?
Influencers are not your friends and most often cannot be trusted.
Fanning follower anger is often fake and staged.
On the internet, bad behavior makes influencers money and often goes unpunished.
If you believe the hype, you’re gullible. It’s probably not worth the drama. Think for yourself instead of following blindly.
Thanks to GKIS intern Jack Riley for researching and writing this article. If you learned from this article, stay tuned for part 2, which details the irresponsibility and scams that YouTube influencers continue to feed their audience as well as the marketing and social manipulations used to make sure viewers keep coming back.
Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
Works Cited
YouTube Influencers Encourage Gambling
Fluff, TMARTN GAMBLING ON CSGO LOTTO & DECEIVING OWNERSHIP (Full Video Reupload), YouTube.com
(2016, July) YouTube gamers caught in gambling row, bbc.com
Most parents are baffled by the YouTube celebrity phenomenon so popular with kids and teens. To keep us in-know, our last GKIS article, Why are YouTube Celebrities Popular?, explained why YouTube celebrities are so popular. It looks easy, but the truth is attracting and keeping viewers is not as easy as it looks. Recently, YouTube celebrities have been coming out in droves talking about their struggles with mental health issues. Is this a fad topic intended to attract more viewers? Is it a valuable community service, because it offers mental health information? Or are YouTube celebrities actually stressed out and overextended to maintain earnings? Find out what’s behind the curtain of YouTube celebritydom and how practicing tried-and-true self-care methods is the answer for staying healthy and successful.
The Breakdown Video
In 2016, top YouTube celebrity PewDiePie reached his breaking point. In a video titled “I QUIT (for now),” he announced that he couldn’t keep up the pace of uploading videos daily. Even the wildly successful veteran PewDiePie was crumbling under the stress and anxiety of a daily vlog.
Elle Mills is a more recent celebtrity who became an overnight sensation last year with her coming out video, increasing her subscriber count to 1.2 million. Soon after, she posted her burnout video. In her seven-minute emotional video, she explains:
“This is all I ever wanted. And why the fuck am I so unfucking unhappy? It- It doesn’t make any sense. You know what I mean? Because, like this is literally my fucking dream. And I’m fucking so unfucking happy. It doesn’t make any sense. It’s so stupid. It is so stupid.”
Because of the fast changes in her life and the effect YouTube was having on her, she decided to take a break to recuperate and find her love for creating content again.
Bobby Burns gained almost a million subscribers in less than two weeks after working with celebrity Shane Dawson. Shortly after, Burn abruptly decided to move to Los Angeles and change his content. Sadly, Burn received a lot of backlash from Shane fans and his subscriber numbers ultimately declined under accusations of selling out and changing content for Shane. Eventually this led to his video explaining his breakdown, saying:
“I didn’t make videos, I did- I literally didn’t do anything. I tried- I tried incredibly hard but I couldn’t. I would go to touch my camera or touch premiere and I would just have a full-blown anxiety attack. When this was first happening I was so confused, I was like why? I love making videos so why the fuck is this happening? And the reason that was happening is because I completely burnt myself out and I lost myself in YouTube.”
Common Elements Behind YouTube Celebrity Breakdowns
AdSense:When YouTubers are first starting out, they receive their money through Google AdSense. The amount of money received depend on two key factors, the types of ads and the pricing of ads appearing in your videos. So, whenever a viewer clicks on an ad on your YouTube channel, you get paid a certain amount of money. This creates a pressure to upload daily among YouTubers, so they can maintain their status as a YouTube celebrity and have a consistent flow of income.
Always-Changing YouTube Algorithms:An algorithm is a set of rules created to solve a class of problems. When we speak of YouTube algorithms, we are referring to the specifications that get one’s video offered up to viewers. There is big competition. Every minute there are over 400 hours of videos uploaded to YouTube, making it necessary to have a way to make content easier to find.[1] According to YouTube, the point of having the search and discovery system are to help viewers find videos they want.
