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Crowdsourcing: A Global Community

Crowdsourcing has changed the way the world does business. In the past decade 85% of the best global brands (Apple, Google, Coca Cola, Microsoft) have taken advantage of the booming crowdsourcing market (Steve, 2015). Few concepts in business have been so popular and appealing. With the allure of lower costs, customer involvement, and diversity of perspective and opinion, it’s easy to see why. How can you utilize crowdsourcing, and what should you consider before deciding if crowdsourcing is right for you?

What is crowdsourcing?

Crowdsourcing is a method of obtaining ideas by outsourcing a problem-solving task to an online community. By gathering creative response from multiple diverse sources, innovative approaches and solutions develop. Crowdsourcing compiles the sum of logged in human knowledge into a central source, providing informed guidance to individuals and helping businesses best create, support, and utilize customers.

Free Encyclopedic Online Knowledge

Wikipedia is the most popular online informational website that is constantly developing with crowdsourcing. Boasting more than seven billion visits in February 2018 alone , Wikipedia’s has more than five million English articles with 800 new articles coming out daily (Cunctator, 2018; Erik, 2018). Many of these articles are edited, written, and discussed in community forums by over 33 million English users, who refer to themselves as Wikipedians (Bignose, 2018). Anyone who visits Wikipedia can edit the articles and become a Wikipedian. Edits are read and reviewed by a group of workers hired by Wikipedia as well as a trusted group of active Wikipedians who account for 50% of the edits (Pipedreamer, 2015).

Medical Miracles

A 22-year-old college student was on her way to school when she fell off her bike and hit her head so hard her helmet cracked in two. The accident lead to chronic migraines, heart problems, and spinal issues. After years of treatment and $250,000 in medical bills, no progress was made. She then found CrowdMed, a crowdsourcing website founded in 2012 that assists patients who have found little success with medical visits. For only $150-$350, she submitted her case for analysis by doctors, nurses, medical students, Eastern Medicine practitioners, and other patients with similar ailments. The medical detectives who reviewed her case believed that she may have a form of complex headache and referred her to the Cleveland Clinic. There she was diagnosed with a post-concussive complex migraine syndrome and, with their assistance, was able to ease her debilitating pain with the right combination of treatment and medications. She credits the medical detectives for helping point her in the right direction and providing positive encouragement throughout the process (Christina, 2015).

Online Microtasking Provides Valuable Service

Amazon Mechanical Turk (MTurk) is a crowdsourcing marketplace where anyone can browse small tasks that companies need completed. The tasks can be as simple as identifying objects in a photo or video or answering a survey about a product. Although providers earn only a few cents per task from requesters, some have turned MTurk into a full-time job making $150-$300 a week (Mike, 2016). Other companies are willing to pay large amounts for help with their crowdsourced projects. For example, the GO FLY competition by BOEING challenges participants to create a safe, quiet, compact, personal flying device capable of flying twenty miles. The grand prize for the highest rated prototype is set at one million dollars.

Other projects, according to Wikepedia (ha), include missing person searches, social science experiments, artistic and educational research, and third party programming used for processing photos or videos, data cleaning and verification, information collection, and data processing.

Because I Love the Brand

Companies today have large fanbases who follow every change the company makes. These fans want the company to improve, and crowdsourcing has enabled them to put in their own time and effort to help. In 2008, Starbucks launched the website, My Starbucks Idea, where customers can suggest improvements to anything from drinks to the music played in the store. In the first year, over 70,000 ideas were generated by fans. Since then Starbucks has implemented approximately 300 submitted fan ideas into stores (Tina, 2015).

Advantages and Disadvantages to Crowdsourcing

Cost Reduction

Through crowdsourcing, you can outsource work to thousands of free laborers. This enables your companies to eliminate overhead and minimize management.

Company Engagement

Crowdsourcing enables companies to receive feedback from current and past customers. It also allows them to engage one-on-one with their customers in real time.

Creativity and Diversity 

With crowdsourcing, companies can maximize their options. They can choose from thousands of different submissions that will vary in design and creativity.

Missing the Talent

While numbers aren’t an issue when dealing with crowdsourcing the quality can. Multiple ideas will not always equal a great idea. Instead of hiring someone who can accomplish the task, you may be stuck waiting to find somebody.

