We were hunters and gatherers for 90% of human existence. That means our brains are still wired to prioritize the things that kept us alive when we were living on the land, before the domestication of animals and the construction of cities. One thing that kept us alive was living in a tribe and cooperating. Attracting a tribe and fitting in was a requirement of life. That is why kids and teens are hyper-focused on doing what their friends do and working to be cool and accepted. Online influencers count on this drive to maintain their income streams. One way to attract kids online is to be a kid doing what kids love to do, playing with toys and video games, opening new packages, and hanging out with friends acting goofy. Netflix’s Bad Influencer offers a glimpse of the kid influencer “scene,” and the lengths that some parents will go to attract and keep a following.
What is Bad Influence about?
The limited documentary series has gone viral for good reason. It’s definitely entertaining, but also deeply unsettling. It is a perfect way to raise awareness about how scary a life all about social media can be. Bad Influencer is a documentary that focuses on a tween who becomes an overnight social media star and brings her friends to stardom with her. What started out as a fun hobby quickly turned into a living nightmare. It may seem glamorous to be famous online, until you learn that the child influencers spent the majority of their childhoods working long hours acting out video ideas, risky stunts, and performing pranks that sometimes went too far—all under the pressure of adult producers/parents hungry for views. Check out Intimacy With Minors Encouraged at the Hype House for a similar story of underage exploitation.
SPOILER ALERT: The show takes a chilling turn when the mother of the main character is accused of, and videotaped, sexually exploiting these kids on set by positioning herself as one of the only adults supervising them to control them. Some survived the battle with only a few scars, while the main character is stuck living this nightmare over and over again. It may be funny, exaggerated, and attention-grabbing, but it also paints a dark picture of a digital world where clout matters more than character and children are left to pay the price.
Psychology Behind the Fame Obsession
From a psychological point of view, being an influencer is cool to children because they have a natural need for validation, attention, and social connection.[1] Although the minimum age on most social media platforms is 13, it is reported that children ranging from 8-17 are found scrolling through online platforms soaking up content too mature for their ages.[2] Sadly, unlike real-world relationships, social media platforms offer fast, unfiltered dopamine hits through likes, shares, and views. Without proper guidance, this can make kids tie their self-worth to online numbers, which can result in low self-esteem, fear of missing out (FOMO), performance anxiety, and digital addiction.[3] As a result of social unlimited social media usage, kids can also experience anxiety, depression, and even poor quality of sleep.[4] Counteract this monster and help your child build emotional resilience, red flag awareness, and digital literacy by taking our GKIS Social Media Readiness Training Course. Geared for teens or tweens, it’s the perfect giftbefore that new device or video game.
What You Can Do to Help
Bad Influencer is not just a show; it’s a cautionary tale that shares the pressures kids face online every day. It is easy to get off topic and want to pull the plug on all electronics just to protect your child from their dangers, but that is not always possible. Technology and online platforms are all around us, and it is better to set your child up for success than to try to keep them out of the loop. Connecting with your child over what they find interesting can help create a trusting relationship where you can notice if things start to become a little off. Our free Connected Family Screen Agreement can help you and your child co-create rules around how to safely navigate online platforms. This way your child can thrive in the digital age without losing themselves in it.
Thanks to CSUCI intern, Elaha Qudratulla for researching and co-writing this article.
I’m the mom psychologist who will help you GetKidsInternetSafe. Onward to More Awesome Parenting,
Who (or what) makes the content your kids watch on YouTube? In some cases, it’s hard-working creators who strive to make quality videos for entertainment or education. In other cases, it’s a computer program designed to efficiently produce videos for a lot of views and big profit. With this in mind, it is up to parents to ensure that their kids have a safe and fun experience while online. For helpful and empowering tools to establish a safe screen home environment, check out our Screen Safety Essentials Course. Today’s GKIS article tells you what you need to know to make YouTube viewing safer for your kids.
