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Facebook recently launched Messenger Kids, a free, stand-alone video chat and messaging app for children ages 6 to 12 to “connect with people they love but also has the level of control parents want.” Designed with kid preferences in mind, this app aims to please with one-to-one and group video chat or text thread, fun filters, masks, stickers and GIFs. Facebook says they have integrated features with the consult of a 100-member team with child safety and privacy in mind. Although I welcome the integration of kid-friendly features (finally!) that doesn’t sell to kids or collect information for marketing, introducing young children to a screen activity may be distracting at the least and addictive at the worst. Having participated with a team of experts talking about Messenger Kids, I believe Facebook has developed a much-needed product that can be very positive when used optimally with parent guidance.

Why now?

Historically, kids have been restricted from social media app membership without parental consent because of The Children’s Online Privacy Act (COPPA, 1998). This federal law imposes certain requirements on operators of websites or online services, like not collecting data from or advertising to children under thirteen years of age. Facebook is compliant with COPPA in that Messenger Kids won’t show ads, offer in-app purchases, or collect data for marketing. Also, in order to adopt the app, kids must have parent permission as an extension of the parent’s Facebook profile. Other safety features include parent control over their child’s contact list, child inability to delete messages, and an option to block users and report inappropriate content with parent notification. Kids can be found through Facebook search and parents must ask permission to see kid content to avoid spying. Facebook also says they won’t automatically upgrade users to an adult account when the child reaches 13 years old.

What are the privacy risks?

In response to privacy and security concerns, Democratic Sens. Ed Markey and Richard Blumenthal asked Facebook to specify what data is collected and what they’re planning to do with it, if information about child device location is being collected and stored, and whether Messenger Kids will be walled off from the Internet. Facebook has said collected information will only be used for infrastructure purposes to improve the app.

What are the behavioral risks?

As a clinical psychologist and screen safety expert, I am pleased that Facebook has delivered a product with child safety in mind. After all, surveys reveal that most kids are using apps before age thirteen that don’t have safety features. Messenger Kids offers families an option without the same risk profile as Instagram, Snapchat, Twitter, or KIK. However, there are still some risks to consider before allowing your child to adopt Messenger Kids.

First, we are all well aware of the compulsive nature of social media use. According to Apple, we check our iPhones an average of 80 times a day, 30,000 times a year.[i] Nearly 60% of parents think their teens are addicted to their mobile devices.[ii] With features specifically designed to keep people using, social media can lead to addictive use patterns that distract us from healthier activities and nonvirtual relationships. The younger the brain, the higher the vulnerability to habit formation and brain wiring changes. I’m not entirely satisfied with the argument that without this, kids are going to use less safe social media anyway. It’s kind of like letting your teen drink at your house since they’re going to do it anyway…Maybe the answer is don’t let them drink in the first place.

Do we really want children as young as six years old to have that kind of opportunity?

After all, child screen use is so new we have no idea what kind of long-term impact these kind of use patterns will have. Behavioral conditioning is an intentionally embedded component of  Silicon Valley tech products to increase profits. I believe the old adage, “If you can’t see the product, you are the product” may apply here. Furthermore, just because parents can monitor child behavior doesn’t mean kids won’t impulsively offer or view inappropriate or embarrassing information that can lead to shame and cyberbullying. The younger the child, the higher the risk. As a parent, are you ready for your child to adopt the “training wheels” for social media independence?

On the other hand, we must keep in mind that Messenger Kids is a messaging app, not a social media app. Parents have full monitoring control and must approve the contact list. This app is a fun way for kids to connect to other kids and family members, with playful adjunct features like masks and stickers. Facebook has said that this is not a product designed to profit off of children. Instead, Facebook believes it is good business to build products that people love to use.

Things I learned when Facebook asked me to participate in a working session with child and technology experts:

I believe that the best outcomes are reached through collaboration from people of all different viewpoints. As a result, I was very pleased to accept the invitation of Facebook to participate in a discussion with a panel of experts. I believe that being a part of the solution means getting in there and working with industry, academia, and with front-line teachers and practitioners. Obviously, I am under the restrictions that are typical of nondisclosure agreements when one works with a company about a product. However, it is appropriate to share my impressions having interacted with Antigone Davis, Head of Global Safety for Facebook, and the Facebook employees who have developed and continue to work on Messenger Kids.

