Through their quickly consumable content, TikTok, Instagram, and Twitter have made it increasingly easy to connect with people who have similar interests to you. While this helps people to find those like them, it may become dangerous when those interests are morbid. All over social media, you can find fan accounts and fan edits for the world’s most deadly serial killers. By connecting true-crime fans all over the world, social media has caused an emergence of teens who have a cult-like obsession with killers like Dahmer, Bundy, and Manson. Today’s article covers social media’s obsession with serial killers and how you can keep your child safe from digital injury with our GKISScreen Safety Toolkit.
Fandoms and The Rise of the “Stan”
A fandom is a group built around the shared interest or enjoyment of something in popular culture.[1] Since before the creation of the internet, people have gathered to meet and obsess over their common interests. The internet has simply made it easier to do so.
Fandoms provide a space for people to be themselves without judgment, leading to higher levels of self-esteem.[2] There is a term for those who are particularly obsessed, called “Stans.” A Stan is someone who is a mix between a stalker and a fan, someone who shows extreme fandom behavior to the point of excessiveness.[3]
Typically online, you can expect to see fandoms for pop culture groups like movies, TV shows, and musicians. However, with the rise in true crime popularity, a new subgroup has formed of “Stans” with a particular interest in serial killers and their victims. These Stans continually post videos of serial killer interviews edited to music, create fan accounts, and even write serial killer self-insert fanfiction where they are the victims.[4]
Social Media’s Role in Obsession
Social media thrives on content that can get lots of views and produce lots of likes, meaning that the more scandalous and salacious content is, the more likely it is to do well. The notifications from social media likes and comments trigger the reward center of our brain, releasing dopamine and making us feel good all over.[5] When users post content that is related to their fandoms, they get a rush of dopamine and that connection between fandom content and happiness causes them to post more and interact with the content more.
Social media has also created a world where content is readily available for consumption, meaning that people can see posts specifically tailored to their interests 24/7. This allows people to go from fans to superfans, spending their waking moments scouring the internet for posts related to their fandom. One Quora user shared their experience as an obsessive fan, “I’ve been addicted to a fandom for 7 years, and I haven’t been able to stop thinking about it for that long. As per my personal experience, I got sucked into several fandoms due to over-engaging in social media. I over-identified with the idols and associated my own ego with that of their public image.”[6] This idolization of celebrities creates dangerous parasocial relationships that are only made further dangerous when one’s idol is a serial killer. To learn more about parasocial relationships, check out the GKIS article, “The Dangers of Online Parasocial Celebrity Relationships”.
When Does Harmless Become Harmful
It’s easy to brush off fandom behavior as nothing more than a phase one will grow out of. But when the obsession turns into something more it can become dangerous. Cody Ackland was a 24-year-old who grew up obsessed with Ted Bundy, an interest that no one paid much attention to until he attacked and murdered 18-year-old Bobbi Anne McLeod. Just hours before attacking McLeod, Ackland had searched for “Ted Bundy dead victim’s bodies” and “Ukrainian serial killer bodies” on the internet.[7]
Teens have become more and more desensitized to serial killers and true crime content, going so far as to make fan accounts as part of a big internet joke. When 23-year-old Peter Manfredonia was on the run from the police following a double murder he committed, teens on TikTok and Instagram began making fan accounts and posting meme comments to the killer’s personal Instagram page.[8] While the people running these accounts chalk up their actions to being a big joke, there is a large community of people who genuinely run fan accounts for notable serial killers.
Reddit user IkariMonster shared screenshots of several accounts from Twitter to a sub-Reddit, stating, “These teenagers worship and treat serial killers and school shooters like e-boys.”[9] In the screenshots, you can see several fan accounts treating serial killers Ted Bundy, Jeffrey Dahmer, and the Columbine Shooters Eric Harris and Dylan Klebold as though they were celebrities. In one post a teenage girl shares a selfie next to her bedroom wall, which is covered in photos of Dahmer with the caption, “I just thought I’d share cause I think my wall looks pretty [face with hearts emoji].” These accounts and posts are just one example of content and cult-like obsessive behavior that exists across multiple social media platforms.
The victims of these killers were people with friends and family and the pain they endured it absolutely horrendous. There is no reason that serial killers and mass murderers should be praised or celebrated for their actions. The creation of fan accounts and fandom content perpetrates further violence against the families of the victims and serves as a constant reminder of the pain they suffered. GKIS does not endorse this behavior. We are mortified by it and think it is destructive to kids and teens to be so callous and to celebrate violence in this way.
What Parents Can Do
Installing management tools for social media can help you in monitoring their internet behavior. If you would like help with this process, check out our GKISScreen Safety Toolkit made to help empower and provide parents with smart tech tools to filter, monitor, and manage online behavior.
Co-view the content your child interacts with; you can scroll together to choose what content they view and enjoy.
Make it known from the beginning the type of content that is acceptable for your child to view. We can help facilitate this healthy conversation with ourConnected Families Screen Agreement to help you work with your child to create a collaborative, living document.
The incel movement was discovered by the general population in 2014 after a mass murderer posted on Facebook, “The Incel Rebellion has already begun…” Starting as an inspirational social movement, incels has been tied to at least four mass murders and, most recently, as a mass shooting threat for the October 2019 movie premier of The Joker. Like with other hate groups, radicalized young men use incel ideas to boost their tattered egos and justify sexist and even violent behavior. How can we prevent our kids from being victimized or radicalized by this crazy movement?
What is an incel?
The term incelwas first coined in 1993 and is short for “involuntarily celibate,” a non-derogatory term for people who’ve had a hard time finding an intimate relationship.