Bots!
Bots are computer programs designed by people or other bots to carry out specific online tasks. Not all bots are bad. However, they can run without any oversight from an actual human being.
One application for bots is creating YouTube videos for kids. More specifically, in this capacity bots combine video segments and post them over and over to test how many views they get. Once the tests are completed, the bot has created and run videos that ultimately make money for the programmer. Now that’s artificial intelligence!
Bot-Made Videos
Bot-made videos can look like a normal kid’s video, but they are typically a bit stranger. They often contain just enough story to string the randomly chosen segments together, but not enough story for everything happening to make logical sense. There are just enough familiar elements to hold a child’s attention but nothing educational or valuable to a child.
These videos distract kids long enough to get them to view ads and may even cause harm. After all, many times a human’s eyes have not viewed the video, and bots can’t discriminate a harmful video from a harmless one. At a glance, parents can’t discriminate either. Plus, most parents simply don’t take the time to preview thousands of videos their kids browse each day – especially from beginning to end.
Using Branded Characters to Bail Kids
One element that gets kids searching and watching are recognizable characters. Although branded characters are used without permission and are placed in a disjointed storyline for the video, kids will select them and stay entrapped expecting entertainment. For example, in her book Screen Time in the Mean Time, Dr. Bennett describes an alarming video portraying popular kid’s cartoon character, Peppa the Pig, screaming while being tortured in a dentist’s chair. The beginning of the video looks like a regular Peppa the Pig story. But near the middle of it, the story takes a confusing, terrible turn. Inappropriate video content make be shocking and even funny to older kids but vulnerable young children don’t have the insight or sophisticated skill set to look away. This can feel like a violent ambush and result in confusion, shame, and trauma.
Auto-play
Kids don’t always view these videos because they searched out the characters. Sometimes it is offered to them automatically in their feed. Auto-play is a YouTube feature where a new video is automatically
started after the one currently playing ends. Auto-play will select a video that is similar to the one you just watched based on tags that content creators mark their videos with when they post them. If auto-play is left on too long, it can lead a viewer down a rabbit hole of similar but stranger and stranger videos until they fall into bot-generated content.
The Algorithm
Unfortunately, bot-made videos and more can slip onto YouTube relatively easily. The huge volume of content uploaded to YouTube every day means that having a human being review every video uploaded to the site would be impossible. Instead, YouTube has another way to filter the content uploaded to its site, a bot of their own.
YouTube’s algorithm is, in essence, a much more advanced form of a bot that can scan through every video as it’s uploaded and automatically flag anything that violates YouTube’s terms of service, or at least that’s what it’s supposed to do. Unfortunately, YouTube’s algorithm can’t detect every inconsistency. It’s looking for the very specific things it was programmed to look for. Videos that don’t contain these specific violations slip by the filters. Many content creators have learned what exactly the algorithm is looking for, and some of them use it to slip inappropriate content past the sensors.
YouTube’s algorithm is also responsible for other features on the site including auto-play. The algorithm is what decides what’s worth showing next after a video, and what isn’t. However, the algorithm is only capable of discerning what videos are similar to others based on the tags assigned to a video. If a bot learns to place all the relevant tags for child content on an automatically generated video, then the algorithm will suggest it as if it were normal child content.
What can you do about bot content?
There are a few things that you as a parent can do to protect your children from bot-generated content:
Check in on your kids when they’re watching YouTube
So you can be sure the algorithm hasn’t drifted too far away from where it started.
Get Help
Monitoring everything your child watches can be a daunting task GKIS is here to help. Our Social Media Readiness Course is designed to teach your tweens or teens how to spot red flags on social media sites and when they’re gaming.
Turn off auto-play
The auto-play feature can be disabled by clicking the auto-play button at the bottom of YouTube videos. The button appears as a small black and white play button and is replaced by a black and white pause button while disabled. By turning off this feature, YouTube will no longer pick the next video your child watches next and instead will wait for you to manually choose the next video.