 Popularity Can be Misleading

When you crowdsource an idea, things can get messy. Rather than getting a correct answer, a popular answer can win out. A recent online poll to determine the name of a polar research vessel ended with the name Boaty McBoatface leading the polls. Those who created the poll were smart to say the winning name would be a suggestion, however due to popularity the name may stay.

No Confidentiality 

By being transparent with customers and engaging with them online, you leave yourself vulnerable to other companies viewing you progress. This may reduce your competitive advantage.

Hidden Costs

Time is money, right? Searching through thousands of suggestions can be time consuming.

Thank you to CSUCI Intern, Dylan Smithson for informing parents on the multiple ways to crowdsource. The next time you are online remember that you can easily become a part of the crowdsourcing community. If you enjoyed reading this article, feel free to share with friends and family, and give us a like on our GetKidsInternetSafe Facebook page.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

Bignose (2018) Wikipedia:Wikipedians

Christina F. (2015) CrowdMed: Would you trust Internet sleuths to diagnose rare disease?

Erik Z. (2018) Page Views for Wikipedia, Non-mobile site, Normalized 

Mike N. (2016) Mechanical Turk Review: How I Made $21,000 A Quarter At A Time 

Pipedreamer (2015) Wikipedia, the Father of Crowdsourcing

Steve O. (2015) The State of Crowdsourcing

The Cunctator (2018) Wikipedia:Statistics

Tina G. (2015) My Starbucks Idea: The Starbucks crowdsourcing success story

Photo Credits

People Stefano Montagner, CC BY-NC-ND 2.0

Wikipedia Shawn, CC BY-NC 2.0

I love Starbucks Thaddeus Stewart, CC BY-NC-ND 2.0

Is Facebook Spying by Hijacking Your Smartphone Mic?

Have you heard the rumor that Facebook is spying by recording your everyday conversation? Or maybe you’ve had an experience of Facebook offering a friend request after you had lunch with a shared friend? Facebook denies any form of spying. Are they being truthful or are they going behind our backs and hiding in the shadows of the Internet?

Ad Retargeting

Ad retargeting refers to a marketer using data about your browsing or buying history to advertise products you’re likely to buy.

It’s well known that Facebook and other websites participate in ad retargeting. However, stories have arisen that question how that data is being collected. One story that has been widely shared is about a couple talking about getting a cat and then, suddenly, ads for cat food appear on their Facebook profile.[1] Or the one about. a pregnant teen who was targeted for diaper and stroller ads before she even knew she was pregnant.

We’ve all been the victim of ad retargeting on Google or Facebook. For example, the other day I searched for a specific lotion from Bath & Body Works and added it to my cart. Before checking out, I closed the website to go on Facebook. JUST THEN, an ad was presented to me for the exact lotion I was waiting to purchase. Creepy!

Facebook

One of the largest social media outlets under fire regarding the invasion of privacy is Facebook. With over 2.3 billion Facebook users, this social media giant has a responsibility to protect its customers. Or do they?

In response to allegations, Facebook denied spying and claims they do not use microphone technology to listen in on our conversations.[2] Without our consent, that would be illegal.

Maybe there are different reasons why these coincidences are occurring. In psychology, we call the feeling of learning something and then noticing that the same thing appears constantly the Baader-Meinhof phenomenon.[2] In other words, it could be just your imagination and it’s truly a coincidence.

Smart Devices

Perhaps that explanation isn’t persuasive enough. There are smart devices (like televisions, refrigerators, and speakers) and even children’s toys that bend the rules of privacy and know more about us than we’d be comfortable with. Smart devices can use location, data, and even a microphone to gain personal information that is valuable to marketers.[3]

For example, smart connected toys like Talking Barbie are on the market, and parents are becoming concerned.[3] These toys not only record the sounds and conversations you home. They also store that data on a server. The doll can then respond with one of the thousands of canned responses based on an algorithm. If your daughter asks Barbie what outfit she should choose, Barbie may suggest she consider a career in fashion merchandising.