Initially, the algorithm was fairly simple, rewarding the most clicked videos. Now videos are rewarded by the number of minutes the video is viewed, among other factors. Staying relevant creates a lot of pressure to produce fresh, new, and creative content each upload.
Currently, the six ways the algorithm can affect where YouTuber’s videos appear are through search results, suggested video stream, recommended viewing, trending stream, the viewer’s subscriptions, and any notifications the viewer has set up. [1]
Demonetization:Another concern is the fear and frustration of having your video demonetized. Demonetization means that the video is not suitable for monetization (making money from ads), since it does not comply with YouTube guidelines. However, this continues to be a frustrating and confusing topic for YouTubers since YouTube’s software decides if the video is advertiser-friendly. Software occasionally messes up ad revenue by incorrectly putting it in the ‘demonetization’ category. This can have a costly financial impact.
Brand Ambassadorships & Product Lines: Not only must YouTube celebrities manage their own brands, but they often partner with others. Typically that means partnering with somebody with a similar platform (number of subscribers). Other times, there’s pressure to earn the attention of a bigger celebrity. In order to be marketable, one must create and test content to build an attractive business portfolio. Another way to increase profits and expand influence is to create a personal product line. One business quickly leads to others…
Is YouTube doing enough to support YouTube celebrities?
YouTube Creator Academy launched in 2013 for the purpose of providing free educational videos on starting a YouTube channel or helping your channel be successful. Creator Academy courses include foundation, production, growing your channel, earning money and building your business on YouTube, and YouTube content categories. [2]
The course “Staying well and avoiding burnout” was added in June, 2018. Polygon writer, Julia Alexander, writes:
“There is no concrete answer for how YouTube executives and employees can tackle burnout. They can offer more transparency around monetization and copyright rules…but it’s going to take a lot of experimenting and communication. Tools like the community tab, which offer creators a chance to hang out and talk to fans without needing to work on a video is just one step.” [3]
Avoiding Burnout
YouTuber celebrity and vlogger, Casey Neistat, offers, the following suggestions for preventing YouTube burnout:
Take a break.
It’s important to give yourself a break from the fast pace of YouTube. Letting your viewers know that you are taking time to recuperate and take care of yourself shows an openness and bond as a creator. Go on that long-awaited vacation without feeling guilty.
Spend time with family and friends.
Usually a YouTuber’s time consists of long hours of planning, filming, and editing. Having a balance of work and play are crucial for one’s mental health. When you spend time with family and friends it can be a time to unwind and not focus on YouTube. Remember, you still have a life outside of YouTube, and it doesn’t always need to be publicized to millions of viewers in the world.
Don’t be afraid to ask for help.
This can mean many things. Hiring more hands-on deck to film the content, edit videos, manage social media outlets, and create a balance on work and life can remove those added pressures and creative blockage. For impairing mental health issues, seek professional help.
Diversify your income.
YouTube ad revenue isn’t the only way to make money. The membership site, Patreon,is an outlet for YouTubers to create a page so subscribers can pay to get bonus creator content. Forming a direct relationship with sponsors can also help funding. Being a part of events that hold Q&A panels, conferences, or platforms for YouTubers also help. Production deals with media companies like Netflix or Disney can offer lucrative revenue. Finding ways to diversify your income is important to weather dips in one revenue source.
At the end of the day, YouTube businesses are like other entrepreneurial ventures. Staying centered, learning how to tolerate risk, build support for wearing multiple hats and ultimately outsource, and learning how to manage teams and finances are critical for success. Want to learn more about YouTube’s impact on kids? Checkout YouTube Beauty Gurus Suck Money and Teen Confidence and GetKidsInternetSafe Tips for YouTube.
Thank you to CSUCI Intern, Sasha Mejia for taking the initiative to research and write this article in response to your insights!
I’m the mom psychologist who will help you GetKidsInternetSafe.