Limit your child’s time on YouTube
The bot-generated content of YouTube is at the bottom of the algorithm’s list of choices. Children often end up being presented with bot-generated content after spending too much time watching videos on YouTube. Our Connected Family Course has screen management strategies and safe-screen home setup ideas to help you manage your child’s screen time.
If you do catch your kids being exposed to an inappropriate video, report it.
Videos reported to YouTube as inappropriate are reviewed by real people who can catch the video for what it is. An offending video will be deleted permanently and can get the channel it comes from deleted entirely.
Thanks to CSUCI intern, Jason T. Stewart for researching bot-generated content and co-authoring this article.
I’m the mom psychologist who will help you GetKidsInternetSafe.
Is it possible that your child is being encouraged to fake a mental health illness because of YouTube celebrities? It is no secret that today’s children and teens practically live their lives through the internet. Social media platforms and entertainment sites like YouTube are where our kids go to seek out information, make friends, and build their budding identities. One aspect that makes these sites so attractive is that they provide a space for kids and teens to experiment with their identities by trying on different personas in accordance with what is trending online. This phenomenon gives the content creators of platforms like YouTube enormous influence over what our kids see as socially desirable traits and behaviors. The reality is that these content creators are some of our kids’ biggest role models and some of the biggest content creators on YouTube are featuring videos about their mental health disorders. To help ensure your family has the tools to safely navigate the online world, check out our Screen Safety Essentials Course.
So, what is trending online?
Mental health issues and disorders are far less stigmatizing among today’s children and teens than they were in previous generations. This is due to increased awareness, social progressiveness, and a cultural shift that embraces individualism. In other words, being different is now something to be celebrated rather than something to be avoided at all costs.
As a result, popularity today looks a lot different than it used to. Cheerleaders and football jocks are no longer the end-all-be-all of popularity and coolness. For our kids, to be seen as fundamentally different from everyone else or misunderstood by their peers is to be seen as unique and uniqueness is the ultimate attention attracter. Oddly enough, teens today must stand out to fit in. This trend can be seen online by the enormous popularity of YouTube channels that feature content related to mental health disorders.
YouTubers Are Sensationalizing Mental Illness for Views
It is inappropriate for an unqualified person to make judgment calls regarding the validity of someone’s mental health diagnosis. Exercising informed and critical thinking when evaluating claims made by people online is important. Especially, when it is your child who is being exposed to these claims.
Content creators on YouTube get paid to make videos that attract attention from viewers. One way these content creators ensure that their videos are viewed out of thousands of others is to make them as sensational as possible. Frequently, truth is secondary to entertainment which is incredibly dangerous in this context because the implications of serious mental health disorders are far too significant to be trivialized.[1] Currently, content creators who purport to have multiple personality disorders (also referred to as dissociative identity disorder or DID) are skyrocketing as YouTube channel celebrities.
What Is multiple personality disorder?
Multiple personality disorder is a type of dissociative disorder characterized by the presence of multiple personalities or identities that coexist within one person’s mind. The personalities are distinct, completely separate from, and unaware of one another. Each personality has its own identity, complete life history, personal traits, preferences, attitudes, etc., and exerts control over the individual at different times.
The cause of this disorder is usually related to severe trauma and can be seen as a coping mechanism that protects a person from facing painful memories. The original personality is called the host and is often the most dominant identity. Additional identities are called alters. People with DID switch between personalities, with the current personality taking control over the body (referred to as “fronting”) and thus shielding the person from distressful or alarming situations.[2]
Multiple personality disorder is an incredibly rare diagnosis affecting only .01 to 1% of the population.[3] Additionally, there is considerable debate among psychologists as to whether or not the disorder truly exists.[4] Unfortunately, there is a lot of misinformation about the disorder being broadcast by YouTubers who claim to have it.
Who Are These DID Content Creators?