Smartwatches also raise privacy concerns.[3] For example, the Apple Health app on iPhones and Google Fit can track and collect data on your location wherever you take your phone.[4]

Smart speakers like Siri, Alexa, Echo, and Google Home are other examples of smart-connected appliances. Recent estimates are that Alexa has over 10,000 skills available.

Pixel and Digital Exhaust

The ‘liking’ and ‘sharing’ features on Facebook and other social media sites also provide important marketing data that allow those sites to more specifically target you.[5] The more they know about you, the better they can conveniently dish up items you will be compelled to buy.

Even with Facebook’s denial of privacy violations, many are still skeptical. During an episode of the podcast ‘Reply All,’ the hosts informed listeners that Facebook uses a program called Pixel. This program collects data about your online behavior and is installed on millions of websites.[6]

In fact, whenever you surf the Internet, you are followed by trackers, called digital exhaust, that collect data on your activity. This data that is very valuable to those trying to sell you something or learn about your interests and habits.

Is Facebook spying on you?

On the episode of Reply All titled, “Is Facebook Spying on you?” hosts investigated an incident where a listener was convinced Facebook listened in on her private conversation through her smartphone microphone. She reported that the same day she brought up the name of an old friend, Facebook suggested that individual as a contact.[6]

After much discussion, the listener learned that the site uses a shadow profile to access the contacts on your phone if that option is selected. The listener reasoned that since Facebook could determine her location was the same as her lunchmate, also a Facebook user, maybe the site decided they were friends and offered each of them friends from the other’s friends lists. She said it is kind of like a bird-of-a-feather-flocks-together offer.

The bottom line is that it’s almost impossible for us to anticipate how congregated (combined) data can be used to predict future behavior, and how that data might be useful to marketers.

Although most of us willingly sign over our private information in exchange for fun content, here are some ways to minimize risk.

  • Turn off the feature that tracks your location and embeds that data in your photos. For iPhone go to Settings > Privacy > Microphone and then unselect Facebook. On Android, go to Settings > Personal > Privacy > Safety > App permissions > Microphone and unselect Facebook.[2]

  • Turn off location services.

  • Avoid giving away private information.

  • Do not open or click on anything that looks suspicious.

  • Use a password generator, which is a software program or web page that will generate a one-time password for you to strengthen your cybersecurity.[8]

These tips and more can be found in my Cybersecurity and Red Flags Supplement a perfect addition to our free Connected Family Screen Agreement.

Thanks to Allie Mattina for clearing Facebook’s name, and providing us with interesting and accurate information. For more information regarding online tracking, take a look at the GKIS article “Sex Traffickers May Use Social Media to Troll Your Child. Start by Turning Off Geotagging” to learn more about how to protect your teen.

Works Cited

[1] Reply All. “Is Facebook Spying on You?” Gimlet, 2 Nov 2017.

[2] Titcomb, James. ” ‘Facebook is Listening to Me’: Why This Conspiracy Theory Refuses to Die.” The Telegraph, 30 Oct 2017.

[3] Haynes, Jessica. “Ways Your Technology is Already Spying on You.” ABC News, 7 Mar 2017.

[4] Koen, Trudy. “Your Social Media Apps are Spying on You; Here’s How to Get Your Privacy Back.” Blackberry, 20 Jun 2016.

[5] Hern, Alex. “Six Ways Your Tech is Spying On You and How to Turn it Off.” The Guardian, 10 Feb 2015.

[6] Reply All. “Year End Extravaganza.” Gimlet, 21 Dec 2017.

[8] Computer Hope. “Password Generator.” Computer Hope, 26 Apr 2017.

Photo Credits

Photo by Kai Brame on Unsplash

Photo by Oliver Thomas Klein on Unsplash

Photo by William Iven on Unsplash

Investors Urge Apple and Parents Petition YouTube to GetKidsInternetSafe. Has the GetKidsInternetSafe Revolution Begun?