The incel movement began when a young woman named Alana was working in a university math department. While she was at her desk, a man walked up and said, “I am 27 years old and have never been on a date.”[1] Alana noticed the man needed someone to talk to, so she listened. She discovered that she too could identify as an involuntary celibate. After she found love, she created an online support group for “INVCELS” who were distressed due to intimacy problems.
Early in the group’s development, a primary rule was adopted that members could not blame others for their problems. Instead, each member was required to commit to self-improvement. At that time, haters and blamers were kicked out of the group.[2] Over time, Alana left, the movement grew, and different sub-groups of incels formed.
Social Movement to Hate Group
Researchers believe that the boasts and posts of social media feed into a hopeless cycle of compare and despair for some users.[3] For the more radical of social media users, there are online forums where one can find validation for their despair. Radicalized incels adopt hateful belief systems typical of a broader online manosphere on forums like 4chan, Reddit, and Voat. Incels overlap with extremist men’s rights vlogs that offer pickup artistry tips and espouse the hateful rhetoric of alt-right and white supremacy groups, inciting suicide among fellow incels, the assault of sexually successful women, and violence toward sexually successful men.
Further spurred by the #MeToo Movement, radicalized incel groups spew hate and use their comradery to threaten and intimidate others. Some stereotype people who have successful relationships as “Chads” and “Stacys.” With young people unsupervised online hours every day, hate group forums can influence vulnerable teens. In my book, Screen Time in the Mean Time, I describe how “the Internet platform is the perfect tool for grooming, behavioral manipulation, and coercive thought control.”
The Black Pill
The black pill is an analogy from the movie, the Matrix. In the Matrix, Neo has two options of pills to take, the blue pillto stay in the Matrix, and remain in the comfort of blissful ignorance or the red pillto face life’s harsh realities.[4] Incels use the term black pill to describe the fatalistic perspective that women control the world, and incels are hopeless to get sex because of biological determinism, meaning they were fatalistically born with intimacy-crippling features like low attractiveness, small penis size, or shyness.[5] They believe they lost their chances of intimacy at birth because they lost the genetic lottery.[6]
Group Think & Radicalization
Online forums offer violent incels a community of like-minded individuals to escalate hateful philosophies. In psychology, we call thisgroupthink, reflecting the dynamic of one’s ethical, moral, and rational values eventually dissolving into the group’s character. Individuals joining a group in search of support are vulnerable to a group’s coercive and sometimes irrational group opinions. Groupthink differs from individual opinions in that members ultimately fail to think for themselves, instead of becoming dependent on group principles.
Mass Murder
In May 2014, a member of the incel group shot and killed six people in Isla Vista, California.[7] His name was Elliot Rodger, and he was 22 years old. Fueled by the philosophies of other members of the group, he felt revenge was his only solution. Rodger felt rejected by women. He blamed handsome people who were happy for his lack of intimacy with women. The Incel community saw him as a hero.
In April 2018, Alek Minassian killed ten people driving through a crowded street. He posted on Facebook, “The Incel Rebellion has already begun… All hail the Supreme Gentleman Elliot Rodger!”[8] Alek carried out the attack for the same reasons Rodger did, hatred for those who did not have intimacy problems.
In October 2015, Christopher Harper-Mercer killed nine people at his community college campus in Roseburg Oregon before killing himself.[9] He too identified as an incel.
In February 2018, another man who was part of the incel community, Nikolas Cruz, was charged with killing 17 people at Marjory Stoneman Douglas High School in Parkland, Florida.[10]
Clowncel
In September 2019, the FBI reported to partners in the private sector about a threat from online incel communities regarding unspecific mass shootings threatened to occur at the premiere showings of ‘the Joker’, slated for October 4, 2019. A September 2019 report by the Department of Defense reported on the same threat.
Those making these threats were reported to be a side group of incels who identify as clowncels. They chose this movie because they resonated with the beliefs of the main character, Arthur Fleck. Arthur is a poor, mentally ill stand-up comedian who is a victim of violent thugs and a society that views him as a freak. In the movie, he retaliates against society by becoming a criminal mastermind known as The Joker.
Support positive online and offline peer relationships rather than restrict unhealthy friendships.
Teach your teen how to avoid cyberbullying by teaching empathy, social and netiquette skills, and complex problem-solving.
Just as parents keep an eye on their teens’ school and after-school activities, they must also monitor their virtual activities.
Model healthy balance and self-care.
Implement healthy eating, sleeping, and exercise habits and explain why that is so important for strength and health.
Love and compliment your kids loudly and unapologetically for all they are.
Reinforce that the self is made up of far more facets than a beautiful face.
Remind your teen that what they see on social media and in advertisements isn’t always the real deal.
Thank you to CSUCI intern, Andrew Weissmann, for teaching us about the incel movement, and how it has splintered off to be a hate group with coercive access to kids. For more information about how to protect your kids from the grooming techniques of cults and hate groups, check out the GKIS article “White Supremacists or ISIS? Are Hate Groups and Cults Seducing Your Teen Online?
I’m the mom psychologist who will help you GetKidsInternetSafe.
Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
Works Cited
[1] ReplyAll Gimlet
[2] ReplyAll Gimelt
[3] bbc.com Facebook lurking makes you miserable by Sean Coughlan
[4] medium.com by Ethan Jiang
[5] medium.com by Ethan Jiang
[6] bbc.com/news/blogs-trending Toronto van attack: Inside the dark world of ‘incels’ by Jonathan Griffin
[7] The New York Times What is an Incel? A term used by the Toronto Van Attack Suspect, Explained by Niraj Chokshi
[8] The New York Times What is an Incel? By Niraj Chokshi
[9] The New Yorker The Rage of the Incels by Jia Tolentino
[10] Babe.net by Harry Shukman
Thanks to CSUCI intern, Katherine Carroll for researching social media and serial killer obsession. 