Some of the most popular YouTube channels whose creators purport to have multiple personality disorder include MultiplicityAndMe, The Entropy system, Fragmented Psyche, Trisha Paytas, and DissociaDID. Each of these channels is enormously popular with DissociaDID having over 1.9 million subscribers.
These content creators capitalize on the mystery surrounding the disorder and typically play the role of educating their viewers. Each of these channels has videos with clickbait-worthy titles such as “Switching Caught on Camera” and “Meet the Alters.” These content creators have branded themselves as leaders of the DID community and have created a culture of exclusivity.
Us Vs. Them
For kids who may have difficulties making friends, belonging to this kind of exclusive community is very attractive. As I mentioned earlier, kids today have to stand out to fit in. Belonging to such an exclusive group allows them to feel unique while also being accepted by others. The comments sections under these videos are filled with DID-related memes, inside jokes, and special insight-fueled communication that fosters an “us versus them” mentality.
The Dangers of The Mental Illness Trend on YouTube
While having a mental disorder is nothing to be ashamed of, the act of faking a mental illness or claiming to have one when one doesn’t is dangerous. First and foremost, living with a dissociative disorder such as DID is not as glamorous as it is portrayed to be by these YouTube content creators. It is distressing, impairing, and often overwhelming with far-reaching implications across a variety of aspects of a person’s life. Here are some dangers:
Kids who claim to have the disorder as a means of making friends online can ultimately end up isolating themselves from others in real life even further.
People who fake a mental disorder can become convinced that they genuinely do have the disorder.[5]
People who claim to have a mental health disorder that they really do not have may end up taking away valuable resources that people with true diagnoses desperately need.
What Parents Can Do to Protect Their Kids
Parental oversight regarding their kids’ exposure to content online is the most important thing. One way to do this is by monitoring your kid’s online activity such as the sites they visit, the content they feature, and how much time they spend online. Thankfully, Dr. B has a variety of useful strategies designed to help families navigate the various pitfalls of internet exposure and prevent digital injury.
The GKIS Social Media Readiness Training is a valuable tool that teaches teens about the inherent risks of social media and ways to be prepared when encountering them.
The Screen Safety Toolkit is a family-tested, outcome-based resource guide with our best recommendations, how-to information, and links to our favorite easy-to-onboard parental control systems.
The GKIS Connected Family Course will provide parents and families with tips for creating a safe screen home environment through fun parenting techniques that are designed to guide sensible screen management.
The Screen Safety Essentials Course provides weekly parenting and family coaching videos, engaging family activities, and other valuable information such as selected readings from our GKIS blog articles and Dr. Bennett’s expert book, Screen Time in the Mean Time.
Thanks to CSUCI intern, Mackenzie Morrow for researching the risk of digital injury to kids who are exposed to sensationalized mental health content on YouTube and co-authoring this article.
I’m the mom psychologist who will help you GetKidsInternetSafe.
[1] Mayo Clinic. (2019). Factitious disorder. Mayo Clinic. https://www.mayoclinic.org/diseases-conditions/factitious-disorder/symptoms-causes/syc-20356028
[2] Waugaman, R. M., & Korn, M. (2012). Review of Understanding and treating dissociative identity disorder: A relational approach. Journal of the American Psychoanalytic Association, 60(3), 626–631. https://doi-org.ezproxy.csuci.edu/10.1177/0003065112447105
[3] Brand, B. L., Sar, V., Stavropoulos, P., Krüger, C., Korzekwa, M., Martínez-Taboas, A., & Middleton, W. (2016). Separating fact from fiction: An empirical examination of six myths about Dissociative Identity Disorder. Harvard review of psychiatry, 24(4), 257–270. https://doi.org/10.1097/HRP.0000000000000100
[4] Dorahy, M. J., Brand, B. L., Sar, V., Krüger, C., Stavropoulos, P., Martínez-Taboas, A., Lewis-Fernández, R., & Middleton, W. (2014). Dissociative identity disorder: An empirical overview. The Australian and New Zealand journal of psychiatry, 48(5), 402–417. https://doi.org/10.1177/0004867414527523
[5] Merckelbach, H., Jelicic, M., & Pieters, M. (2011). The residual effect of feigning: how intentional faking may evolve into a less conscious form of symptom reporting. Journal of clinical and experimental neuropsychology, 33(1), 131–139
Kids and teens love YouTube’s colorful celebrities who cater to their specific interests. But many influencers use their celebrity status to lead fans into harmful situations. In today’s GKIS article, find out how these YouTube celebrities promised big earnings from online gambling, offered poorly planned conventions, attacked other influencers, and encouraged fans to harass other online competitors. Using unethical tactics and no disclosure, many of these profit-making schemes succeed unchallenged.