This has been a big week for grassroot efforts to GetKidsInternetSafe. First was the petition urging YouTube to delete the account of wildly successful YouTube celebrity, Logan Paul, after he tastelessly posted a video showing him giggling alongside a suicide victim. Second was an open letter from two investors urging Apple to help parents with screen management due to screen addiction rates among children. Although research is scrambling to get current, there is substantial evidence that kids are being exposed to harmful content and addicted to their mobile screens. These two precedent-setting moves reflect growing concern and awareness about the very aspects that spurred me to create GetKidsInternetSafe; that technology is profoundly changing childhood and even brain development. After her inspiring Golden Globes speech about our influence on kids, we need Oprah to help us get the GetKidsInternetSafe Revolution some momentum!

In the introduction of my book Screen Time in the Mean Time: A Parent Guide to Get Kids and Teens Internet Safe, I describe how childhood and parenting has made a profound shift.

In modern times, child screen use has had a greater impact on the American family than anything since the abolition of child labor in 1938. Parenting has become a full-time preoccupation. Kids don’t labor for parents, parents labor for kids. Because of what we perceive as society’s high expectations of parents, raising healthy, happy kids has become overwhelming. We are expected to faithfully care for and entertain our children most of our waking hours without complaint. Although parents are waiting later to have kids and having fewer kids per family, with both parents working and the disappearance of extended family help, we have fewer supportive resources than ever before.

Even with little support, we have been accused of “helicopter parenting” to keep our kids safe and successful. We too often expect our kids to earn 4.0 GPAs, awards in robotics, and trophies in sports. Cs aren’t “average” anymore, now they’re a mark of parents not helping enough with homework. Our fear that we aren’t doing enough trickles down to our kids in the form of encouraging lectures and, too often, scathing shame and disappointment. We know this is too much pressure. So in between the “enriching” activities we work so hard to provide, we allow them leisure time…more leisure time than any children in history.

Parents are no longer willing to order their kids to go play outside until the streetlights come on. It’s too scary knowing what we do about child predators, bullying, sex, and drugs. To keep kids safe, we shelter them inside our houses to save them from the world’s perils. Instead of running amok like we did with hordes of neighborhood kids creating spontaneous, street-smart missions, they watch screens. And while they’re on their screens, we’re also on ours. Screen time gives us much needed breaks and provides what we hope is enriching content and a primer in digital literacy. But the troubling behaviors our kids demonstrate while compulsively viewing videos, social media, and video games eerily resemble signs of addiction. And we are the dealers, providing screens too often while they’re too young. We are hooked too. We feel guilty, but it’s often the best we can do. Screen technology has transformed childhood and parenting.

Thursday, Universal’s Access Hollywood Live, again hosted me as their parenting expert to talk about America’s concern about the negative impact of inappropriate video content through YouTube. As I stated on the program, the content that gets through is tantamount to child abuse, and kids don’t have insight into their psychological vulnerabilities. It is up to parents to filter and monitor. But we all know that there isn’t a tool strong enough to keep out sneaky algorhythms and celebrities and corporations bent on viral views that translate to big profits. We need help…and soon!

In their open letter to Apple, activist investors Jana Partners and the California State Teachers’ Retirement System (Calstrs), detail how surveys and studies definitively demonstrate that “it is both unrealistic and a poor long-term business strategy to ask parents to fight this battle alone.” They go on to say, “Imagine the goodwill Apple can generate with parents by partnering with them in this effort and with the next generation of customers by offering their parents more options to protect their health and well-being.” With their $2 billion dollar’s worth of Apple shares, their message is bound to get Apple’s attention.

Let’s be honest here. There is a rich clubhouse of companies that share the responsibility of the wellbeing of the world’s screen-watching kids. Youtube and Apple, yes, but grassroots activitists like myself are also reaching out to collaborate with other influential tech-giants like Facebook, Twitter, Instagram, Snapchat, Google, Amazon, and Disney, among others.

Until we come up with technology tools and sensible legislation protecting our kids from destructive violent and pornographic content as well as distracting, brain-changing, addictive use habits, we are stuck to do our best. Like I said on nationally syndicated television Thursday, how about we start by making our voices heard!

Here are the talking points from my AHL visit with fellow concerned moms, Natalie Morales and Kit Hoover:

Logan Paul has 15 million subscribers. He posts a 15-minute video a day, getting 300 million views a month (making 12-15 million dollars off these videos). His eager subscribers are primarily young people. How do you monitor?