I am somewhat unique in that I have lots of day jobs, all relating to psychology and families. I have had a private practice for over 23 years working with kids, teens, and adults. I teach addiction studies, parenting, and clinical psychology at CSUCI and supervise interns writing from a screen-media research perspective, and I’m founder of GetKidsInternetSafe, my love project. I’m fond of saying that I’m the MacGyver of psychology in that I take the theories and research findings from academia and apply them to real people in my practice, adjusting and tweaking as I go. From this perspective, I have a lot of opinions about the benefits and risks of screen activities to the American family.

Having interacted with the impressive panel of experts Facebook invited to the Facebook Global Safety Summit, I came away with the feeling that Facebook is being thoughtful and open about their child products. They are conducting their own research, generously open to feedback, and clearly dedicated to an ongoing dialogue about what families want and need. Let’s face it, they are experts with what they do and have enormous reach. I believe they have the potential to provide positive child and family service, and they’re taking that role seriously. As the company has matured, they seem to realize that they have a precious social responsibility to their customers and were very enthusiastic to hear from those of us who have dedicated our careers to child and family advocacy. I’m feeling pretty good about Messenger Kids, yet believe that kids and parents still need more education and support to best implement this fun communication tool while optimizing learning and connection on screen and off screen.

What should you keep in mind if you want to try out Messenger Kids for interactive digital play?

  • Stay engaged during the on-boarding process and visit the Messenger Kids FAQ page.

  • Recognize that this app was not designed for education, but rather as an alternative to adult social media apps that kids were already using. Not only must parents create a Facebook profile for Messenger Kids setup (another customer?), but Facebook branding has just been launched in your child’s tender consciousness. Ready, set, go!

  • Start a teaching dialogue about privacy, marketing, and balance. Familiarize your kids with the rules at a developmentally optimal level for their age and understanding.

  • Adopt the GKIS Living Agreement digital contract found in my book, Screen Time in the Mean Time: A Parent Guide to Get Kids and Teens Internet Safe.

  • Once on-boarded, your child has launched a dynamic digital footprint within the walled garden of their contact list. This may be their first introduction to digital messaging. Exciting yes, but supervision and building teaching opportunities are important for positive outcome.

  • Set up a creativity kit next to the computer with play props, dress up clothes, art materials, and toys. When you are having a conversation on Messenger Kids, encourage your child to act out a fun, creative activity like pretending to prepare and serve you lunch, writing a poem and presenting it, or choreographing a dance. Augmenting virtual reality with fun nonvirtual reality keep kids engaged with a balanced life of two-dimensional and three-dimensional play. Building relationships and play are still critical learning opportunities for the developing brain.

  • Watch to make sure your child doesn’t exhibits behaviors suggestive of compulsive use or addictive patterns.

  • Encourage your child to attend to the other person’s words, facial expressions, and feelings while chatting. Recognize that fun animations may be distracting, so they need your prompts and teaching narrative to learn social skills and digital citizenship.

  • Most importantly, offer an enriching balance of virtual with nonvirtual activities, a key to healthy development.

For additional information about another popular child app, check out The GKIS Sensible Parent’s Guide to Musical.ly.

I’m the mom psychologist who will help you GetKidsInternetSafe.

Onward to More Awesome Parenting,
Tracy S. Bennett, Ph.D.
Mom, Clinical Psychologist, CSUCI Adjunct Faculty
GetKidsInternetSafe.com

Works Cited

[i] Bajarin, B. (2016). “Apple’s Penchant for Consumer Security.” Tech.pinions, 18 Apr. 2016, techpinions.com/apples-penchant-for-consumer-security/45122.

[ii] Common Sense (2015). The Common Sense Census: Media Use by Teens & Tweens. www.commonsensemedia.org/sites/default/files/uploads/research/census_executivesummary.pdf

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Dr. Tracy Bennett
Dr. Tracy Bennett
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