What’s a YouTube influencer?
A YouTube influenceris a person with a YouTube profile that has a large number of followers and can influence trends, products, and purchasing habits. Their content is typically videos of product recommendations or reviews. Other times, it’s a video (vlog) with influencers talking to their audience about anything that strikes their fancy. Most vlogs include colorful opinions, vulgar language, and provocative topics.
Most influencers are trained marketers who profit from ads, partnerships, and paid sponsorships. Although some provide harmless entertainment, others intentionally mislead or introduce content that can harm their followers.
“Oops, I didn’t mean it.”
One-time mistakes are getting increasingly rare among YouTube celebrities. For some, a string of mistakes results in more fame and profit. For instance, PewDiePie is one of the world’s most famous YouTube celebrities with 91 million subscribers. In 2108, he was criticized for promoting an Anti-Semitic YouTube channel [1], delivering Anti-Semitic jokes [2], and using the hard N-word to thousands of viewers in a live stream video [3].
In 2019, PewDiePie stoked fan fires by encouraging “a fight” with a YouTube channel T-Series and Indian production house. Competing for subscribers, PewDiePie fanned a competition between American YouTube culture versus Indian YouTube Culture. The rallying cry resulted in hacking printers and Google homes, a vandalized World War II memorial in Brooklyn (“subscribe to Pewdiepie”), and, most horrifying, a Christchurch mass murderer yelling “subscribe to PewDiePie” during the live stream of his shooting.
YouTube Influencers Encourage Gambling
CSGOLotto: In 2016, YouTubers TmarTn and ProSyndicate promoted and advertised a site called CSGOLotto. On this site, players bought in-game items that were placed into an online pot alongside other people’s purchased merchandise. The goal was to gamble to win the biggest pot of merchandise.
Video ads for the GSGOLotto showed TmarTn and ProSyndicate having fun gambling large amounts of money trying to win big. Most times, they did win BIG – up to three times the amount they started with up to $20,000 worth of merchandise!
Based on our research, at no point in the ads or written copy did either influencer mention to their collective audience of 13.5 million that they owned this site and were profiting directly. We found the ads to be misleading, looking like the celebrities were simply players rather than profiteers.
Mystery Brand: In 2018, Jake Paul and RiceGum created a similar gambling site called Mystery Brand. In this game, players purchase $5 to $100 virtual boxes that would contain a mystery item worth either less or more than the amount paid. The promised a chance to win a $250 million house with only a $15 buy-in.
The influencers were reportedly paid $100,000 for promotion to their collective 30 million subscribers. In their videos, they narrated how they “teamed up” with Mystery Brand to show how “dope” it was to play.
After demonstrating the easy signup process, the two spent big. Once a player buys in, their money stays in. Players can’t cash out. They can only earn sponsored prizes shown on the site, like a virtual shopping mall. For example, in one video RiceGum shows off his $15,000 profit after only spending $3,000. Neither RiceGum nor Jake Paul refers to the site as “gambling,” but instead call it a “game” with “good value,” promising “there is no losing in this.” Based on our research, no place on the site states the players’ chances of winning.