With good old-fashioned supervision, location parameters, and rules to start. No screens in bedrooms, bathrooms, or behind closed doors. Dock mobile screens at night and set a Wi-Fi curfew. The GKIS Family Living Agreement helps get parents on-track.

YouTube does have a “safety” mode, but that doesn’t always prevent your child from seeing this content. Is it more about having a conversation as a family? How should you approach this?

There is a YouTube Kids site that also helps, but yes, it is about having conversation as a family, and a lot of it. Recognize that kids don’t yet have the experience to understand psychological vulnerabilities. Use current, fact-based information like that offered for free and delivered weekly on GetKidsInternetSafe to keep the conversation going. Saying “don’t do that” isn’t enough. Follow the specific conversation starters and sex ed tips offered in Screen Time in the Mean Time to ensure your kids know the difference between sensational content designed for profit (fake news) and content that reflects real-life, factual scenarios.

You have to be 13 years or older to use YouTube, but many of his followers are under the age of 13 (including Kit’s son)….

Exactly. We are all guilty of monitoring failure. We simply can’t supervise our kids 24/7, nor is it appropriate to do that. Social media platforms say 13 years old is required for use, but that is based on privacy issues rather than sound psychological reasoning. Accidental exposure is the most common type, but recognize that kids and teens are developmentally curious and bold; they’ll go looking for distressing material.

Is there a problem with kids being desensitized from these type of videos? Some kids who viewed this may have thought nothing of it.

My GetKidsInternetSafe articles detail how desensitization and even PTSD symptoms can result from livestream video viewing by kids and adults! Not only should Logan Paul have had x-generation team members to help him with common sense and compassion in that Japanese “suicide forest,” but our kids need a support team too. The victim ended his life in deep despair and his family members are destined to maintain it in their grief. Parents must specifically teach empathy and  compassion and recognize that viewing violence and flippantly talking about issues like suicide can create real risk, like suicide contagion – a dangerous cry for help.

People are calling for Youtube to suspend Logan Paul’s account after posting this video. Do you think that’s the right move? Are you surprised Youtube hasn’t taken action?

The truth is that YouTube profits from viral videos, and you can’t help but wonder how often does profit get in the way of ethical constraint or human compassion. I think that parents need to advocate for better safety measures on all the livestreaming platforms. In my practice, I treat kids who are commonly viewing violent pornography, imitating life-threatening stunts, and engaging with human traffickers, hate groups, and child predators. The research is showing that seeing hours of livestream news video, like what we saw with the Las Vegas shootings, can be more psychologically distressing than being a live witness to the tragedy! We can prevent this, and more can be done.

What can you do today?

Decide on a course for getting kids Internet safe by advocating with your favorite organization, like GetKidsInternetSafe.

At the time of this publication, the “Delete Logan Paul’s YouTube Channel” petition by an unknown author on Change.org had over 465,000 signatures. I personally wish the petition was addressed to YouTube with a plea to tighten their security measures rather than publicly shame Logan Paul. Although he is on a well-earned break, he took the video down himself. Before he did that, it still got over 6.5 million views and is currently being shown by other YouTubers who are at once shaming him for his judgment while simultaneously rebroadcasting the videos. Really folks? Hypocrisy in action.

Clean up your own screen use habits.

We are all habituated to picking up our phones in the meantime, whether it be waiting in line or during soccer practice. Let’s all make a little more effort to stay in the present with our kids and risk being alone with our thoughts. Remember what that used to be like? 🙂

Get educated by reading books like Screen Time in the Mean Time.

While we all spend the meantime on our phones, the mean time is being fueled. There are online risks to kids that most parents have never dreamed of. The future is here and despite how many of us, like Kit Hoover, wish we could go back to kick-the-can days, digital literacy is necessary for academic progression. Our kids won’t hear of no-screen weeks, nor will we. That means we need to get brave and educated. You may think you’ve heard it all, but I’m certain my information will help you make a more comprehensive and sensible safety plan and bring you closer to your kids. At the end of the day, what matters is that we do a good job raising great kids. Nothing is more important than that.

I’m the mom psychologist who helps you GetKidsInternetSafe.

Onward to More Awesome Parenting,

Dr. Tracy Bennett