A Poorly Planned Convention
Tana Mongeau is a content creator with 3.7 million subscribers. In 2018, 5,000 people showed up at a hotel in Anaheim to attend her convention, advertised to be a cheaper and more accessible version of Vidcon (which is a large-scale event hosted by YouTube to meet your favorite YouTuber). Due to poor planning, over 4,000 people waited for over four hours in the sweltering heat outside of the hotel. There were little shade, food, or water available, and many attendees got sunburned, passed out, and rioted due to poor accommodations and security.
Although promised to be free, it wasn’t. While 4,000 waited outside, the 1,000 inside were greeted with a $60 “VIP” pass, with a lack of entertainment, overcrowding, and almost the same issues as those outside the hotel. The videos of this event are upsetting to watch.
Using Their Platform to Attack People
When some YouTube influencers don’t like other content creators or other people in general, they sometimes rant with name-calling and unfair accusations. This cyberbullying can result in a cyber flash mob of dedicated fans that cyber attack through doxing(showing private information), pranking, and cyber-harassment.
False Accusations Against a Competitive Influencer
Jackie Aina is a popular beauty guru who creates and shares videos of makeup applications with 2.9 million subscribers. In 2018, she made a video accusing another YouTuber, Petty Paige (128 thousand subscribers), of stealing $1,500 from her personal bank account.
This accusation appeared to have no proof of legitimacy. Although she never stated Petty Paige’s name in the video, she put up a picture of a video Paige had made, making it easy for her subscribers to identify the accused perpetrator. Jackie Aina’s fans took to social media to harass Paige for weeks. Paige even stated that many business and job opportunities were canceled because of harassment.
Targeting Their Audience
The Gabbie show (6.4 million subscribers) is one of many YouTubers who have targeted everyday people with no regard to how the fan base would react to it. When a young girl in her audience made a negative comment on one of Gabbie’s tweets, Gabbie screenshotted it along with the girl’s account and posted it on her Twitter (2.7 million followers). This led fans to spam and harass the girl, flooding her inbox with hateful messages.
Are there legal consequences?
Too often, when malicious or unethical online behavior is identified, the scandal is fleeting. For example, in the case of TmarTns and ProSyndicate’s gambling scam, the Federal Trade Commission (FTC) filed a case for lying about ownership of a product. Yet somehow, both influencers avoided legal prosecution, only suffering a mild loss in subscribers and yearly income due to a damaged reputation. They still have a net worth of around $5 million.
For Jake Paul and RiceGum, absolutely nothing happened. RiceGum created a video justifying his behavior as the same as what others do. Jake Paul made a joke about the situation. When asked, “You loved being called out for selling a gambling scam to underage kids?” He responded, “Yes, love it.”
Of the influencers covered in this article, Tana Monogue probably received the biggest consequences. After months of backlash and hate from fans and YouTubers, Tana made multiple apologies. But she still suffered no legal consequences. And as for what Jackie Aina and Gabby Shows did, many just see it as insignificant errors in judgment.
What can be learned?
Influencers are not your friends and most often cannot be trusted.
Fanning follower anger is often fake and staged.
On the internet, bad behavior makes influencers money and often goes unpunished.
If you believe the hype, you’re gullible. It’s probably not worth the drama. Think for yourself instead of following blindly.
Thanks to GKIS intern Jack Riley for researching and writing this article. If you learned from this article, stay tuned for part 2, which details the irresponsibility and scams that YouTube influencers continue to feed their audience as well as the marketing and social manipulations used to make sure viewers keep coming back.
Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
Works Cited
YouTube Influencers Encourage Gambling
Fluff, TMARTN GAMBLING ON CSGO LOTTO & DECEIVING OWNERSHIP (Full Video Reupload), YouTube.com
(2016, July) YouTube gamers caught in gambling row, bbc.com
